• Complain

Jay Conrad Levinson - Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business

Here you can read online Jay Conrad Levinson - Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2009, publisher: Morgan James Publishing, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Jay Conrad Levinson Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business

Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true.
Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steves desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a businesscovering every facet from picking a hot product to navigating government bureaucracy to expanding overseas.
Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential.
I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary. Rod Turner, Senior Executive Vice President, Colgate Palmolive

Jay Conrad Levinson: author's other books


Who wrote Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business? Find out the surname, the name of the author of the book and a list of all author's works by series.

Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Acknowledgments

Mike Rippey is the most brilliant guerrilla entrepreneur I have ever known. Dennis Snyder is the most dependable and trustworthy partner one could ever hope for. Bill Roman showed me how to make business an adventure instead of drudgery. Mike Turgeon kept us laughing. Mary Cavanaugh paved the way for women.

Ted Welch taught me how to think big and not sweat the small stuff when I was a nineteen-year-old college kid. Spencer Hays taught me how to wake up every morning and say, I feel happy, I feel healthy, and I feel terrific! Dortch Oldham taught me how to be self-reliant and believe in myself.

Jay Levinson taught me how to write in short, crisp phrases that got attention, created interest, developed desire, and led to action. Anna Hilde Smith is the best customer service person I have ever known.

Toms Fortson is a man of honor and marketing genius who developed our business in Mexico and continues to be my partner today. My brother and sister, Jimbo and Judi, and my cousin, Paul Broach, got our business rolling in Mexico. Igor Zambrano grew our business with excellence in Venezuela. Arturo Hotton launched it with brilliance in Argentina.

Pete Raisbeck took our guerrilla operation and put it on a sound business footing. Jim Cascino stabilized our sales force. Paul Siemann continually opened up new markets no one had ever dreamed of.

My wife, Barrie, has been my business partner from the garage to the big leagues. She brings me joy, love, calmness, and common sense.

About Jay Conrad Levinson Jay Conrad Levinson is the author of the best-selling - photo 1
About Jay Conrad Levinson

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 52 languages and are required reading in MBA programs worldwide.

Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United Statesas Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising.

A winner of first prizes in all the media, he has been part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Charlie the Tuna, Morris the Cat, Allstate's Good Hands, United's Friendly Skies, and the Sears Diehard Battery.

Jay is the Chairman of Guerrilla Marketing International. His Guerrilla Marketing is series of books, workshops, CDs, videos, a CD-ROM, a radio show, a University, a series of podcasts, an Internet landmark, and The Guerrilla Marketing Associationa support system for small business.

Guerrilla Marketing has revolutionized marketing because it is a way for business owners to spend less, get more, and achieve substantial profits.

To transform you into a marketing guerrilla, there is no better person than The Father of Guerrilla MarketingJay Conrad Levinson.

Guerrilla Business Secret #1:
How guerrillas start a company, pick a hot
product, and target a market

Let me tell you my own story.

First, I'll tell you how I failed. Then, I'll tell you how my failure led to an astonishing success.

I was sales manager for a publishing company. We recruited college students to sell books door to door during the summer. (I had paid my way through college by selling books and after graduation became a sales manager with the same company.)

After five years as sales manager, I got restless and talked to the top salesmen I had recruited and managed: Mike Rippey and Bill Roman. They were guerrillas from the very beginning. After they graduated, they decided to form a company. They looked around. What could they sell? They discovered a lot of companies who helped schools raise money by selling their products: candy, magazines, candles, and stadium seats.

They thought they could do the same thing with a different angle. Instead of mundane, boring products, they designed products that got kids excitedbig, bold, spectacular designs, much more thrilling than candy and magazines. They invited me to join them. I could not resist. I left my comfortable corporate world and became a guerilla.

One of our biggest hits was Happy Hang-ups, Styrofoam bulletin boards cut into interesting shapes. We silk-screened them with hilarious and friendly designs: turtles, frogs, hippos, and happy-face smiles. We used Day-Glo paint, so the bulletin boards were dazzling.

What a thrill it was to stand up in front of one hundred kids in a high school band, pull out the Happy Hang-ups, and listen to the kids scream with enthusiasm! A typical band of one hundred kids would sell four thousand or five thousand bulletin boards in one weekend at three dollars eachthe band made one dollar on each and paid us two dollars.

We started with four salespeople and quickly expanded to eight, then sixteen, then thirty-two. To grow to thirty-two we had to get a bank loan. The bank was impressed with our success and readily loaned us the money.

The thirty-two did not sell as much as the original fouronly half as much per salespersonbut even at that we were making lots of money. We were eager to go to the top, sell the company, and retire at age thirty.

So we decided to expand to 250 salespeople, a nationwide sales force covering all the high schools in the country. We talked the bank into lending us more money. We thought we could do no wrong, and we convinced the bank of the same.

Well, we found out that we could do wrong! The 250 salespeople sold half as much per salesperson as the thirty-two who had gone before them. We already had paid the salaries of the 250 salespeople in anticipation of great salessales that did not happen. We owed the bank and suppliersway too much. For the first time, we were unable to make our payments on time. We negotiated with our creditors, and they extended our terms. But the sales did not materialize. We ran out of cash. Brokenhearted, we closed the company.

In three short years we had gone from spectacular success to abysmal failure.

I'd been in business for myself for three years, but now I thought of going back to the corporate world. Still, the guerrilla bug had bitten, and I would never be able to work for someone else again.

Mike Rippey, Dennis Snyder, and I decided to try again, so we formed a new company. This time, we looked for a different type of salesperson, someone who had experience in the school system. We recruited principals, band directors, and coaches. We changed our product mix from large, bulky products, which were expensive to ship, to small, elegant products, like fashion jewelry that was easy to warehouse and ship.

We started again, with four salespeople, just like the first time. But this time we grew more slowlybut not all that slowly. We doubled our sales each year, from $1 million in 1979 to $60 million in 1985. Then we sold the company. For the first time in our lives, we had a healthy pile of cash in our bank accounts.

But we did not retire. Retirement had been our original goal, but we still were young, so we thought about other options. We concluded that nothing in the world was more interesting than running a guerrilla business. My friends and I have continued in business over the years, and we will never retire. We love the life of guerrilla entrepreneurs and will keep doing it, over and over again.

Why retire? There is nothing more fun than running your own guerrilla business. It's a constant adventureexhilarating, nerve-wracking, exciting, depressing, funny, sad, intense, and exuberant. You experience every emotion known to the human race except one:

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business»

Look at similar books to Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business»

Discussion, reviews of the book Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.