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Job no:58739 Title : Rockport-100 Habits Client : Pro-vision

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p4

Chapter 1. Self-Promotion page 10

1 Let the work speak for itself

Stefan Sagmeister

2 Create promotions that reflect the goals of your company

Mark Randall, Worldstudio, Inc.

3 Keep in touch with your clients, past and present

Why Not Associates

4 Let someone publish your work

Art Chantry

5 Win and keep clients with a multi-pronged approach to

self-promotion

Margo Chase, Chase Design Group

6 Use cultural relevance to create ongoing momentum

John C Jay, Wieden+Kennedy, Tokyo

7 Create self-promotional materials that are deceptively

simple

Worksight

8 Do an extra-good job on tiny projects

Worksight

9 Distribute your work through respected channels to gain

client confidence

Hideki Nakajima

10 Everything you do promotes yourself

Miles Murray Sorrell FUEL

11 Walk around a book fair and hand out your book designs

to publishers

Worksight

12 Create after-the-fact flyers

Ed Fella

Chapter 2. Working with Clients page 36

13 Visit the clients sitephysical and virtual

Stefan Sagmeister

14 Research client decision-making systems

Worldstudio, Inc.

15 Spend time with your client to build consensus and create

shared goals

John C Jay, Wieden+Kennedy, Tokyo

16 Expand your audience by doing public art projects

Why Not Associates

17 Dont talk about CD art in a CD art meeting

Stefan Sagmeister

18 All work has its own unique client

Miles Murray Sorrell FUEL

19 Learn the language of the client

Todd Waterbury, Wieden+Kennedy, New York

20 Teach the client your language

Todd Waterbury, Wieden+Kennedy, New York

21 Seek out creative clients for successful collaborations

Margo Chase, Chase Design Group

22 Build small projects into engaging, ongoing work

Worksight

23 Work for the government

Why Not Associates

24 Develop a clear ethic of client interaction that works

for you

Stefan Sagmeister

Introduction 8

Chapter 1. Self-Promotion 10

Chapter 2. Working with Clients 36

Chapter 3. Workflow and In-House Dynamics 60

Chapter 4. Continuing Education and Professional Development 84

Chapter 5. Community Involvement 102

Chapter 6. Technology 124

Chapter 7. Personal Growth and Keeping Creativity Alive 146

Chapter 8. Partnerships and Strategic Synergies 170

Contents

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p5

Chapter 3. Workflow and In-House Dynamics page 60

25 Find an emotional connection with your audience

Todd Waterbury, Wieden+Kennedy, New York

26 Demand respect, creative license, and fair pay

Art Chantry

27 Expand with your clients

Worldstudio, Inc.

28 Develop brands that both reflect and influence culture

Todd Waterbury, Wieden+Kennedy, New York

29 Help save electricity

Miles Murray Sorrell FUEL

30 If you are a designer, design; if you are a manager,

manage

Stefan Sagmeister

31 Accessible can be smart; smart can be funny

Why Not Associates

32 Hire interesting, creative peopleand listen to them

John C Jay, Wieden+Kennedy, Tokyo

33 Always keep the valve in the open position

Miles Murray Sorrell FUEL

34 Cultivate a workplace with a specific look and sound

Margo Chase, Chase Design Group

35 Keep decision making simple and nonhierarchical

Why Not Associates

36 Creative directors need to stay creative

John C Jay, Studio J

37 Look far and wide for your sources in the creative process

Margo Chase, Chase Design Group

Chapter 4. Continuing Education and Professional

Development page 84

38 Avoid design conferences

Stefan Sagmeister

39 Support young designers

Worksight

40 When you retire, deal with the possibilities, not the

necessities

Ed Fella

41 Go back to school no matter how old you are

Ed Fella

42 Start a magazine

Rudy VanderLans and Zuzana Licko, Emigre

43 Make a low-budget project look expensive

Chase Design Group

44 Read it all, forget it all, and do your own thing

Rudy VanderLans and Zuzana Licko, Emigre

45 Actively pursue intellectual subjects that resonate with you

Worksight

46 Learn the vernacular of a new field

Worksight

47 Continue your own education by teaching

Chase Design Group

48 Develop and sustain an art practice throughout your life

Ed Fella

49 Never stop learning; dont start teaching

Miles Murray Sorrell FUEL

50 Encourage young people to make art

John C Jay, Wieden+Kennedy, Tokyo

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Job no:58739 Title : Rockport-100 Habits Client : Pro-vision

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175CB Size : 406(w)254(h)mm Co : M8 C0 O/P: V2(all to spot/ps overprint)

Dept : DTP D/O : 03.07.02 (Job no:58739.C1 D/O :24 .7.03 Co: CM10)

p6

Chapter 5. Community Involvement page 102

51 Develop a social agenda

Mark Randall, Worldstudio, Inc., Worldstudio Foundation

52 Develop long-term relationships with nonprofit organizations

Stefan Sagmeister

53 Address local, immediate needs

Mark Randall, Worldstudio, Inc.

54 Use the Robin Hood theory

Ed Fella

55 Minimize travel expenseswork with your neighbors

Miles Murray Sorrell FUEL

56 Create highly visible and culturally consequential design

by working for clients in education and the arts

John C Jay, Wieden+Kennedy, Tokyo

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