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Jono Bacon - 12 Nov

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Jono Bacon 12 Nov
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12 Nov: summary, description and annotation

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Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees and customers talents, and create a highly engaged, loyal customer base.What if you discovered a blueprint that could grow your brands reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like: Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products Star Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players. Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBMCompanies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with usand more importantly, how do we make sure that we continue to grow with them?People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.Dont get left behindbecome an industry trailblazer and ensure your companys longevity by tapping into the most dynamic force both outside and inside your organization: the people.

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Praise for Jono Bacon and People Powered If you want to tap into the power - photo 1

Praise for Jono Bacon and People Powered

If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.

Nat Friedman, CEO, GitHub

If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.

Jamie Smith, Former Deputy Press Secretary to Barack Obama

Technology tears down the barriers of collaboration and connects our communitiesglobally and locally. We need to give all organizations and developers the tools to build and foster this effort. Jono Bacons book provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.

Kevin Scott, Executive VP and Chief Technology Officer, Microsoft

Harnessing the collaborative power of communities is critical not just to the success of our businesses but also for our democracy. People Powered provides the clear blueprint for producing that success.

Ali Velshi, Anchor, MSNBC

Communities are a powerful component in digital transformation, and People Powered provides the formula.

Juan Olaizola, COO, Santander Espaa

If you dont like herding cats but need to build a community, you need to read People Powered.

Jamie Hyneman, Cohost and Creator, Mythbusters

Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.

Jim Whitehurst, President and CEO, Red Hat; Author, The Open Organization

In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe on how to do this, and you should follow it.

Gia Scinto, Head of Talent, Y Combinator Continuity

Communities are the future of business, technology, and collaboration. Jono Bacons experience, approach, and candor is critical reading for harnessing this future.

Jim Zemlin, Executive Director, The Linux Foundation

If you want to harness the power of your customers, People Powered should be the first book you open. Highly recommended.

Whitney Bouck, COO, HelloSign

Jono Bacon has spent years perfecting the craft of building productive communities. People Powered is an enormously valuable North Star for doing this work well.

Villi Iltchev, Partner, August Capital

Community is fundamental to DigitalOceans success and helped us build a much deeper connection with our audience and customers. People Powered presents the simple, pragmatic recipe for doing this well.

Ben Uretsky, Cofounder, DigitalOcean

When people who are not under your command or payment eagerly work together toward a greater purpose, you can move mountains. Jono Bacon is one of the most accomplished experts on this, and in this book he tells you how its done.

Mrten Mickos, CEO, HackerOne

People Powered equips businesses with a powerful community-building formula. It is clear, consistent, and thus a genuinely effective tool for integrating community into the day-to-day operations of a business. Highly recommended.

Paul Salnikow, CEO, The Executive Centre

People Powered is a phenomenal guide to creating impact by uniting people around a shared vision, filled with incredibly useful insights and tools for building a powerful community.

Paul Bunje, Cofounder, Conservation X Labs

Every business needs to read People Powered, not just to build communities but also to build happier, more efficient teams.

Uttam Tripathi, Head of Global Programs, DevRel Ecosystem, Google

People Powered is a refreshing and forthright presentation of the state of the art in community building for organizational success.

Christopher Mondini, VP, Global Stakeholder Engagement, ICANN

People Powered demystifies the art and science of how to build communities that work. It is essential reading for any organization.

Dries Buytaert, Founder, Drupal and Acquia

Jono Bacon is the industry leader in community strategy. People Powered is the industry-leading approach. Read it.

Jose Morales, Head of Field Operations, Atlassian

The power of community is proven to us every day in our work with Open Source, Blockchain, and our own Core Community, where Jono has participated. Everywhere he engages and everyone he connects with benefits, which proves why hes recognized as the leader in community development.

Michael Skok, Founding Partner, Underscore. VC

People Powered sets the record straight about what business or product-related communities are, and the impact you can expect when they are managed well. A must-read for marketers with all levels of experience.

Billy Cina, Cofounder and CEO, Marketing Envy

Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executives bookshelf.

Maxx Bricklin, Cofounder, BOLD Capital Partners

Communities are powerful, but they need careful management and fostering. Jono Bacons approach is carefully crafted and thoughtful, yet bold and impactful. Be sure to follow his guidance.

Dusty Gustafsson, Head of Engagement, Glorious Games Group

Managing inclusive communities is a key requirement for all future leaders. Jono Bacon provides the leading experience, nuance, and candor for building powerful, engaging, and inclusive communities. Highly recommended reading.

Nithya Ruff, Senior Director, Open Source Office, Comcast

Ive had the privilege of working with Jono while building community in multiple companies, and his expertise is unrivaled in this space. People Powered is a must-read (and reread) for my entire team.

Joel Carnes, President and CEO, Alliance for Innovation

At Stack Overflow and Discourse, we didnt just build products for the community; we built products alongside the community. Sharing power with your community and working together toward a common goal is exactly what People Powered is about.

Jeff Atwood, Cofounder, Stack Overflow and Discourse

Communities require enormous amounts of nuance to get it right, and People Powered distills this nuance down logically and clearly. Jono looks at those networks of human brains through many insightful angles, from animal behaviors to the very human need of belonging and connecting to something bigger than yourself.

Giorgio Regni, Chief Technical Officer, Scality

What makes us unique as a species is that we seem to have an infinite ability to collaborate, from hundreds to millions of people. Collaboration, I believe, is the key to our ability as a species to solve planetary-scale challenges. People Powered provides a roadmap for us to further unlock our potential as individuals, to scale collaboration, and to increase our own personal impact.

Ryan Bethencourt, CEO, Wild Earth; Partner, Babel Ventures

Copyright 2019 by Jonathan Bacon

All rights reserved. No portion of this book may be used or reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC.

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