Steve Savage - Savage Sales Secrets: 29 Proven Strategies For Profitable Sales

About Steve Savage

Steve Savage is an acclaimed sales and management strategist who has helped dozens of companies dramatically increase their sales and profits.

Steve's strategies are based on a lifetime of building companies throughout the Western Hemisphere. He has achieved many dazzling successes (and a few failures). He took one company from zero to $60 million in six years and sold it to Colgate Palmolive.

His academic credentials are solid, with a BA in philosophy from Wheaton College and an MBA in marketing from Michigan State University (magna cum laude). However, his marketing and sales tactics do not come from the ivory tower. They come straight from the trenches.

Jay Levinson, author of Guerrilla Marketing (20 million copies sold) describes Steve Savage as the most brilliant and gutsy guerrilla marketer I have ever known.

Steve is the co-author with Jay Levinson of Guerrilla Business Secrets, 58 Ways to Start, Build and Sell Your Business.

Steve is a powerful public speaker. He has worked with corporate CEO's in promoting culture change to make each company totally customer oriented. His topics include:

Get High Productivity without High Pressure

Guerrilla Marketing

Corporate Culture Change

Create a Sales Empire

Help Everyone in the Company Think like a Salesperson Even the Accountants!

Doing Business in Mexico and Latin America

Increasing Your Sales in the Hispanic Community

Drive Decisions Downward

Eliminate Rules

Give Power to Your Salespeople

Make Your Company Easy

Steve grew up in Ecuador, the son of missionary parents. He is 100% bilingual and gives seminars in both English and Spanish. He has built eighteen companies in eight countries. He has influenced the lives of thousands of people throughout the world, elevating their self confidence, teaching them sound business techniques and showing them how to be genuine Savage Sales Champions.

Acknowledgements

Ted Welch opens this book as he opened my life to sales when I was a 19-year-old college student. Spencer Hays taught me how to make a salesperson feel incredibly important. Henry Bedford opened doors for me to interview many key people who contributed their sales secrets to this book.

Jay Levinson taught me how to write a powerful sales letter. He showed me how to open closed doors through authoritative direct mail and irresistible incentives. David Hancock enthusiastically promoted my previous book, Guerrilla Business Secrets, and wholeheartedly encouraged me to dig deeply and expand universally with Savage Sales Secrets.

Cheryl McElhose was the first woman salesperson in an all-guys sales force. It was my honor to be her sales manager. Martha Serrano led the way for women in our Mexican sales force. Gloria Bauder in Venezuela proved that a 40-year-old divorced mother with four children could outsell all the men.

Harry Strachan opened up the world of consulting for me and introduced me to numerous clients. Carlos and Fred Denton made me well-known throughout Central America. Alan Weiss encouraged me to establish my own Savage brand. Chad Barr revolutionized my web site. Mike Rippey and Dennis Snyder have been my partners, friends and inspiration since 1968.

Dustin and Kyah Hillis are champions because they have no mental limits. Gary Michels built a great company through basic no-nonsense salesmanship. Rory Vaden got me to take the stairs instead of the elevator. Dave Brown dazzled me with his ability to meet thirty people and remember all their names. Amanda Johns knows everything you need to know about selling to the opposite gender. Tom Belli has prospered through brilliant product development, incredible service and creative sales leadership.

Carl Roberts built the perfect example of an ideal intrapreneurial company. JeffDobyns proved you can sell stocks and mutual funds without high pressure.

Jim Savage, my brother, and Pat Fuller showed me how health insurance should be sold. Cynthia Savage, my daughter, and Nick Yates showed me how health food products should be sold. Matt Savage, my son, showed me how appraisal services should be sold to mortgage companies and banks.

Steve Krochmal and Herb Kristal taught me that meticulous preparation results in an almost automatic close. Mimi Graves proved that knowing your client and your product leads to a sale based on a perfect match of the two.

Toms Fortson has courage, guts and determination in overcoming incredible odds to survive and thrive.