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Dave Kahle - The Six-Hat Salesperson: A Dynamic Approach for Producing Top Results in Every Selling Situation

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The Six-Hat Salesperson: A Dynamic Approach for Producing Top Results in Every Selling Situation: summary, description and annotation

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This is a six-point approach to a perennial subject: how to be a better salesperson. It uses the metaphor of wearing hats to explain how salespeople can adopt different roles for the many different selling situations they may find themselves in, in the increasingly splintered business world. There is information on how to make the best use of each of the hats, and these are: astute planner; trusted friend; effective consultant; skilful influencer; adept human resource manager; and master learner.

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title The Six-hat Salesperson A Dynamic Approach for Producing Top - photo 1

title:The Six-hat Salesperson : A Dynamic Approach for Producing Top Results in Every Selling Situation
author:Kahle, Dave J.
publisher:AMACOM Books
isbn10 | asin:0814404650
print isbn13:9780814404652
ebook isbn13:9780814424360
language:English
subjectSelling.
publication date:1999
lcc:HF5438.25.K34 1999eb
ddc:658.85
subject:Selling.
Page i
The Six-Hat Salesperson
A Dynamic Approach to Producing Top Results in Every Selling Situation
Dave Kahle
Page ii Special discounts on bulk quantities of AMAC - photo 2
Page ii Special discounts on bulk quantities of AMACOM books are - photo 3
Page ii
Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316 Fax: 212-903-8083

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
The six-hat salesperson : a dynamic approach to producing top
results in every selling situation / Dave Kahle.
p. cm.
Includes index.
ISBN 0-8144-0465-0
1. Selling. I. Title.
HF5438.25.K34 1999
658.85dc21 99-20338
CIP
1999 Dave Kahle.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
Page iii
Contents
Preface
vii
1
Selling in the Information Age
1
Presents a sobering look at some of the trends that define the Information Age and their impact on salespeople and customers.
2
Introduction to the Six Hats
13
Describes the rationale for the Six Hats and the concept of principles, processes, and tools as the components of sales competency.
3
The First Hat: Astute Planner
21
Describes the power of collecting useful information and shows you how to collect useful information about your customers and competitors.
4
Astute Planner: Part II
33
Presents the principles and processes for creating powerful territory, account, and sales plans.
Picture 4
Application: Using the Six Hats to Turn Challenges into Opportunities
49
5
The Second Hat: Trusted Friend
53
Describes the power of positive relationships to provide a salesperson with a competitive advantage, and presents principles and processes for making your customers comfortable with you.

Page iv
6
Trusted Friend: Part II
69
Presents principles and processes for developing these aspects of a relationship, including the Nine Commandments for Ethical Salespeople.
Picture 5
Application: Using the Six Hats to Turn Challenges into Opportunities
81
7
The Third Hat: Effective Consultant
85
Presents the concept of becoming a consultant to your customers by knowing them better than anyone else does, and then provides principles and processes for doing so.
8
Effective Consultant: Part II
103
Shows you how to use questions to understand your customers at deeper levels and provides Seven Rules for Constructive Listening.
Picture 6
Application: Using the Six Hats to Turn Challenges into Opportunities
117
9
The Fourth Hat: Skillful Influencer
121
Describes the concept of sales as a set of step-by-step processes and focuses on the principles and processes used to make a powerful sales presentation.
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