The Experts at Dummies - Selling All-in-One For Dummies

Selling All-in-One For Dummies

by Tom Hopkins, Dirk Zeller, Ralph R. Roberts with Joe Kraynak, and Michael C. Donaldson, with Meg Schneider

Selling All-in-One For Dummies

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John Wiley & Sons, Inc.
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Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2011945564

ISBN 978-1-118-06593-8 (pbk); ISBN 978-1-118-22237-9 (ebk); ISBN 978-1-118-23629-1 (ebk); ISBN 978-1-118-24669-6 (ebk)

Manufactured in the United States of America

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About the Authors

Tom Hopkins: Tom Hopkins is the epitome of sales success. After starting out as a failure in sales at age 19, he achieved millionaire status by the age of 27. This was accomplished through study, perseverance, and a lot of trial and error. Tom is now chairman of Tom Hopkins International, one of the most prestigious sales-training organizations in the world. Toms selling strategies have been proven effective in hundreds of cultures, in all types of economic cycles, and for products ranging from A to Z. Tom has written 15 books, including Selling For Dummies, Sales Prospecting For Dummies, and Sales Closing For Dummies (all published by Wiley), as well as the best-selling How to Master the Art of Selling (Business Plus), which has sold more than 1.6 million copies.

Dirk Zeller: Dirk Zeller, CEO of Sales Champions and Real Estate Champions, is one of the worlds most published authors on success, time management, sales, and productivity. As a speaker and lecturer, he has presented before large audiences on five different continents. His tools, systems, and strategies for success are used in more than 97 different countries worldwide.

Ralph R. Roberts: Ralph R. Robertss sales success is legendary. He has been profiled by the Associated Press, CNN, and Time magazine, and was once dubbed by Time the best selling Realtor in America. In addition to being one of the most successful salespeople in America, Ralph is also an experienced mentor, coach, consultant, and author. He has penned several successful books, including Flipping Houses For Dummies and Foreclosure Investing For Dummies (both published by Wiley), Sell It Yourself: Sell Your Home Faster and for More Money Without Using a Broker (Adams Media Corporation), Walk Like a Giant, Sell Like a Madman: Americas #1 Salesman Shows You How To Sell Anything (Collins), 52 Weeks of Sales Success: Americas #1 Salesman Shows You How To Close Every Deal! (Collins), REAL WEALTH by Investing in REAL ESTATE (Prentice Hall), and Protect Yourself from Real Estate and Mortgage Fraud (Kaplan). Although Ralph has many varied skills and interests, his true passion is selling... and showing other salespeople how to boost their sales and profits. In Selling All-in-One For Dummies, Ralph reveals the practical sales tips and tricks hes gathered over the course of his more than 30-year career and challenges you to put them to work for you. To find out more about Ralph Roberts, visit www.ralphroberts.com .

Joe Kraynak: Joe Kraynak is a freelance author who has written and coauthored dozens of books on topics ranging from slam poetry to computer basics. Joe teamed up with Dr. Candida Fink to write his first book in the For Dummies series, Bipolar Disorder For Dummies (Wiley), in which he showcased his talent for translating the complexities of a topic into plain-spoken practical advice. He then teamed up with Ralph R. Roberts to write the ultimate guide to flipping houses, Flipping Houses For Dummies, and delivered an encore performance in Foreclosure Investing For Dummies (both published by Wiley). His other For Dummies titles include Food Allergies For Dummies, Clarinet For Dummies, and Financing Real Estate For Dummies (all published by Wiley). To find out more, visit www.joekraynak.com .

Michael C. Donaldson: Michael C. Donaldson is a founding partner of Berton & Donaldson, a Beverly Hills, California, firm specializing in entertainment and copyright law, with an emphasis on the representation of independent film producers. He is the author of Do It Yourself! Trademarks & Copyrights and Clearance & Copyright Everything the Filmmaker Needs to Know; he also wrote the introduction to Conversations with Michael Landon. Donaldson earned his law degree in 1967 at the University of California, Berkeley. He is a member of the Beverly Hills Bar Association (where he was once co-chairman of the Entertainment Section), the Los Angeles County Bar Association, the State Bar of California, and the American Bar Association. He is listed in the current edition of Whos Who in American Law. He is also a member of the Los Angeles Copyright Society.