Notter Jamie - When millennials take over : preparing for the ridiculously optimistic future of business

More praise for When Millennials Take Over

Because Millennials are entering the workforce at an extraordinary time when our world is rapidly becoming more complex and connected, they will have a huge impact in how organizations are led and managed. That makes the impressive, actionable insights in When Millennials Take Over a must read for us all.

-Kare Anderson, TED speaker on Opportunity Makers, author of Mutuality Matters and Forbes columnist

In this work, Jamie and Maddie share their insights into what makes successful modern organizations work, going beyond clich and into the hard facts that will help leaders strengthen their culture across generational lines. Their focus on values is particularly critical for all leaders to master. Follow their guidance and build a culture that will unify your employees and place the power of transparent and diverse thinking squarely into your vision, mission and strategy.

-Amith Nagarajan, Chairman and CEO, Aptify

When Millennials Take Over is critical reading for anyone who wants to understand the divide in expectations between the entrenched workforce and the next generation of management. Maddie and Jamie provide a well researched, insightful and thought provoking exploration into what it might take to bridge the gap between current work modalities and future norms and behavior patterns.

-Ari Lightman, Professor, Digital Media and Marketing, Carnegie Mellon University

To succeed in the Millennial Age, businesses of all sizes must become fluent in social technology and learn to pivot in the face of constantly shifting customer expectations and industry changes. As a CEO (and Millennial), I highly recommend this book for any leader that wants to stay ahead of the curveand consistently attract the best employees and most loyal customers.

-Shama Hyder, CEO of The Marketing Zen Group and author, The Zen of Social Media Marketing

Its really refreshing to see an optimistic view of Millennials in the work-force! This book is a timely guide for any leader involved in technology and mobility, culture, and how organizations can prepare to meet the rapidly evolving expectations of employees.

-Daniel Kraft, President and CEO, Sitrion

Social business goes so much deeper than the technology. When Millennials Take Over shows us just how deep it goes. Read this book to understand how your company can thrive in the decades to come.

-Sandy Carter, leading social business executive

Want to view the world through the eyes of the Millennial generation? This is the book to read! Notter and Grant make a powerful case that we are in a revolutionary moment in history with major changes taking place in business, leadership, and management. They not only illustrate beautifully, with many fascinating case studies, the characteristics of this revolution, but they also offer practical advice on how to join. They demonstrate clearly that this revolution is already naturally embraced by the Millennial generation. The rest of us can either learn to understand this world and partner with the Millennials, or feel lost at sea.

-Hugh ODoherty, Senior Associate at Cambridge Leadership Associates and Lecturer, John F. Kennedy School of Government

When I have the opportunity to speak in front of an audience of CEOs, I typically hear comments such as, We dont really need to worry about how Millennials buy because our audiences are Baby Boomers. When Millennials Take Over , by Jamie Notter and Maddie Grant, shows not only that this thinking is wrong, but that this generation is the future of your business. They give you steps to prepare for a world when Millennials will be the decision-makers. The future is now.

-Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks

A scholarly yet eminently clear and accessible analysis on what Millennialsand all future workersexpect in todays workplace, and how to optimize your organization to meet those needs and truly engage the 21st century worker.

-Robert Berkman, Faculty, School of Media Studies, the New School for Public Engagement and author of Find it Fast: Extracting Expert Information from Social Networks, Big Data, Tweets, and More

The Millennials are taking overand depending on where youre standing, thats either really scary or the best news youve heard in a long time. Drawing on a wealth of research and illuminating case studies, Notter and Grants book is a manifesto of change for the better. Im ridiculously optimistic about the future. Read this book. You will be, too.

-Ted Coin, CRO of Meddle.it and co-author, A World Gone Social

In When Millennials Take Over , Notter and Grant present a concise and thought-provoking look at how their research says management must change and why Millennials are the decoder rings for making this happen. As they did in Humanize , this book provides a roadmap to reach the goals theyve identified for organizations: Digital. Clear. Fluid. Fast. Many of my clients will benefit from this book as soon as I can share it with them. Organizations do need to adapt and adopt. This book gives them some great ideas about how they can do that.

-Rick Rice, CEO RTR Communications

Copyright 2015 Jamie Notter & Maddie Grant

All rights reserved.

Published in the United States by IdeaPress Publishing.

IDEAPRESS PUBLISHING

www.ideapresspublishing.com

All trademarks are the property of their respective companies.

Cover Design by Tim Green/Faceout Studios

Cataloging-in-Publication Data is on file with the Library of Congress.

ISBN: 978-1-940858-13-5 (ebook)

PROUDLY PRINTED IN THE UNITED STATES OF AMERICA By Selby Marketing Associates

SPECIAL SALES

IdeaPress Books are available at a special discount for bulk purchases for sales promotions and premiums, or for use in corporate training programs. Special editions, including personalized covers, custom forewords, corporate imprints and bonus content are also available. For more details, visit www.ideapresspublishing.com .

No animals were harmed in the writing, printing or distribution of this book. The trees, unfortunately, were not so lucky.

Dedication

To the Fogdirockstars and the Boondogglers (you know who you are).

Thank you for teaching us what community really means.

And to Bo, Jackson, Sophie, Leah, and Taylor

who will inherit this future of business, so lets make it a good one.

CONTENTS

Front #3: The Millennial Generation
Entering the Workforce

I firmly believe that progress changes consciousness, and when you change peoples consciousness, then their awareness of what is possible changes as wella virtuous circle. So its important that the word gets out, that people realize whats working. That where theres been creative cooperation coupled with a communitarian view of our future, were seeing real success.

-Bill Clinton, The Case For Optimism, TIME Magazine

1. Are You Ready?

What if you were responsible for hiring for a new position in your organization, and one of your young candidates showed up for her interview with her mom in tow? Seriously. She shows up for a job interview, accompanied by her mother. How would you react to that? This actually happened to one HR consultant who was hiring for a finance position. I was shocked, he said. How could she not know this was inappropriate?