Geoff Tuff - Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner’s mind) To Survive

k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page ii k k k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page i Detonate will open your eyes to see the processes, policies, and organizational practices that have outlived their usefulness to customers, employees, and investors. Steve and Geoff give us new ways of operating logically that better align with the fast-changing requirements of our future everything is digital world. Lowell McAdam, Chairman and CEO, Verizon Communications Tuff and Goldbach build a compelling case for why conven tional wisdom and best practices are the surest way to get average results. If you truly aspire for outstanding leadership results, the words you never want to hear are thats the way weve always done it. The authors of this book explain how to blow up practices that companies adopt to reduce risk and, in doing so, renew your business and your organization. k k In a fast-changing, disruptive world, Detonate provides great insight to how you need to transform the behavior of your orga nization to innovate and stay competitive. k k In a fast-changing, disruptive world, Detonate provides great insight to how you need to transform the behavior of your orga nization to innovate and stay competitive.

Most organizations are trapped in the pursuit of best practices and risk avoidance. This is a book for leaders. Mark Costa, Chairman and CEO, Eastman Chemical Company Detonate is rooted in the real world of human behavior, unlike so many of the practices that organizations adopt out of risk avoidance and maintain out of shear bureaucratic entropy. Tired of textbook thinking? This book challenges conventional wisdom and provides paradigm-shifting solutions. Tony Ciepiel, Chief Operating Officer, Vita-Mix Corporation The authors have been helping organizations blow up some of their best practices for a long time. They know what theyre talking about because theyve seen it.

They have been able to boil down successfully what they know into a readable and useful volume. Ofra Strauss, Chairperson of the Board, Strauss Group k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page ii k k k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page iii Detonate k k k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page iv k k k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page v Detonate Whyand How k Corporations Must k Blow Up Best Practices (and bring a beginners mind) To Survive G E O F F T U F F S T E V E N G O L D B A C H k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page vi Copyright 2018 by John Wiley & Sons, Inc. All rights reserved. Illustrations by Tom Fishburne, Marketoonist, LLC Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 6468600, or on the Web at www.copyright.com.

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For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 7622974, outside the United States at (317) 5723993 or fax (317) 5724002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data is Available ISBN 9781119476153 (Hardcover) ISBN 9781119476115 (ePDF) ISBN 9781119476177 (ePub) Cover design: Paul McCarthy Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page vii To our families,Martha, Rider, Quinn, Mason, Hunter, Michelle, and Grayson:Thanks for your patience with us in ways that extend well beyondthe project at hand. k k k k Trim Size: 5.5in x 8.5in tuff476153 ffirs01.tex V1 - 03/21/2018 5:50pm Page viii k k k k Trim Size: 5.5in x 8.5in tuff476153 ftoc.tex V1 - 03/21/2018 5:50pm Page ix CONTENTS k k ix k k Trim Size: 5.5in x 8.5in tuff476153 ftoc.tex V1 - 03/21/2018 5:50pm Page x x CONTENTS k k k k Trim Size: 5.5in x 8.5in tuff476153 fpref.tex V1 - 03/21/2018 5:50pm Page xi PREFACEMaybeyouloveyourjob.

Maybe you hate it. Either way, at some point, youll find yourself doing some thing and thinking, Why on earth am I doing this; what value can it possibly bring? And if you happen to be employed by an established, large business that has proven success in its field with a tried and true model, you likely wonder this with some frequency. Tens of thousands of people wake up every day to do k exactly what the companys forebears did. k Most of the time, people assume that those are just the rules of business by which they must live. If this were just a case of wasted time and some degree of human misery, that would be one thing. Detonate is our solution to this problem. xi k k Trim Size: 5.5in x 8.5in tuff476153 fpref.tex V1 - 03/21/2018 5:50pm Page xii k k k k Trim Size: 5.5in x 8.5in tuff476153 p01.tex V1 - 03/21/2018 5:50pm Page 1 PART ILIGHT THE FUSE k k k k Trim Size: 5.5in x 8.5in tuff476153 p01.tex V1 - 03/21/2018 5:50pm Page 2 k k k k Trim Size: 5.5in x 8.5in tuff476153 c01.tex V1 - 03/21/2018 5:49pm Page 3 CHAPTER 1Tinderbox: HazardousUnwritten RulesThetwoofusgrewupwatchingbaseballinthe1970sand 1980s when it was a much different game than it is now. xi k k Trim Size: 5.5in x 8.5in tuff476153 fpref.tex V1 - 03/21/2018 5:50pm Page xii k k k k Trim Size: 5.5in x 8.5in tuff476153 p01.tex V1 - 03/21/2018 5:50pm Page 1 PART ILIGHT THE FUSE k k k k Trim Size: 5.5in x 8.5in tuff476153 p01.tex V1 - 03/21/2018 5:50pm Page 2 k k k k Trim Size: 5.5in x 8.5in tuff476153 c01.tex V1 - 03/21/2018 5:49pm Page 3 CHAPTER 1Tinderbox: HazardousUnwritten Rules