Bostic Mary Burzlaff (Ed.) - 2014 Photographers Market

Whether youre just starting out or you want to take your photography career to the next level, you need a plan. Here at Photographers Market we pride ourselves on giving photographers the tools they need to achieve their goals, and this years edition will do just that. The Articles and Interviews section will give you the know-how and inspiration you need to get started, and the 1,500+ market listings provide the contact and submission details you need to sell your work. So sit down, grab a pencil, and start readingyour dreams are within your grasp!

First, get into the nitty-gritty of running your business by reading The Business Mind-Set. Then work your way through the other articles to learn everything, from how to build your financial team and negotiate fees and rights to mastering the latest social media marketing trends and creating a professional e-newsletter and successful website.

With your business and marketing plans in place, its time to develop the new skills you need to stay viable and increase the value of your services. Find out how to make sustainability a core value of your business in Giving Greenlancing a Go, then learn about the equipment and skills you need to develop a videography service in Adding Video to Your Repertoire.

After all that work, you deserve a healthy dose of inspiration. Read our interviews with Rowland Egerton, who used the lighting skills he learned as a photographer to start a career in motion picture rigging; Adam Ladd, HOW magazines new art director and photo buyer; and Matthew Brandt, who uses secret ingredients in his fine art photography.

What are you waiting for? Read on, keep creating and good luck!

Mary Burzlaff Bostic

www.artistsmarketonline.com

The first thing youll notice about most of the listings in this book is the group of symbols that appears before the name of each company. Scanning the listings for symbols can help you quickly locate markets that meet certain criteria. (Youll find a quick-reference key to the symbols as well as a sample listing on the back inside cover of the book.) Heres what each symbol stands for:

This photo buyer is new to this edition of the book.

This photo buyer is located in Canada.

This photo buyer is located outside the U.S. and Canada.

This photo buyer uses only images created on assignment.

This photo buyer uses only stock images.

This photo buyer accepts submissions in digital format.

This photo buyer uses film or other audiovisual media.

This art fair is a juried event; a juror or committee of jurors views applicants work and selects those whose work fits within the guidelines of the event.

We asked photo buyers to indicate their general pay scale based on what they typically pay for a single image. Their answers are signified by a series of dollar signs before each listing. Scanning for dollar signs can help you quickly identify which markets pay at the top of the scale. However, not every photo buyer answered this question, so dont mistake a missing dollar sign as an indication of low pay rates. Also keep in mind that many photo buyers are willing to negotiate.

Pays $1150

Pays $151750

Pays $7511,500

Pays more than $1,500

We also asked photo buyers to indicate their level of openness to freelance photography. Looking for these symbols can help you identify buyers who are willing to work with newcomers, as well as prestigious buyers who only publish top-notch photography.

Encourages beginning or unpublished photographers to submit work for consideration; publishes new photographers. May pay only in copies or have a low pay rate.

Accepts outstanding work from beginning and established photographers; expects a high level of professionalism from all photographers who make contact.

Hard to break into; publishes mostly previously published photographers.

May pay at the top of the scale. Closed to unsolicited submissions.

Each listing is broken down into sections to make it easier to locate specific information (see sample listing on the back inside cover of this book). In the first section of each listing youll find mailing addresses, phone numbers, e-mail and website addresses, and the name of the person you should contact. Youll also find general information about photo buyers, including when their business was established and their publishing philosophy. Each listing will include one or more of the following subheads:

Needs. Here youll find specific subjects each photo buyer is seeking. (Use the subject index at the end of the book to help you narrow your search.) Youll also find the average number of freelance photos a buyer uses each year, which will help you gauge your chances of publication.