Callum Laing - Progressive Partnerships: The Future of Business

THE FUTURE OF BUSINESS

First published in Great Britain 2016
by Rethink Press (www.rethinkpress.com)

Copyright Callum Laing

All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the publisher.

The right of Callum Laing to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publishers prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.

PRAISE

In the decade I have known Callum I have seen him put countless partnerships together across different countries and different industries. In this book he shows you exactly how you can do the same to grow your business. Read it, apply it and have great success!

Scott Friedman, International Award Winning Speaker, Author, Philanthropist, scottfriedman.net

No business is an island. If you think like one you can be cut off, have limited growth opportunities and generally do it tough. Learn to build extraordinary partnerships and everything changes. Callum Laings book will show you how, in a very smart, strategic and fun way. A hugely valuable book.

Andrew Griffiths, Australias #1 small business and entrepreneurial author, www.andrewgriffiths.com.au

Whether youre a business owner or an employee thinking about starting something on the side, Progressive Partnerships will give you a completely fresh, yet easy to follow guide to building great, long lasting and profitable partnerships where everyone wins.

Debra Fine, Bestselling Author The Fine Art of Small Talk How to Start a Conversation, Keep It Going, Build Networking Skills - and Leave a Positive Impression (Hachette)
www.debrafine.com

Callums ability to create something from nothing is truly remarkable, whats even more impressive is he does so by delivering tremendous value to others.

Johnathan OBryne, Founder Collective Works,
www.collective.works

Having interviewed hundreds of successful business owners on The Small Business Big Marketing Show , the power of partnerships pops up time and time and time again as a key success factor. Partnerships give you the leverage that you simply cant obtain on your own. I encourage you to read Callums book in order to master your partnership strategy, and grow that precious business of yours exponentially.

Timbo Reid, www.SmallBusinessBigMarketing.com

As business leaders, theres one thing that remains constant for us the need for growth and development, regardless of whats trending. Progressive Partnerships: The Future of Business , by Callum Laing has a pretty bold title but it delivers what it says it will. Its an insightful read on the future of business. Recommended for any business owner looking to grow and stay relevant in evolving climates.

Chris J Reed, Global CEO & Founder, Black Marketing, https://sg.linkedin.com/in/b2bsocialmarketing

Callum Laing is a master at strategic partnerships. Over the last ten years, Ive seen Callum rapidly develop a variety of business in technology, events, hospitality, training and business services. In each example it has surprised me how quickly things take off and how big brands rush in to support Callums ventures. This book is a fast-paced, deep dive into the world of strategic partnerships. It will inspire you to create partnerships for your own venture and give you the steps to making partnerships work. Someone woke up this morning with the assets that would transform your business - this book shows you how to build the strategic partnerships and get fast access to the things that will transform your business.

Daniel Priestley, Author & Entrepreneur, www.keypersonofinfluence.com

Callum Laing is an important voice in the Asian business space. His deep understanding of the power of partnerships shines through in Progressive Partnerships - The Future of Business . Every page is worth the price of this must read book.

Adam Houlahan, Social Media Strategist, Author of Social Media Secret Sauce, www.adamhoulahan.com

Partnerships are so valuable to any business. Dont believe me? Then read what Callum Laing has to say in this book. Myths dispelled and case studies dissected to reveal how partnerships bring exponential value to you and your business. Not just more theory; Callum writes about what hes actually observed and executed and it works.

Doug Peris, CEO AdZtream, www.adztream.com

Progressive Partnerships - The Future of Business it certainly is. This book has a very apt title, with the content even more compelling for anyone building a business. The author, Callum Laing, is one of the most practical and creative people I know. Once you have read the book you will see why.

Ross Swan, CEO Orion Human Capital,
www.orionhumancapital.com

Callum Laing, the master networker, has totally captured how partnerships work in business for a win-win. An easy read full of practical examples, you can take the tips and put them immediate to use in your business. I certainly did!

Sam Lau, Managing Director, Total Loyalty Asia,
www.totalloyalty.asia

Progressive Partnerships is a must-read before you enter into business partnerships. Callum shares his experience, offering us enlightening and effective strategies to create value and make our partnerships successful. Brilliantly written and insightful guide to business partnering regardless of the type of business.

Petra Leong, Talent Acquisition Director, The Search Connection Group, www.linkedin.com/in/petraleong

Callum demystifies the process of partnerships and shows you step by step how to build meaningful partnerships that are critical to helping your business expand and reach out to a wider marker in the shortest time possible. His framework clearly explains how to create your pitch based on the angle of approach, and executing the plan while crafting deals no one can say no to. Simply brilliant!

Peiru Teo, CEO, La Belle Couture, labellecouture.com.sg

Ive been fortunate to learn from Callum first hand, action some of his partnership advice and had some great results. This book is very liberating, youll find out how important partners are, how to attract them and how to make a partnership work to make your business more successful. Im delighted Callum is sharing his insights with a global audience. Like he says The more people out there who understand the value of partnerships the easier business becomes for everyone.

Karen French, Floral Designer, Stylist & Author, Karen French Floral Designs, www.karenfrenchfloraldesigns.com

This book is a must read for all entrepreneurs and sales people! I am not saying this because I am mentioned in the book, I strongly believe that partnerships are the way to go if you want to get where you need to much faster. Do what you are best at, find others to do what they are best at and together you can make magic happen! The story about property networking was 100 percent fact, we figured it out on one Saturday together!

Dan Schwartz, Managing Director, P Performance Limited, www.danschwartzlive.com

I use these concepts every day in my business, it has helped me build relationships with business partners generating millions in sales.