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Godfrey Baldacchino - Archipelago Tourism: Policies and Practices

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Exploring the conceptual insights provided by the archipelagic twist in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to sell a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do island hopping; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the reterritorialisation of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

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ARCHIPELAGO TOURISM
New Directions in Tourism Analysis
Series Editor: Dimitri Ioannides, E-TOUR, Mid Sweden University, Sweden
Although tourism is becoming increasingly popular as both a taught subject and an area for empirical investigation, the theoretical underpinnings of many approaches have tended to be eclectic and somewhat underdeveloped. However, recent developments indicate that the field of tourism studies is beginning to develop in a more theoretically informed manner, but this has not yet been matched by current publications.
The aim of this series is to fill this gap with high quality monographs or edited collections that seek to develop tourism analysis at both theoretical and substantive levels using approaches which are broadly derived from allied social science disciplines such as Sociology, Social Anthropology, Human and Social Geography, and Cultural Studies. As tourism studies covers a wide range of activities and sub fields, certain areas such as Hospitality Management and Business, which are already well provided for, would be excluded. The series will therefore fill a gap in the current overall pattern of publication.
Suggested themes to be covered by the series, either singly or in combination, include consumption; cultural change; development; gender; globalisation; political economy; social theory; sustainability.
Also in the series
Tourism and Violence
Edited by Hazel Andrews
ISBN 978-1-4094-3640-9
Tourism, Performance, and Place
A Geographic Perspective
Jillian M. Rickly-Boyd, Daniel C. Knudsen, Lisa C. Braverman, and Michelle M. Metro-Roland
ISBN 978-1-4094-3613-3
Volunteer Tourism
Popular Humanitarianism in Neoliberal Times
Mary Mostafanezhad
ISBN 978-1-4094-6953-7
Tourism Destination Development
Turns and Tactics
Edited by Arvid Viken and Brynhild Grans
ISBN 978-1-4724-1658-2
Archipelago Tourism
Policies and Practices
Edited by
GODFREY BALDACCHINO
First published 2015 by Ashgate Publishing Published 2016 by Routledge 2 Park - photo 1
First published 2015 by Ashgate Publishing
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright Godfrey Baldacchino 2015
Godfrey Baldacchino has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as the editor of this work.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
The Library of Congress has cataloged the printed edition as follows:
Archipelago tourism : policies and practices / edited by Godfrey Baldacchino.
pages cm
Includes bibliographical references and index.
ISBN 978-1-4724-2430-3 (hardback) ISBN 978-1-3155-6757-0 (ebook)
ISBN 978-1-3171-7961-0 (epub) 1. Tourism Management Case studies. 2. Archipelagos Case studies. I. Baldacchino, Godfrey, editor of compilation.
G155.A1A637 2015
910.68dc23
2014030612
ISBN 9781472424303 (hbk)
ISBN 9781315567570 (ebk-PDF)
ISBN 9781317179610 (ebk-ePUB)
Contents
Godfrey Baldacchino
Stephen A. Royle
Sofia Karampela, Thanasis Kizos and Andreas Papatheodorou
Samantha Chaperon and Nadia Theuma
Rita Cannas and Ernestina Giudici
Godfrey Baldacchino and Eduardo Costa Duarte Ferreira
Pedro F. Marcelino and Luzia Oca Gonzlez
Henry Johnson
Rosemarie Ankre and Per-ke Nilsson
Sherma Roberts, John N. Telesford and Jennifer V. Barrow
Sophia A. Rolle
John Connell
Luciano Minerbi
Fathimath Amira
Carsten Wergin
Dimitri Ioannides and Evangelia Petridou
List of Figures
List of Tables
List of Plates
1.1 An implicit complementarity in the logo of the North Aegean, Greece
2.1 Official logos of the Malta Tourism Authority
4.1 Nine stars of equal size: flag of the Azorean Autonomous Regional Government
5.1 The newest Cape Verde brand reflects the motto: One Country, Ten Destinations
6.1 Guernsey Tourism Logo
9.1 The Bahamas Tourism Logo
12.1 Tourism logo of the Maldives: the sunny side of life
Notes on Contributors
Fathimath Amira is a doctoral researcher at New Zealand Tourism Research Institute/Auckland University of Technology. She is currently completing her PhD thesis on the role of stakeholder collaboration in sustainable tourism competitiveness. Having achieved BPhil and MA in Hospitality Management at Birmingham College of Food and Creative Studies, UK, she gained an MPhil in Tourism Management from Auckland University of Technology. Her research interests include food tourism, tourism impacts, tourism and small island developing states, sustainable tourism, tourism promotion, culture and tourism and tourism competitiveness.
Rosemarie Ankre lectures in human geography and is a researcher at the European Tourism Research Institute (ETOUR), Mid Sweden University. She is also a PhD candidate in spatial planning at the Blekinge Institute of Technology, Sweden. Her research interests are in the areas of nature-based tourism and outdoor recreation in coastal, island and mountain areas, conflicts over land and water use, visitor attitudes, as well as zoning as a tool in planning and management. Her present research project involves natural quiet and noise related to motorised activities in the Swedish mountains.
Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the Universit di Corsica Pasquale Paoli, France. He is founding Executive Editor of Island Studies Journal (ISSN: 1715-2593). He is President of the International Small Islands Studies Association (ISISA); Council Member of the Islands Commission of the International Geographical Union (IGU); and a Director for Global Islands Network (GIN). Recently published books include: Island Enclaves: Offshoring Strategies, Creative Governance and Subnational Island Jurisdictions (2010); Island Futures: Conservation and Development across the Asia-Pacific (2011, with D. Niles); Extreme Heritage Management: Practices and Policies from Densely Populated Islands (2011); Island Songs: A Global Repertoire (2011);
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