Siebert Mark - Franchise your business : the guide to employing the greatest growth strategy ever

Unlock the power of franchising! Franchise Your Business provides an easy-to-understand, well-defined guide for assessing fit and applying franchising to your business.

CRAIG DONALDSON, FORMER PRESIDENT OF HARRIS RESEARCH (CHEM-DRY AND N-HANCE FRANCHISED BRANDS) AND SERVICE BRANDS (MOLLY MAID, MR. HANDYMAN, AND PROTECT PAINTERS)

Franchise Your Business offers the step-by-step, RIGHT way to franchise a business. I have always believed that knowledge is power and with this book, the power and reward of a successful franchise system is at your fingertips!

DEBBIE SHWETZ, CO-FOUNDER OF NOTHING BUNDT CAKES

For anyone who is thinking about entering the mine field of franchising, Marks book is an absolute GPS that I recommend to guide them through it.

DON NEWCOMB, D.D.S., FOUNDER OF MCALISTERS DELI AND CO-FOUNDER OF NEWKS EATERY

Franchise Your Business is the definitive how-to book for anyone trying to expand using other peoples money, written by someone who has helped hundreds of companies do it. Its a great and highly informative read. Mark helped us successfully franchise our business, and this book will help you too!

NICK FRIEDMAN, CO-FOUNDER AND PRESIDENT OF COLLEGE HUNKS HAULING JUNK

When I left my corporate life and became an entrepreneur, I discovered an amazing method to growing my businessfranchising! Since this discovery, I have created three successful franchise brands with more than 500 units in the US. Franchise Your Business shows you how to use franchising to elevate your business far beyond your wildest dreams.

PETER ROSS, CEO AND CO-FOUNDER OF SENIOR HELPERS

Mark Siebert gives you a thorough understanding of franchising as an expansion strategy and the steps you need to take to do franchising right! Especially valuable is Marks take on the franchisee-franchisor relationship, which is the key to a franchises long-term success. Honest and insightful, this book is an absolute must-read for anyone who is exploring alternatives for growing their business.

SCOT CRAIN, VICE PRESIDENT, FRANCHISE RELATIONS OF AUNTIE ANNES SOFT PRETZELS

Franchise Your Business is a solid recounting of the many facets of franchising that we have learned over the years working with Mark. If you are thinking of franchising your business, or have recently started the process, read this comprehensive guide!

DAVE PAZGAN, PRESIDENT OF 101 MOBILITY

Whether you are trying to grow your business or just looking to get a better understanding of the franchise model, you will certainly come away from this book with a deeper understanding of the power of franchising as a growth engine.

PATRICK WALLS, PRESIDENT OF CAPRIOTTIS

Mark Siebert unpacks his wisdom and expertise to guide you through the franchise business model. Anyone interested in learning about the dynamics of franchising will benefit greatly from this book.

BRIAN MATTINGLY, PRESIDENT AND FOUNDER OF WELCOMEMAT SERVICES

This book is an essential read if you are considering franchising as a growth strategy for your business. Mark boils down his 30 years in the business with client examples and secrets for success, sharing key elements for successful franchisee relationships, open communication, and supporting the financial success of the franchisee.

SCOTT LEHR, SENIOR VICE PRESIDENT OF INTERNATIONAL FRANCHISE ASSOCIATION

Franchise Your Business is an invaluable resource for any successful entrepreneur who wants to explore franchising as a growth strategy. This book paints a high-definition picture of franchising that delivers the exact information and insights I spent countless hours trying to find and understand. If you think franchising is a possibility in your future, start here.

P. ALLAN YOUNG JR, CEO OF SHELFGENIE AND OUTBACK GUTTER VAC FRANCHISE SYSTEMS

Mark Siebert has written the guide for the start-up franchisor or for anyone considering franchising their existing business. We learned a tremendous amount about franchising in working with Mark. Much of that wisdom is imparted in Franchise Your Business. I highly recommend reading this book.

JEFF PLATT, CO-FOUNDER AND CEO OF SKY ZONE FRANCHISE GROUP

Franchise Your Business provides a road map for companies and individuals interested in the franchise model. Whether youre considering franchising or already part of an established franchise brand like ours, this book gives you valuable insight into the world of franchising.

MARK DEMIS, DIRECTOR OF FRANCHISE DEVELOPMENT OF HONEYBAKED HAM

I would have never been able to develop my commercial cleaning company without growing as a franchise. Mark Sieberts book, Franchise Your Business, is the realization of years spent helping people structure their franchises and is a must-read for anyone looking to take the next step in growing their business.

TIM CONN, CO-FOUNDER OF IMAGE ONE USA

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2016 by Entrepreneur Media, Inc.

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ebook ISBN: 978-1-61308-331-4

Contents

Contents

by John Leonesio, Founder of Massage Envy

by John Leonesio

Founder of Massage Envy

I f you have an entrepreneurial spirit like me, my guess is that every time you see a business you look at the model and say to yourself, How could I make that better? Or if something is being done extremely well, you think, How can I incorporate that idea into a business? Like me, in every problem or solution, you see an opportunity.

And, if you are like me, you do not have an off switch. Your career is not about work. Its about passion and the desire to build something thats enduring. Something that can also help other people become successfulfor many, for the first time in their lives.

The education I got on how to run my first business was priceless, and I never, ever get tired of teaching it to others. My journey, like many entrepreneurs, started with a concept, evolved into a model, and grew into a franchise.

I had been in the health club business for 30-plus years, and I was tired. I was tired of vying with local gyms, mega fitness chains, and all the new concepts to get the consumers attention. Tired of constantly striving to be different as the market was getting more and more crowded. In the health clubs we operated, we offered massage therapy as one of our services. I consistently received feedback from our members that if it was more convenient and more affordable, they would get more massages. This stuck in my mind.

I left the health club business in 2000 and began to work on a massage concept that had been in the back of my mind for a long time. With the help of my former massage therapy director and with no clear industry leader, no chains to follow, and no model to replicate, we set out to invent an entire model.