Mark Sibert - The Multiplier Model: How Systems Can Create Exponential Business Growth

I appreciate Marks kind words in The Multiplier Model about the businesses I have grown through franchising (Massage Envy, The Joint, Redline Athletics, and Amazing Lash). As Mark teaches in this book, growth through multiple units or even multiple brands is very much about multiplying the systems that work. If you have the passion and desire to build something thats enduring, Marks advice will help you lay the foundation.
JOHN LEONESIO, CEO, REDLINE ATHLETICS FRANCHISING

Insightful and pithy! The Multiplier Model is a must-read for any business looking to grow.
TOM RYAN, VICE PRESIDENT OF FRANCHISE DEVELOPMENT, CD ONE PRICE CLEANERS

Developing a systems mindset is key! Another great business expansion book from Mark Siebert.
P. ALLAN YOUNG, CHAIRMAN AND PARTNER, FRANBRIDGE CAPITAL

A captivating read on how systems impact everything from operations to marketing to sales to company culture. Mark generously shares his knowledge from 30 years in the business, including compelling stories from the companies he has met along the way.
SCOTT LEHR, MANAGING PARTNER AND CEO, GT&S FRANCHISE EXECUTIVE SEARCH, FORMER IFA EXECUTIVE VICE PRESIDENT

Creating repeatable and teachable systems and processes has been so important to our success. This is a must read for any business owner!
SETH BRINK, PRESIDENT OF ARETE FOOD GROUP, GYRO SHACK FRANCHISOR, NEGRANTI CREAMERY LICENSEE

When we chose to franchise Sky Zone, we learned a tremendous amount about duplicating our business in working with Mark. And much of that wisdom is imparted here. The Multiplier Model is a valuable guide for the start-up franchisor or for anyone considering expanding their existing business.
JEFF PLATT, CO-FOUNDER, SKY ZONE FRANCHISE GROUP

At Vessel Technologies, we think hard about the role our systems play in allowing us to scale our business and meet growth objectives. The Multiplier Model is right on point!
NEIL RUBLER, FOUNDER, CANDLEBROOK PROPERTIES AND VESSEL TECHNOLOGIES

At Auntie Annes Pretzels the systems we developed for sales tracking, forecasting and site selection were integral to our success for both franchised and corporate locations. Having solid, dependable systems in place benefits employees, franchisees, and the ultimate customer. Marks book will show you how successful businesses can harness the power of strong systems to replicate their success.
SCOT CRAIN, RETIRED VICE PRESIDENT OF FRANCHISE RELATIONS, AUNTIE ANNES PRETZELS

Mark Siebert has scored another home run with The Multiplier Model!
PAUL ALTERO, CO-OWNER/FOUNDER, BUBBAKOOS BURRITOS

When we worked with iFranchise Group to franchise College H.U.N.K.S. Hauling Junk and Moving, they helped us streamline and systematize the whole process. In The Multiplier Model, Mark shares his expertise on streamlining for every business owner with expansion goals.
NICK FRIEDMAN, CO-FOUNDER AND OWNER, COLLEGE H.U.N.K.S. HAULING JUNK AND MOVING

Marks third book provides intelligent strategic advice for anyone looking to replicate their business! The stories he shares from successful entrepreneurs make this a very engaging read.
DAVE PAZGAN, CO-FOUNDER, 101 MOBILITY AND DIRECTOR OF FRANCHISING, KIDOKINETICS

Whether you are trying to grow your business or just looking to improve existing operations, you will come away from this book with a deeper understanding of the power of systems in helping businesses prosper and evolve.
PATRICK WALLS, COO, FRANCHISE BUSINESS GROUP, LEISURE POOLS AND SPAS MANUFACTURING NORTH AMERICA INC.

Everything you need to know about replicating your business the right way is in this book. For over 30 years Mark has helped people realize the American Dream working with them to turn their small business into a franchise.
PAUL ROCCHIO, VICE PRESIDENT OF DEVELOPMENT AND MEMBER SERVICES, INTERNATIONAL FRANCHISE ASSOCIATION

We looked to Mark and his team at iFranchise Group to design our expansion strategy and it was one of the wisest decisions we made. Mark is a great teacher, and he shares some of his best lessons in The Multiplier Model.
SCOTT JEWETT, CEO, PINSPIRATION FRANCH ISE GROUP

Mark demonstrates again why he is one of the foremost thought leaders in the small business space. His book shows how you can apply the lessons learned in franchising to small business strategy in a way that is both informative and compelling.
DEBRA SHWETZ, CO-FOUNDER, NOTHING BUNDT CAKES

HOW SYSTEMS CAN CREATE EXPONENTIAL BUSINESS GROWTH

Mark Siebert

Entrepreneur Press

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2021 by Entrepreneur Media, Inc.

All rights reserved.

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to Entrepreneur Media, Inc. Attn: Legal Department, 18061 Fitch, Irvine, CA 92614.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.

Library of Congress Cataloging-in-Publication Data

Names: Siebert, Mark, 1955- author.

Title: The multiplier model : how systems can create exponential business growth / by Mark Siebert.

Description: [Irvine] : [Entrepreneur Press], [2021] | Includes index. | Summary: Franchise expert and consultant Mark Siebert knows that the key to duplicating success is a solid system thats easy to follow. Taking a page from successful franchises, The Multiplier Model delivers a step-by-step process to creating a business with systems and processes for exponential growth and profits-- Provided by publisher.

Identifiers: LCCN 2021025415 (print) | LCCN 2021025416 (ebook) | ISBN 9781599186672 (trade paperback) | ISBN 9781613084243 (epub)

Subjects: LCSH: Franchises (Retail trade) | Small business--Growth. | Success in business.

Classification: LCC HF5429.23 .S56 2021 (print) | LCC HF5429.23 (ebook) | DDC 658.8/708--dc23

LC record available at https://lccn.loc.gov/2021025415

LC ebook record available at https://lccn.loc.gov/2021025416

Printed in the United States of America

by peter ross, ceo and cofounder, senior helpers

by peter ross, ceo and cofounder, senior helpers

I have always felt there are two kinds of people in the world of business. Those who will follow the norms, and those who never saw a norm they did not want to challenge. For the first 20 years of my career, I was part of that first group. For the second 20, I was a part of the latter.