Denny - Selling to Win

Praise for

Selling to Win

It is no surprise that your book Selling to Win has been in publication and top of the charts for years. I was first introduced to the book and then to Richard Denny over years ago. In that time your words have inspired many, and your stories have stayed as a precious reminder to help achieve customer excellence and to build long term relationships. Selling to Win has become a firm favourite. Diane Martyn, non-executive director at Staffline Group plc

Selling to Win is so good I bought copies for our sales force and it certainly helped us create a series of large extremely profitable businesses. Alan Jones OBE, former Group Managing Director of TNT Express

Richard Dennys book Selling to Win is one of those rare business books that just go on being recommended, bought and reprinted. Yes it is a classic and will continue to guide its readers in making selling enjoyable, professional and profitable, and no doubt will still be in print for another years. Allan Pease, author of Body Language , book that became a multi-million seller and the communication bible for organizations worldwide

Richard Denny is a true national treasure! Like many of my generation, Selling to Win was my business bible during the formative years I learned so much from it and its all still relevant today. Nigel Botterill, a multi- award-winning entrepreneur who has built eight separate highly successful businesses from scratch since 2004 and now helps other UK business owners be successful via Entrepreneurs Circle

Richard Denny is an amazing communicator. Selling to Win is a practical, highly effective and inspirational book. Follow Richard Dennys advice and you cannot fail! Rosemary Conley CBE, the UKs leading diet and fitness expert with over years experience of helping people lose weight and get fit

This was one of the first business books I ever read. It has helped me in every way throughout my business career and I have used the ideas to great effect. If everyone in business put Richard Dennys teachings from Selling to Win into practice the UK economy would be a world beater. Steve Bennett had developed the fastest growing privately owned company in Britain and then his next venture jungle.com became the first internet success story. He has been quoted in the press as the king of customer services. He is the owner of Gems TV, a company which has provided gem pieces to over 350,000 customers

Selling to Win is the book on selling amongst all the books on selling. Every business, if they want to win, has to sell and Selling to Win shows them how, chapter and verse. From the beginner to the hardened old pro, this is the book that you have to carry if you want to sell to win. Geoff Burch is the alternative business guru and sought after speaker on change. He is also a bestselling author of six business books and gives good advice to small business owners or people starting their own businesses

Selling to Win was the first sales book I ever bought and its the only one I keep going back to. Still just as relevant years on, it should be required reading for any would-be seller. A timeless classic. Bryan McCormack Actor and author of Sell Your Self!

Richards book Selling to Win was instrumental in my work in the Premier League on customer service and sales development. The value of the Six Cylinders in sales for the learners on my programme has been incredible. Not only has the book been a practical guide for them but it is also easy for them to remember the useful advice and models the author provides. Michael Costello, Business Consultant, Coventry University

Your book Selling to Win has been for me the most inspiring reading from a variety of books available on the market for sales and customer service. What I especially appreciate is that yo u write about your direct experience and that its clearly more important for you to show every day practice than fancy academic theories. What I also love in your book is that it follows the KISS rule Keep It Simple Stupid. I must admit that youre a great speaker and sharing your inspiring lectures is a pleasure. Przemyslaw Mankowski, Board Member, Trader.com

For years since I first bought Selling to Win for my team, all practical points and powerful prose that this purposeful book delivers has proved priceless. The fact that it is still the sough t after manual after years is testament to how Richard has captured the very essence of what makes for success. When years later I was fortunate to tour Iran with Richard I witnesse d that his engaging straight-talking, humorous and highly professional style mirrored his powerful prose. Professor Colin Turner is listed as one of the worlds top business gurus. He is the creator of Psychology of Corporate Entrepreneurship, founder of The One Percent Solution (T-O-P-S) and the author of over books

Richards book is the only book on sales I recommend. Whichever industry you work in, wherever in the world, Selling to Win resonates deeply and has relevance across every market sector. Built on strong and enduring principles and coupled with a common sense approach, the reader is able to simplify the often unnecessarily over complicated sales landscape in order to remain congruent; thus focusing on long term relationships as opposed to the next deal on the table. Kate Pexton, Recruitment Business Owner and Coach

Selling to Win was one of the first books I read during my formative years in business nearly years go. It has been an essential and brilliant source of inspiration ever since! Liggy Webb is widely respected as a leading expert in the field of Modern Life Skills. Presenter, consultant and author, Liggy is also a consultant for the United Nations and travels extensively working in a variety of worldwide locations

Richard Denny is the Master of Sales and Selling to Win is a masterpiece of sales advice. Bev James is a successful serial entrepreneur and business coach with more than years experience in sectors such as coaching, training, recruitment and health & fitness. Founder, MD & Head of Training for the Entrepreneurs Business Academy, a joint venture with James Caan, she is also one of the EBA Millionaire Mentors and has coached many entrepreneurs to millionaire status

I recently finished reading the latest edition of your Selling to Win book and found it thoroughly enjoyable. I particularly liked the focus on people, how you broke down seemingly complex scenarios into their simplest form, and the helpful tips. Your straight-to-the-point style in the book is also great, as Im not a fan of wafflers. James Brazier, Senior Account Manager, WAA

I have just finished your book Selling to Win and want to pass on my thanks and also my congratulations for such a great book. Amongst the plethora of material on selling that is in the market, your book really stood out as being easy to read and containing advice that was practical and relevant to the business world. I have just purchased Winning New Business and am very much looking forward to the read. Jamie Taylor, Counter Fraud Director, Insurance DWF LLP