Simon Hazeldine - Neuro-Sell: How Neuroscience Can Power Your Sales Success

Praise for Neuro-Sell

Modern-day selling is not about convincing others to buy your products and services. Its all about facilitating the buying decision so that your buyers convince themselves. This requires an in-depth knowledge of how others think, what their preferences are and understanding their world. Within this book Simon Hazeldine covers real-world, practical advice and techniques to tap into the buyers brain so that you can influence them on a much deeper level then your competitors.

Sean McPheat, author of eselling

Simon Hazeldine has, once again, given us a brilliant work on how to be more effective in todays hotly-competitive world. He builds on the solid, scientifically-grounded principles of neuroscience (which he has studied extensively) and shows the practical application of these principles in real-world selling and interaction. I was enthralled with this book and read it cover to cover. All I can say is Wow!. Simon takes you through the step-by-step process for selling, and yes, it is a process. He fully, and in rich detail, describes the four types of people youll encounter in your sales and demonstrates ninja-style effective techniques to get the results you need. I just hope my competition doesnt get hold of this masterpiece. It is a book to be studied, not just read. Get it. Devour it. Apply it. Your business and your life will be better for it.

Terry Brock, MBA, CSP, CPAE, author, professional speaker, marketing coach

Simon Hazeldine has conducted extensive research into neuroscience to understand how the brain responds during sales and negotiation and when a person is making buying decisions. His insights have created a highly effective sales tool that will help you close more sales with less effort.

Allan Pease, author of the number one best-seller
The Definitive Book of Body Language

Simon Hazeldine has taught me so much about how the brain works, and as a professional property investor it has helped me make a lot more money. I thought I could work people out until I read this book! Simons neuro-sell, brain-friendly selling information is something youll wish you knew years ago, and youll realise just how much money you left on the table. Once youve read this though, it will ALL change. Do it now.

Rob Moore, best-selling property investment author and co-founder of Progressive Property

Simon Hazeldines latest book Neuro-Sell is a must read if you want to know how to increase sales and understand the science behind why people buy. When you understand the science of neuro-selling you understand how to best adapt your approach and as a result you will win more business.

Simon successfully takes the complex issue of how our brains work and provides an easy-to-understand, practical road map to give anyone who reads his book a significant advantage in how to use the science of neuroscience to significantly increase sales. Great book Simon!

David Tovey, business development speaker, author of Principled Selling

Simon Hazeldine's Neuro-Sell combines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of "brain-friendly selling". Essential reading if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field.

Jamie Smart, author of
Clarity: Clear Mind, Better Performance, Bigger Results

Neuro-Sell is a fascinating and compelling read, which manages to get the right balance between science and practical application. It translates leading-edge research into simple, easy steps and actions that anyone can take to be a more effective salesperson. Anyone who needs to sell needs to read this book.

Heather Townsend, author of
The Financial Times Guide to Business Networking

For KP and TJ as always