Cindy McGovern - Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work

Praise for Every Job Is a Sales Job

I wish I had this book when I graduated college. I wish I had this book when I started in pharma sales. I wish I had this book when I was in pharma sales. And I wish I had written this book!

JAMIE REIDY, author of Hard Sell

I love this book! It turns conventional sales wisdom on its head. Gone are the days of pushy salespeople hoping youll line their pockets by buying stuff you dont need. Every Job Is a Sales Job makes sales a give-and-take; a two-way street; a win-win interaction.

CURT STEINHORST, speaker, consultant, and author of Can I Have Your Attention?

This book is perfect for natural-born salespeople who havent yet self-identified as such. Even those readers who claim to be allergic to selling will soon adopt an I-can-do-this attitude after the plethora of examples and tips Dr. Cindy uses to make selling simple. Highly readable.

DIANNA BOOHER, author of Faster, Fewer, Better Emails and Communicate with Confidence

Every Job Is a Sales Job... for the rest of your life. Every opportunity to influence another human being is a sales job... for the rest of your life. This book should be required reading at all 4,000 U.S. colleges and universities. Practical life skills!

MICHAEL T. BOSWORTH, speaker, sales philosopher, and author of What Great Salespeople Do, Solution Selling, and Customer Centric Selling

Every Job Is a Sales Job is an easy-to-read, magical little book that will aid our frontline staff and management to feel comfortable with all of their customer encounters, all the while helping Cole Hardware meet our company goals. Since we specialize in being helpful, this book will definitely maximize the value of all our customer interactions. I look forward to it being published so I can distribute it to our staff. Nice job, Dr. Cindy!

RICK KARP, president, aka keeper of the karma of Cole Hardware

Every Job Is a Sales Job conveys simple truths applicable to all professions and personalities. As someone who works with a variety of start-up entrepreneurs, the principles taught in this book speak volumes for why its not just the hungry start-up that is selling something, its all of us on a daily basis. The progressive and thoughtful ideas shared by Dr. Cindy McGovern are truths we should all apply.

ALEX KING, founder of Archetype Legal

This book is not so much about new concepts but rather the stories, scenarios, and real-life examples that add up to a realistic and actionable book. Dr. Cindy is an authentic storyteller. Having known her for years, I know she has lived these techniques and has made a successful career out of training around these key concepts: Know what you want; look for opportunities; establish trust; prepare for the ask; see it through. I have two daughters entering the business world, and I see this as required reading!

KATHLEEN S. ELLIS, senior vice president of CNA International Solutions

Everyone, everywhere, needs the wisdom that Cindy McGovern drops in her fantastic book, Every Job Is a Sales Job. If you have ever thought to yourself, I cant sell or Selling feels icky, then this book is for you, but its also for you if you dont realize youre selling all the time, personally and professionally. Dr. Cindy lays out a step-by-step process with a focus on reciprocity that destroys the negative connotations around selling and allows you to feel good, even righteous, about what you have to offer and the value you are here to bring to others.

MAKI MOUSSAVI, transformational coach and author of The High Achievers Guide

As a business development professional and CEO, I know how important it is to have a plan and a process. Dr Cindy takes the reader on a journey to create their own plan and develop their own process that feels authentic to them. Regardless of what your business card or title saysyou are in sales and this book shows you how to sell.

ROBIN FARMANFARMAIAN, professional speaker, entrepreneur, and author of The Patient as CEO and The Thought Leader Formula

Successful professionals are the ones who are accountable for their actions. In Every Job Is a Sales Job, Dr. Cindy makes it clear that success means taking purposeful action. That starts with making a plan. It evolves into understanding what others need from you and then making it perfectly clear what you need from them. And it ends with a lifelong relationship built on truthfulness and trust. Dr. Cindy says Every Job Is a Sales Job is for anyone who has a job. Id say its for everyone, period.

LINDA GALINDO, author of The 85% Solution

I am a leadership/executive coach. One of the definitions of leadership is influence. Have a vision and be able to get others to buy in and commit. Dr. Cindys five-step process can teach you the skills. You need to bring the discipline. It will change your life if you have the courage.

CHRIS COFFEY, master certified coach and practice leader (Americas) at Marshall Goldsmith Stakeholder Centered Coaching

What a breath of fresh air! Every Job Is a Sales Job focuses the readers on what they want and how to get it. This is the essential road map to growing personally and professionally!

MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, MOJO, and What Got You Here Wont Get You There

Every Job Is a Sales Job is a blueprint for anybody who has to sell anythingwhether that person is in a sales job or not. Dr. Cindys five-step process walks you through selling from making a plan all the way to making the sale. If you have a jobany jobyou need to read this book. It will make you unstoppable!

ALDEN MILLS, an Inc. 500 CEO, keynote speaker, CXO advisor, former Navy SEAL, and author of Unstoppable Teams and Be Unstoppable

Maybe youve heard it said that everybody sells, but you didnt believe it. This book will prove it true and teach you how to use it to advance your career and your organization. You wont learn gimmicks or sketchy tactics, but ethical principles of persuasion that are practical and effective. And if you already are a sales professional, this book will help make you better, too.

MARK SANBORN, president, Sanborn & Associates, Inc., and international bestselling author of The Fred Factor and The Intention Imperative

Get ready for a huge aha moment that will change the way you approach every interaction you have with Every Job Is a Sales Job, the new book from Dr. Cindy McGovern. This empowering, actionable book first convinces you that you already have the skills to sell (its true!) and then shares a simple road map to retrain your mind to constantly look for opportunities and get to yes more often. In Dr. Cindys method, getting is thoroughly entwined with giving, resulting in long-term positive relationships without the normal ick factor associated with sales. I cant recommend this book highly enough!

JUDY ROBINETT, business thought leader, investor, bestselling author of Crack the Funding Code and How to Be a Power Connector

Dr. Cindy McGovern will rock your world! She transforms sales from a dirty word with what she calls the ick factor into the vital heartbeat of every job, through motivational coaching to psych up the reader and a systematic, practical five-step plan to demystify the sales process. Who couldnt benefit from that? If you cant hire Dr. Cindy as your sales coach, her book is the next best thing!