Markets and the Arts of Attachment
The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some context, culture or soul to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.
Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaurs and a member of CERTOP-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has conducted several projects and case studies on such topics as the role of marketing, packaging, self-service, trade press, and so on.
Joe Deville is a lecturer at Lancaster University, based jointly in the departments of Organisation, Work & Technology and Sociology. A major focus of his work has been the encounter between defaulting consumer credit debtor and debt collector, which was the subject of his first book Lived Economies of Default, published by Routledge in 2015. Other areas of interest include disaster preparedness, comparative and digital methods, behavioural economics, and theories of money.
Liz McFall is Senior Lecturer in Sociology and research lead for Digital Participation at the Open University in the UK. She is currently researching how the convergences surrounding digital disruption and the current global wave of health care reforms are forging new roles for states, insurance markets and marketing. She is author of Devising Consumption: Cultural economies of insurance, credit and spending (Routledge, 2014), Advertising: A cultural economy (2004) and Editor-in-Chief of the Journal of Cultural Economy.
CRESC
Culture, Economy and the Social
A new series from CRESC the ESRC Centre for Research on Socio-cultural Change
Editors
Professor Tony Bennett, Social and Cultural Theory, University of Western Sydney; Professor Penny Harvey, Anthropology, Manchester University; Professor Kevin Hetherington, Geography, Open University
Editorial Advisory Board
Andrew Barry, University of Oxford; Michel Callon, Ecole des Mines de Paris; Dipesh Chakrabarty, The University of Chicago; Mike Crang, University of Durham; Tim Dant, Lancaster University; Jean-Louis Fabiani, Ecoles de Hautes Etudes en Sciences Sociales; Antoine Hennion, Paris Institute of Technology; Eric Hirsch, Brunel University; John Law, The Open University; Randy Martin, New York University; Timothy Mitchell, New York University; Rolland Munro, Keele University; Andrew Pickering, University of Exeter; Mary Poovey, New York University; Hugh Willmott, University of Cardiff; Sharon Zukin, Brooklyn College City University New York/ Graduate School, City University of New York
The Culture, Economy and the Social series is committed to innovative contemporary, comparative and historical work on the relations between social, cultural and economic change. It publishes empirically-based research that is theoretically informed, that critically examines the ways in which social, cultural and economic change is framed and made visible, and that is attentive to perspectives that tend to be ignored or side-lined by grand theorising or epochal accounts of social change. The series addresses the diverse manifestations of contemporary capitalism, and considers the various ways in which the social, the cultural and the economic are apprehended as tangible sites of value and practice. It is explicitly comparative, publishing books that work across disciplinary perspectives, cross-culturally, or across different historical periods.
The series is actively engaged in the analysis of the different theoretical traditions that have contributed to the development of the cultural turn with a view to clarifying where these approaches converge and where they diverge on a particular issue. It is equally concerned to explore the new critical agendas emerging from current critiques of the cultural turn: those associated with the descriptive turn for example. Our commitment to interdisciplinarity thus aims at enriching theoretical and methodological discussion, building awareness of the common ground that has emerged in the past decade, and thinking through what is at stake in those approaches that resist integration to a common analytical model.
A complete list of titles can be viewed online here: www.routledge.com/CRESC/book-series/CRESC
The most recent titles in the series are:
Speculative Research
The Lure of Possible Futures
Edited by Alex Wilkie, Martin Savransky and Marsha Rosegarten
Markets and the Arts of Attachment
Edited by Franck Cochoy, Joe Deville and Liz McFall
First published 2017
by Routledge
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and by Routledge
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Routledge is an imprint of the Taylor & Francis Group, an informa business
2017 selection and editorial matter, Franck Cochoy, Joe Deville and Liz McFall; individual chapters, the contributors
The right of Franck Cochoy, Joe Deville and Liz McFall to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Names: Cochoy, Franck, editor. | Deville, Joe, editor. | McFall, Elizabeth Rose, editor.
Title: Markets and the arts of attachment / edited by Franck Cochoy, Joe Deville and Liz McFall.
Description: Abingdon, Oxon ; New York, NY : Routledge, [2017]
Identifiers: LCCN 2016050579| ISBN 9781138904293 (hardback) | ISBN 9781315696454 (ebook)
Subjects: LCSH: MarketingPsychological aspects. | Consumer behavior. | Consumption (Economics)Social aspects.
Classification: LCC HF5415 .M32378 2017 | DDC 658.8/342dc23
LC record available at https://lccn.loc.gov/2016050579
ISBN: 978-1-138-90429-3 (hbk)
ISBN: 978-1-315-69645-4 (ebk)
