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Alison Parks-Whitfield - Food Styling and Photography For Dummies

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Discover how to style and photograph food like the prosWhether youre taking shots for a foodie blog, advertisements, packaging, menus, or cookbooks, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide to the fundamentals of food styling provides information on the tools and techniques used by some of the most successful industry professionals.Food Styling & Photography For Dummies provides you with the fundamentals of food styling and gives you the inside scoop on the tools and techniques used by some of the most successful industry professionals. Shows you how to translate taste, aroma, and appeal through color, texture, and portion Includes techniques such as extreme close-ups, selective focus, and unique angles to create dramatic effect Detailed coverage on lighting and composition Tips for choosing the proper equipment and mastering the use of camera settings, lenses, and post-production software Advice for creating a professional personality and getting your food photography business off the groundWhether youre an amateur or professional food photographer, Food Styling & Photography For Dummies is a fun and informative guide to photographing and arranging culinary subject matter.

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Food Styling and Photography For Dummies

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Table of Contents

Food Styling & Photography For Dummies

by Alison Parks-Whitfield

Food Styling Photography For Dummies Published by John Wiley Sons Inc - photo 1

Food Styling & Photography For Dummies

Published by
John Wiley & Sons, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit us at www.wiley.com .

Library of Congress Control Number: 2012931724

ISBN 978-1-118-09719-9 (pbk); ISBN 978-1-118-22368-0 (ebk); ISBN 978-1-118-22646-9 (ebk); ISBN 978-1-118-23015-2 (ebk)

Manufactured in the United States of America

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About the Author

Alison Parks-Whitfield is a successful technical writer and food photographer located in the San Francisco Bay area. After studying photography in college, Alison worked as a photographer in several different capacities, eventually finding her true bliss in food and vineyard photography. Her tasty images have been published in books, magazines, newspapers, on packaging, as well as in many online venues. To see some of her work, check out her website: www.alisonparkswhitfield.com .

Dedication

To my amazingly awesome children, Gary and Chloe.

Authors Acknowledgments

A huge thank you to Erin Calligan Mooney who first approached me about doing this book. And special thanks to Tim Gallan and Jennette ElNaggar for your mad editing skills! I am so grateful to you and the entire team at Wiley.

I want to also give a big thank you to Janet, Adam, and all the chefs at Ladies who Lunch Catering in San Francisco, California. The chefs provided many of the beautiful (and delicious!) dishes in this book.

Thanks to Kingdom Cake in San Francisco, California, for kindly preparing some of the yummy cupcakes for this book, and to 3 Bee Baking for making such darned tasty organic baked goods.

And a big shout out goes to Keeble & Shuchat Photography in Palo Alto, California, for helping me with all things photographic.

And finally, I want to say thank you so much to all my family and friends for their encouragement, love, support, and patience over this last year.

Publishers Acknowledgments

Were proud of this book; please send us your comments at http://dummies.custhelp.com . For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Vertical Websites

Senior Project Editor: Tim Gallan

Acquisitions Editor: Erin Calligan Mooney

Copy Editor: Jennette ElNaggar

Technical Reviewer: Lisa Bishop

Assistant Editor: David Lutton

Editorial Program Coordinator: Joe Niesen

Editorial Manager: Michelle Hacker

Editorial Assistants: Rachelle S. Amick, Alexa Koschier

Cartoons: Rich Tennant ( www.the5thwave.com )

Composition Services

Project Coordinator: Sheree Montgomery

Layout and Graphics: Claudia Bell, Joyce Haughey, Lavonne Roberts, Brent Savage

Proofreaders: Lindsay Amones, Melissa D. Buddendeck

Indexer: Estalita Slivoskey

Publishing and Editorial for Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher

Kristin Ferguson-Wagstaffe, Product Development Director

Ensley Eikenburg, Associate Publisher, Travel

Kelly Regan, Editorial Director, Travel

Publishing for Technology Dummies

Andy Cummings, Vice President and Publisher

Composition Services

Debbie Stailey, Director of Composition Services

Introduction

Welcome to the amazing world of food photography! And it is amazing to create delicious images that can quite literally make your audience drool. Understanding what makes a food photo appear super appetizing is what this book is all about. In this book, I discuss the creative and technical aspects of food photography to help you discover how to best capture the essence of a food subject, using styling, focus, lighting, angle, and more.

My love of food photography started early on. I noticed that when traveling, instead of taking photos of monuments and notable sites, Id take pictures of the local cheeses, pastries, and other delicacies. Thats when I realized I had found my passion.

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