I hope this book inspires you like it has for me to utilize your God-given talents to make an extraordinarily positive impact on the world.
This book is dedicated to the four most important sales of my life.
My wife, Danielle. I went through four years of endless sales prospecting, pitching, and objection handling to finally get my wife, Danielle, to go out with me. It was the longest deal I ever worked on with a treacherous sales cycle. Well, you know what they say...the greatest things in life never come easy. Now I get to spend the rest of my life with one of the most amazing, beautiful, and inspiring women in the world. I cant wait to build a family together with you and teach our future kids everything weve learned on this crazy journey. Future kidsyou can do anything in this world if you work hard for it and do whatever it takes! Everything we do is for you so you better appreciate it! Dont forget.
My employees at Seamless.AI . The most difficult deal of my life was risking it all for years trying to invent Seamless.AI to help the world connect to opportunity and positively impact 1 billion people. I want to thank all of our 100+ employees at our company. This book would never have been made possible without the entire team. We always knew we could sell this amazing product but selling investors to invest in our prototype so we could build it took years of rejection, and rise and grind hell. After pitching 347 VCs, 297 heart-breaking NOs.we were able to survive and thrive. Now we get to positively impact the world together. The lesson here is to JUST NEVER QUIT and dont let anyone tell you that you cant do something!
My fans on Linkedin & Social Media. I always wanted to share with you everything I learned on my journey in sales and entrepreneurship so that you can maximize your potential and hopefully do it much smarter and better than I ever could. It all started with posting really bad sales tips and videos five years ago on Linkedin, to now having millions of viewers and followers each month. I will never forget having less than a hundred fans, and will never take you for granted. Your likes, comments, and shares are the fuel to my fire every day. Everything I post is to inspire you to accomplish more than you ever thought was possible or had in you. Thank you for all of your support, I couldnt do it without you!
My Customers & Investors . Without our customers, we wouldnt have the money to support the business. Without the money to support the business, we would have never received the funding from investors. Every day I wake up obsessed to help you win Presidents Club and our highly coveted Seven Figure Club Award. I am so grateful that you invested your hard earned money in our products, and I promise you we will give it our all to never let you down.
FOREWORD
KEITH ROSEN
November 6, 2006. The New York Marathon. On this blistering, sticky day, Paul Tergat surged one last time, breaking the tape only one heartbeat before the defending champion, Hendrick Ramaala, fell across the finish line. After more than two hours of running, the 2006 New York City Marathon came down to a final sprint and a third of a second . One of the closest finishes in race history.
Now fast forward to today. Youre at work. After hours of emails, meetings, reports, reviews, sales calls, prospecting, personal responsibilities, and the daily problems to resolve, you sprint towards the end of another high intensity, fast-moving day. But what is presented to you next, is your defining moment.
You can call it quits. After all, you did your job. No one will question that. Or, you can push yourself. One last, not overly, time-consuming step; one last effort, one last point of reflection. And then, like that, your next sale was a direct result of that final effort which moved the sale over the finish line. You won.
These are the one-percenters. And this book is about learning what they do so you can become one yourself and part of this exclusive group of Quota Crushers.
In Sales Secrets, serial entrepreneur and founder of Seamless.AI Brandon Bornancin has diligently and deliberately mined the worldwide sales leadership community of thought leaders to unearth diamonds of universally applicable, superior sales wisdom and strategies shared by the talented and visionary thought leaders included in this book from experts like Gary Vaynerchuck, Jordan Belfort, Ryan Serhant, Jeffrey Gitomer and more.
When talking to Brandon about this book and why he was compelled to write it, Brandon realized, Great salespeople dont always do different things. They just do things differently. And this was something my team personally needed to identify and implement to prove its validity, which we did.
Brandon shares these same strategies in this brilliant compilation of sales wisdom from hundreds of unique, pioneering sales leaders.
While counterintuitive, Sales Secrets (which features the top 1% in sales) isnt about being #1 or winning the race. Its about being your #1, your best, to win your race, and achieve your sales goals. And when you open yourself up to the strategies outlined in this book, breakthroughs will occur, as your superpowers will be revealed.
So, what does It take to become part of the exclusive, top 1%?
While the gap between average and great is wide and deep, taking the leap from good to great isnt as daunting as you may think. From a scientific perspective, there are more than three million differences between your genome and anyone elses. On the other hand, we are all 99.9% the same, DNA-wise. By focusing on these minor, yet significant differentiators, you can upgrade your very DNA, or at least your sales DNA to produce exponential results.
Think of the compound effect. How one seemingly small or insignificant activity, compounded over time, will build upon another activity or result, to the point where a greater measurable impact or result has been produced.
What if you can do one thing 1% better each day? A task, a thought, an activity, a conversation. Multiplied over time, what would that mean to you? It could be as simple as:
- Asking one more question to a prospect or customer.
- Making one more call or courteous call to a customer to ensure youre proving exemplary customer service.
- Refining one more step in your sales process and presentations.
- Delivering one more presentation.
- One more skill to develop.
- Scripting and sending one more follow up email.
- Looking for one more person to help.
- Engaging in one more social media activity.
- One more coaching conversation.
- One more article to read or skill to practice.
- One more entry in your CRM.
- One more hour to plan another day.
- One more rep in the gym.