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Jodie Steen - Camera & Craft: Learning the Technical Art of Digital Photography

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Jodie Steen Camera & Craft: Learning the Technical Art of Digital Photography
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To create successful imagery, you need to balance technical know-how and aesthetic vision. In Camera & Craft, we deconstruct photographic principles in new ways to help you think through your process. Together with nine guest photographers, we explore photographic practice and follow up with inventive exercises and demonstrations that challenge you to engage with your toolsall with the goal of helping you work more creatively. Along the way are conversations with our guest photographers that address each topic, from how the professionals work with clients and models to what they think about as they look through the viewfinder.Heres what youll find inside: Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools workso you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic processfrom learning how far you can push your cameras sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matterThis book is part of The Digital Imaging Masters Series, which features cutting-edge information from the most sought-after and qualified professionals and instructors in the photography field. Based on the progressive curriculum of the Master of Professional Studies in Digital Photography (MPS DP) program created by Katrin Eismann at the School of Visual Arts (SVA) in New York City, these books are the next best thing to being in the classroom with the Digital Photography Masters themselves.

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CAMERA CRAFT Titles in The Digital Imaging Masters Series Power Speed - photo 1

CAMERA & CRAFT

Titles in The Digital Imaging Masters Series:

Power, Speed & Automation with Adobe Photoshop
by Geoff Scott and Jeff Tranberry

Color Management & Quality Output: Working with Color from Camera to Display to Print
by Tom P. Ashe

Camera & Craft: Learning the Technical Art of Digital Photography
by Andy Batt, Candace Dobro and Jodie Steen

Praise for the series:

Sounds like as close to a dream team as one could get without having to resort to spiritual means. I mean if you could get Ansel Adams to do a section on black and white and landscapegreat, but that would require a sance. For the talent living, this is a dream team.

Robert Barnett, QBToo (formerly PC-Review Online)

We loved our old Time/Life series of photography books. Time for an update. This series could become iconic.

Anne Pfeiffer, Instructor

I think that Katrin Eismanns skill in curriculum development is reflected in the approach. I like the approach a lot; I would find it to be a valuable resource and would expect to turn to the texts often for advice.

Mark Lewis, SUNY Empire State College

I think there is a good balance of technical vs. creative.

Carol Tipping, FRPS EFIAP

I think many of the books on the market are software driven, whereas this series is developed to support the photography industry. There is a world of difference between explaining a feature of a software package and explaining how to get an important photography task accomplished through a software tool.

Douglas Barkey, The Art Institute of Pittsburgh

The School of Visual Arts Master of Professional Studies in Digital Photography is an intensive one-year degree program that is offered as an on-campus/summer residency or an online/summer residency program that seamlessly blends the most current technical and aesthetic aspects of contemporary photographic image-making. The program meets the needs of professional photographers and photographic educators who want to advance their skills in digital image capture, image processing and high-quality output to remain competitive in a variety of image-making and related fields. Graduates work as commercial, fashion, fine-art, and editorial photographers; retouchers; studio managers; and higher education staff and faculty.

Masters in Digital Photography Program Information
http://www.sva.edu/digitalphoto
Contact: mpsphoto@sva.edu

CAMERA & CRAFT

LEARNING THE TECHNICAL ART OF DIGITAL PHOTOGRAPHY

Andy Batt, Candace Dobro and Jodie Steen

SERIES EDITOR KATRIN EISMANN

First published 2015 by Focal Press 70 Blanchard Road Suite 402 Burlington - photo 2

First published 2015
by Focal Press
70 Blanchard Road, Suite 402, Burlington, MA 01803

Simultaneously published in the UK
by Focal Press
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Focal Press is an imprint of the Taylor & Francis Group, an informa business

2015 Andy Batt, Candace Dobro and Jodie Steen

Series Editor: Katrin Eismann
Series Developmental Editor: Candace Dobro

The right of Andy Batt, Candace Dobro and Jodie Steen to be identified as the authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notices
Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices or medical treatment may become necessary.

Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.

Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging in Publication Data
Batt, Andy.

Camera & craft: learning the technical art of digital photography/Andy Batt, Candace Dobro,
and Jodie Steen.
pages cm. (Digital imaging masters series)
Includes bibliographical references and index.
1. PhotographyDigital techniques. 2. PhotographyTechnique. I. Dobro, Candace. II. Steen,
Jodie. III. Title. IV. Title: Camera and craft.
TR267.B365 2015
771.3dc23
2014016171

ISBN: 978-0-415-81012-8 (pbk)
ISBN: 978-0-203-79239-1 (ebk)

Typeset in Trade Gothic, Helvetica Neue and Optima
by Florence Production Ltd, Stoodleigh, Devon, UK

"I had the privilege of meeting Andy Batt, Candace Dobro and Jodie Steen in outstanding educational environments."

- Katrin Eismann

Contents

www.focalpress.com/cw/digitalimagingmasters

Photography is the easiest thing to make, and one of the hardest things to make well.

Jerry Saltz

Knowing how each Photoshop slider or camera setting works does not create compelling images. On a similar note, having great ideas without mastering the skills to realize them will also produce unsatisfying results. To produce outstanding images, you must be dedicated to craft, vision and creativity. Being an artist is simultaneously exhilarating, challenging, frightening, pleasurable, difficultand rewarding.

With this book, you are privy to the real-world knowledge of many talented, creative and smart photographers. I had the privilege of meeting Andy Batt, Candace Dobro and Jodie Steen in outstanding educational environments. Andy and I graduated from the Rochester Institute of Technology in the early 1990s, just as digital technology was starting to impact photography. Back then, Andy was the one wearing Chucks before they were totally cool. He lived in the studios and darkrooms as he experimented with techniques to uniquely express his vision. Now, a quarter of a century later, Andys footwear may have changed, but one thing remains the same: He is obsessively dedicated to researching the latest technology, experimenting in the studio and delving into exhibits, music and movies that inspire him.

Andy takes being up to date very seriously, and when he taught in the School of Visual Arts Masters in Digital Photography program, he insisted that his students learn the technical aspects of photographyand, more importantly, that they create compelling images. For Andy, a seemingly banal technical exercise such as an exposure bracket or a color temperature test is an ideal opportunity to make strong photographs. Hes a true believer that with every image you make today, youre learning to make better images for tomorrow.

I met Candace when she was a student in the inaugural year of the online version of the SVA Masters in Digital Photography program. It required tenacity and focus to negotiate the uncharted territory of a new online program, and Candace approached the endeavor with an open mind and generous smile, always bringing solutions and suggestions to improve the quality of the classes for everyone involved. She is an experienced editor who knows how to maintain each writers voice, and is patient, tenacious and detail-orientedthus making her an ideal partner to guide and harness Andys intensive focus and busy professional schedule.

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