Frank Fiore - TechTVs starting an online business
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- Book:TechTVs starting an online business
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- Year:2001
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Cover
| title | : | TechTV's Starting an Online Business |
| author | : | Fiore, Frank. |
| publisher | : | Pearson Education, Inc. |
| isbn10 | asin | : | 0789725649 |
| print isbn13 | : | 9780789725646 |
| ebook isbn13 | : | 9780768656435 |
| language | : | English |
| subject | Business enterprises--Computer networks, Electronic commerce, Internet marketing. | |
| publication date | : | 2001 |
| lcc | : | HD30.37.F567 2001eb |
| ddc | : | 658..05467 |
| subject | : | Business enterprises--Computer networks, Electronic commerce, Internet marketing. |
Page i
Frank Fiore
Introduction | |
Preface | |
I Staking Your Claim | |
Putting the ''e" in Commerce | |
Identifying a Need | |
WWWSelling on the Wild and Wooly Web | |
Creating a Unique Selling Position | |
Planning Your Online Business | |
Getting the Dough | |
II Setting Up Shop | |
Getting StartedFirst Steps | |
Hosting Your Store for Free | |
Hosting with an ISP | |
Be Your Own Host | |
Building Your Web Store | |
III e-Commerce Basics | |
The 3 C's of e-Commerce | |
Meeting the Customer's Expectations | |
The Seven Cardinal Sins of e-Commerce | |
IV Delivering the Goods | |
Taking the Order | |
Fulfillment and Shipping | |
Customer Service | |
V Promoting Your Online Business | |
Marketing Your e-Business | |
Speaking the Language of Net Advertising | |
Promoting Your Site for FREE!From MeatSpace to CyberSpace | |
Contests, Give-Aways, and Promotions | |
PRGetting the Word Out | |
Affiliate Marketing | |
Ten Ways to Drive Customers AWAY from Your Site | |
GL Glossary | |
Appendixes | |
A Important Resources on the Web | |
B Your e-Business Do List | |
Index |
Page ii
TECHTV'S STARTING AN ONLINE BUSINESS
Copyright 2001 by Que Corporation.
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.
International Standard Book Number: 0-7897-2564-9
Library of Congress Catalog Card Number: 20-01090366
Printed in the United States of America
First Printing: August 2001
04 03 02 01 4 3 2 1
Trademarks
All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an ''as is" basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.
ASSOCIATE PUBLISHER
Dean Miller
EXECUTIVE EDITOR
Jill Hayden
ACQUISITIONS EDITOR
Angelina Ward
DEVELOPMENT EDITOR
Howard Jones
MANAGING EDITOR
Thomas Hayes
PROJECT EDITOR
Tricia S. Liebig
COPY EDITOR
Sossity Smith
INDEXER
Sharon Shock
TECHNICAL EDITORS
Bill Bruns
Harrison Neal
TEAM COORDINATOR
Sharry Lee Gregory
INTERIOR DESIGNER
Anne Jones
COVER DESIGNER
Anne Jones
PAGE LAYOUT
Stacey Richwine-DeRome
TECHTV VICE PRESIDENT/EDITORIAL DIRECTOR
Jim Louderback
TECHTV MANAGING EDITOR
Andy Guest
TECHTV MANAGING EDITOR-HELP
Phil Allingham
TECHTV LAB DIRECTOR
Andrew Hawn
Page iii
Introduction | 1 |
Preface | 6 |
I STAKING YOUR CLAIM | |
1 Putting the ''e" in Commerce | |
The e-Commerce Explosion | 10 |
What Makes e-Commerce Special? | 11 |
The "Dot-Com" Craze | 13 |
The e-Commerce Potential | 14 |
Today's eShopper | 14 |
Keep Your Eye on the e-Commerce Puck | 15 |
2 Identifying a Need | |
Should I Sell a Product or Service? | 19 |
The Main Types of Online Businesses | 19 |
Meeting Basic Human Needs |
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