Franck Cochoy - The Limits of Performativity: Politics of the Modern Economy

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The Limits of Performativity

The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters. Politics, the book demonstrates, thus appears at the turning point, in the place where the efficiency of economics is negotiated and where the need to forward it, reshape it, and complement it emerges.

This book was originally published as a special issue of the Journal of Cultural Economy.

Franck Cochoy is a Professor of Sociology at the University of Toulouse, France. He has published extensively on the market mediations between producers and consumers, from marketing to packaging, via advertising and other curiosity devices.

Martin Giraudeau is a Lecturer in Accounting at the London School of Economics and Political Science, UK. His research focuses on the historical role of accounting and management devices, starting with business plans, in the making of modern economies.

Liz McFall is Head of Sociology at the Open University, UK. Her work explores how markets are made especially for dull products like insurance that people dont really want to buy. She is working on Devising Consumption a book that argues that it takes all sorts of technical, material, artistic and metaphysical know-how to make people want to spend. She is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and co-editor of the Journal of Cultural Economy.

First published 2014

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN, UK

and by Routledge

711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

2014 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN13: 978-0-415-73035-8

Typeset in Helvetica

by Taylor & Francis Books

Publishers Note

The publisher accepts responsibility for any inconsistencies that may have arisen during the conversion of this book from journal articles to book chapters, namely the possible inclusion of journal terminology.

Disclaimer

Every effort has been made to contact copyright holders for their permission to reprint material in this book. The publishers would be grateful to hear from any copyright holder who is not here acknowledged and will undertake to rectify any errors or omissions in future editions of this book.

Contents

Franck Cochoy, Martin Giraudeau and Liz McFall

Judith Butler

Michel Callon

Paul du Gay

Christian Licoppe

Timothy Mitchell

Liz McFall

Martin Giraudeau

Philippe Steiner

Sarah Green

Hans Kjellberg and Claes-Fredrik Helgesson

Franck Cochoy

The chapters in this book were originally published in the Journal of Cultural Economy , volume 3, issue 2 (July 2010). When citing this material, please use the original page numbering for each article, as follows:

Introduction

Introduction: Performativity, Economics and Politics: An overview

Franck Cochoy, Martin Giraudeau and Liz McFall

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 139146

Chapter 1

Performative Agency

Judith Butler

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 147162

Chapter 2

Performativity, Misfires and Politics

Michel Callon

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 163170

Chapter 3

Performativities: Butler, Callon and the Moment of Theory

Paul du Gay

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 171180

Chapter 4

The Performative Turn in Science and Technology Studies: Towards a linguistic anthropology of technology in action

Christian Licoppe

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 181188

Chapter 5

The Resources of Economics: Making the 1973 Oil Crisis

Timothy Mitchell

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 189204

Chapter 6

Pragmatics and Politics: The case of industrial assurance in the UK

Liz McFall

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 205224

Chapter 7

Performing Physiocracy: Pierre Samuel Du Pont de Nemours and the limits of political engineering

Martin Giraudeau

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 225242

Chapter 8

Gift-Giving or Market?: Economists and the performation of organ commerce

Philippe Steiner

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 243260

Chapter 9

Performing Border in the Aegean: On relocating political, economic and social relations

Sarah Green

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 261278

Chapter 10

Political Marketing: Multiple values, performativities and modes of engaging

Hans Kjellberg and Claes-Fredrik Helgesson

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 279298

Chapter 11

How to Build Displays that Sell: The politics of performativity in American grocery stores ( Progressive Grocer , 19291946)

Franck Cochoy

Journal of Cultural Economy , volume 3, issue 2 (July 2010) pp. 299316

Please direct any queries you may have about the citations to clsuk.permissions@cengage.com

Judith Butler is Maxine Elliot Professor in the Departments of Rhetoric and Comparative Literature and the Co-director of the Program of Critical Theory at the University of California, Berkeley. She is the author of Subjects of Desire: Hegelian Reflections in Twentieth-Century France (1987), Gender Trouble: Feminism and the Subversion of Identity (1990), Bodies That Matter: On the Discursive Limits of Sex (1993), The Psychic Life of Power: Theories of Subjection (1997), Excitable Speech (1997), Antigone s Claim: Kinship Between Life and Death (2000), Precarious Life: Powers of Violence and Mourning (2004); Undoing Gender (2004), Who Sings the Nation-State? Language, Politics, Belonging (with Gayatri Spivak in 2008), Frames of War: When Is Life Grievable? (2009), and two recent co-authored volumes: Is Critique Secular? (2009) and The Power of Religion in Public Life (2011). She is also active in gender and sexual politics and human rights, anti-war politics, and Jewish Voice for Peace.

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