Jay Conrad Levinson - Guerrilla Marketing Job Escape Plan: The Ten Battles You Must Fight to Start Your Own Business, and How to Win Them Decisively

by Jay Conrad Levinson

t is a pure joy to work with Andrew. The reason is because he dreamt i the dream and now lives the dream. He talks the talk, as you'll learn I as you read these pages, and he walks the walk, as you'll discover as you experience the joy of self-employment through his eyes.

Because I have trod the same path, I have more than an inkling of what Andrew is talking about and I can attest that he is speaking the truth with every sentence and every word he writes. As one who followed Andrew's sage advice before he even offered it, I learned that mastering the possible is not easy, but it is always worth the effort.

To help people reap lush rewards for their effort, I wrote the first Guerrilla Marketing book, and now we have put the notion of Guerrilla Marketing into more than 21 million minds, for that is how many books we have sold on the topic.

Guerrilla Marketing has shown entrepreneurs how to succeed with creative, resourceful, low-cost marketing tactics. It has made Guerrilla Marketing a household word around the planet. However, until now, no Guerrilla Marketing book has shown how to go from being an employee to becoming a business owner. Thanks to Andrew, here is a book that can do that.

Thanks once more to Andrew, today, no one has to tolerate a lousy job or boss anymore. Anyone can break free in a matter of weeks, or even months. Is it easy? It is not. Is it possible? You can be sure that it is. Both Andrew and I are assured of that every minute of every day.

There is a revolution in going solo and starting businesses, thanks to the Internet and to the social media. There is a corresponding decline in loyalty and benefits from employers, as there are now more benefits than ever in working on our own. Truth is, it has never been so simple and so available. Never before have there been so many real-life role models.

This book shows you how to gain the indescribably joyous independence of going it on your own, while focusing on ten battles required to escape your job once and for all. Make no mistake: There are battles, and you must win each one. I've been doing it, working from my home since l971, learning as I go along, and having the privilege of being able to relate my experiences to your life. Pay close attention: This is non-fiction.

It surely wasn't easy all along and there certainly were setbacks. But the setbacks seem diminished with time and the triumphs were sweeter than ever. The biggest lesson I learned along the way is that people don't failthey simply stop trying. I never stopped trying and my enjoyment of life was ample payback for the hard work I did invest. The mere knowledge that my weekends begin late Wednesday afternoon was the carrot at the end of my stick that motivated me to move forward.

In nature, nothing ever retires, so I was never tempted to fall into the retirement trap. As one who has toiled like crazy on Mondays, Tuesdays, and Wednesdays only, I have considered myself retired since I lived by the enlightenment Andrew relates hereback in June of 1971. What a ride!