Mark R. Edwards - 360 Degree Feedback : The Powerful New Model for Employee Assessment & Performance Improvement

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360 Feedback The Powerful New Model for Employee Assessment & Performance Improvement Mark R. Edwards and Ann J. Ewen amacom American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C Brussels Mexico City Tokyo Toronto

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title	:	Feedback : The Powerful New Model for Employee Assessment & Performance Improvement
author	:	Edwards, Mark R.; Ewen, Ann J.
publisher	:	AMACOM Books
isbn10 | asin	:	0814403263
print isbn13	:	9780814403266
ebook isbn13	:	9780585023496
language	:	English
subject	Employees--Rating of, Performance--Evaluation.
publication date	:	1996
lcc	:	HF5549.5.R3E33 1996eb
ddc	:	658.3/125
subject	:	Employees--Rating of, Performance--Evaluation.

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Edwards, Mark R. (Mark Robert), 1949 360 feedback : the powerful new model for employee assessment & performance Improvement / Mark R. Edwards and Ann J. Ewen. p. cm. Includes bibliographical references and index. ISBN 0-8144-0326-3 1. EmployeesRating of. 2. PerformanceEvaluation. I. Ewen, Ann J. HF5549.5.R3E33 1996 668.3'125dc20 96-6098 CIP 1996 Mark R. Edwards and Ann J. Ewen. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7

Page v Contents Acknowledgments vii Part I The New Assessment Model 1 1 The Power of 360 Feedback 3 2 360 Feedback Evolution and Variations 24 3 Applications for 360 Feedback 44 Part II Implementing 360 Feedback 67 4 Designing a 360 Feedback Project 69 5 Implementing 360 Feedback 101 6 Evaluating the 360 Feedback Process 126 Part III User Concerns and Needs 145 7 Common Pitfalls and How to Avoid Them 147 8 Addressing Criticisms of 360 Feedback 163 9 The Promise of 360 Feedback 181 The Future of 360 Feedback 201 Appendix: Sample Competency Assessments for 360 Feedback 215 Recommended Reading 229 Index 235

Page vii Acknowledgments The authors would like to thank the many innovators who in the 1970s and 1980s were willing to test 360 feedback systems before they became popular. Special thanks go to Adrienne Hickey, Theresa Plunkett, and Richard Gatjens at AMACOM; development editor, Jacqueline Laks Gorman; our editorial assistant, Jeni Servo; and our production team, Karen Bruggeman and Mari Phipps.

Page 1 Part I The New Assessment Model

Page 3 1 The Power of 360 Feedback Any company that's going to make it in the 1990s and beyond has got to find a way to engage the mind of every single employee. If you're not thinking all the time about making every person more valuable, you don't have a chance. What's the alternative? Wasted minds? Uninvolved people? A labor force that's angry or bored? That doesn't make sense. John F. Welch, Jr., CEO, GE No one would have doubted his ability to reign had he never been emperor. Tacitus, Roman historian

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