Shari Levitin - Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know

Heart and Sell bridges the gap between the new science of selling and the realities of todays highly informed and equally overwhelmed customer who demands and deserves a more personal sales approach. Levitins expertise is readily apparent in this read and expertly blends neuroscience, heart and humor to create a powerful resource for anyone who wishes for success in sales.

Michael Brown, CEO, Hilton Grand Vacations

If you practice just one of Levitins universal truths, youll have immediate success. So, why not put all ten into actionand watch out! A tour de force for anyone interested in selling, serving or living a more authentic life.

Shep Hyken, New York Times best-selling author of The Amazement Revolution

Shari is an amazing speaker and author. Heart and Sell is filled with wit, wisdom and humor. A MUST for anyone selling anything.

Patricia Fripp, past president of National Speakers Association, CSP, CPAE sales presentation trainer, keynote speaker, executive speech coach

It's been said that nothing happens in this world until a sale is made. It's also been said that there's nothing more important in life than relationships. Shari blends these two concepts beautifully. Going beyond the how-to, this book gets to the why that only the top salespeople understand.

Dan Baker PhD, Dan Baker Consulting, author of What Happy People Know, lecturer, executive coach, and consultant

Shari Levitin talks about eliminating excuses and taking responsibility in this book. So no excusesbuy this book and take responsibility for your sales success. Heart and Sell is a winner.

Colleen Stanley, president of Sales Leadership, author of Emotional Intelligence for Sales Success

Full of Levitins usual wit, compassion and humor. Her fans will be delighted and sales leaders can gain new actionable and useable tools to increase profits and create more satisfied customers. Its refreshing to see science-backed research combined with heart and authenticity. Timely and necessary!

Fiona Downing, senior vice president, Development & Operations, RCI

Heart and Sell is an essential must-readbut dont for a moment think this is a book only for sales professionals. Anyone in the business of persuading others will walk away richer for having read it.

Maria Margenot, senior vice president, sales development, recruiting & training, Wyndham Vacation Ownership

Establishing trust through relationship building is critical, yet it's something sales professionals sometimes forget. Shari highlights the importance of establishing, maintaining, and growing trust between buyers and sellers through reliability, honesty, and integrity. Shari drives home her wisdom with passion and emotion, helping readers remember her message through storytelling, anecdotes, and vignettes. Shari's wisdom is transformative. I can't recommend Heart and Sell strongly enough.

Ken Allred, founder and CEO of Primary Intelligence

Heart and Sell is brilliant. Sharis approach is fresh, funny and practical. Its loaded with useable ideas and will quickly become the new method of selling for the entire resort industry.

Eric White, director of Pacific Sun Marketing

Heart and Sell is incredibly powerful and insightful. Every sales professional should have these skills in their tool chest. This book will not only help you close more deals but will renew your spirit and your life purpose.

Lt. Col. Rob "Waldo" Waldman, MBA, CSP, CPAE, Your Wingman, Member of the Speaker Hall of Fame, New York Times best-selling author of Never Fly Solo

This is a fantastic read and a breath of fresh air from the pitch style sales training. It is the connection of heart, caring and incorporating that into the process which creates happy new clients for years to comethis is the next level of training we are striving for here and is 100 percent effective.

Doug Saunders, project director, Vida Vacations, Mexico

Shari is a star! I rarely make it all the way through business books. But hers, I read cover to cover!

Kathryn (Katie) Hoffman Abby, Assistant Dean, Corporate Outreach, David Eccles School of Business at the University of Utah

When it comes to selling the heart always comes before the head. In this day and age developing trust as an emotional sales bond is a critical success factor. In this book Shari teaches us how to do just that. Bravo!

Trish Bertuzzi, author of The Sales Development Playbook

Copyright 2017 by Shari Levitin

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.

HEART AND SELL
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TYPESET BY PERFECTYPE, NASHVILLE, TENNESSEE
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To my mother who I respect love and admire with all of my heart. There are no words to describe her joy, drive and compassion. But if I did have words, shed encourage me to re-write them, to edit them just one more time, and make them better.

They say writing a book is like giving birth. Having missed that experience, I can say that writing Heart and Sell has been the most wonderful, painful, frustrating, agonizing, joyful, and rewarding experience of my life. Similarly, the creation of this book is not something I could have done alone.

I want to start and thank my beautiful, loving family. My life shifted from black and white to color when my husband, Lee, and his son (now my adopted son), Tyler, entered my life. Thank you both for your love and understanding during the past year of 16-hour days, for always being available for discussions and editing, and for continually cheering me on.

Thank you to my father, who has always told me I could do anything I put my mind to, and to my very successful brother, Daniel, who is a role model of humility.

I am indebted to my friend and mentor, Jill Konrath. Thank you for kicking my butt and making me write a real book, rather than a give away at the end of a poorly attended conference. Your expert guidance and generosity of spirit provides new meaning to the phrase, Theres enough to go around.

Thank you to Stanford lecturers and confidants, Lee Eisler and Marisa Handler, for helping me find my authentic voice and to learn to speak from my heart.

I am also grateful to the many friends and colleagues in the trenches in sales, mentoring, and leadership, who graciously read early chapters. They offered wisdom and advice to ensure that Heart and Sell is relevant to todays ever-changing consumer and the needs of the modern sales professional.

Specifically:

Katie Hoffman-Abby

Ken Allred

Dr. Dan Baker

Trish Bertuzzi