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Hélène Dujardin - Plate to pixel: digital food photography & styling

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Hélène Dujardin Plate to pixel: digital food photography & styling
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Tips and techniques for making food look goodbefore it tastes good!Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. Youll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph. Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves Whets your appetite with delicious advice on food styling, lighting, arrangement, and more Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creationsSo, have the cheese say, Cheese! with this invaluable resource on appetizing food photography.

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Plate to Pixel Digital Food Photography Styling Published by Wiley - photo 1

Plate to Pixel: Digital Food Photography & Styling

Published by
Wiley Publishing, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-0-470-9321-31
Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Library of Congress Control Number: 2011924116

Trademarks: Wiley and the Wiley Publishing logo are trademarks or registered trademarks of John Wiley and Sons, Inc. and/or its affiliates. All other trademarks are the property of their respective owners. Wiley Publishing, Inc. is not associated with any product or vendor mentioned in this book.

About the Author

Hlne Dujardin moved from France to the US in the late 90s with a Masters in History, a suitcase and an old film camera. Soon after, she decided to follow her first passion, food, and so began honing her skills in various dining establishments. She became the pastry chef at a French restaurant and she stayed there for five years. Yet photography was never very far from her heart. Hlne started taking pictures of food for the restaurant staff to help them recreate her desserts when she was not on duty. On her days off, she often walked around town, photographing the beauty of common things.

Upon leaving her pastry position in 2006, Hlne launched the award-winning blog Tartelette, where she dedicates herself to the art of food, photography, and styling. It didnt take long for photography to become more than a hobby. Hlne progressed quickly from enthusiast food photographer to professionally working with local and national magazines. She also began photographing and styling numerous cookbooks.

Hlnes food photography and styling work has been praised online and in print by publications such as Elle magazine, Forbes magazine, The Times Online, Saveur magazine, CNN, Martha Stewart and more.

Her photographs reveal her passion for natural light, seasonal and fresh ingredients, a love of travel and genuine interest in people. Hlne currently lives in Charleston, South Carolina, with her husband and their two rescue dogs.

Photo by Diane Cu Credits Acquisitions Editor Courtney Allen Project Editor - photo 2

Photo by Diane Cu

Credits

Acquisitions Editor
Courtney Allen

Project Editor
Jenny Larner Brown

Technical Editor
David Verdini

Copy Editor
Jenny Larner Brown

Editorial Director
Robyn Siesky

Business Manager
Amy Knies

Senior Marketing Manager
Sandy Smith

Vice President and Executive Group Publisher
Richard Swadley

Vice President and Executive Publisher
Barry Pruett

Book Designer
Erik Powers

Media Development Project Manager
Laura Moss

Media Development Assistant Project Manager
Jenny Swisher

Acknowledgments

First and foremost, I would like to thank my husband, William, for holding me through this process. Words fall short to convey how lucky I am for his guidance whenever I got lost.

Thank you to my parents, Monique and Jacques, for being just the greatest parents in the world. I am forever thankful for their gift of encouraging me to seek beauty all around.

I would like to thank my brother Arnaud and his wife, Stephanie, for their constant enthusiasm and positive attitude. I will never forget my niece Lea channeling her aunty during the summer of 2010, when she took pictures of foods we cooked together. I hope to read this book with her and her sister Camille soon.

To my grandfather, Papi Ren: I know, I know I told you Id open my own bakery by age 35. I wrote a book instead. I hope youre okay with that!

Thank you, Mamie Paulette for giving me this passion I have for food, making it well and sharing it with others, either around our table or through my photographs.

Thank you, mama Ruth and papa Bill for always making this life my home. Your support and love know no boundaries.

Taylor, your genuine friendship and love of photography are gifts indeed. Thank you for all your help and enthusiasm.

Anita, Jen, Jeanne my three muskeeters: thank you for your amazing support, care and sass. You guys are just the best. Move closer!

Thank you, Matt Amendariz and Lara Ferroni. Your genuine advice, constant kindness and open heart are gifts to the photography community.

Carrie and Tami, your capacity for humor, authenticity and courage has been great motivation throughout this project.

Thank you, Courtney Allen for giving me the opportunity to write this book and show others the fantastic world of food photography and food styling.

A special thank you to Jenny Larner Brown for editing my words as well as she did. I dont know what was worse: the extra-long sentences or the French coming through at times.

Thank you David Verdini for making sure I crossed all my Ts and dotted all my Is regarding technical terms and concepts. I enjoyed learning new things at the same time.

And thank you Erik Powers for the beautiful design of this book as well as the long hours spent working to lay out all the words and images so well.

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