Arthur B. VanGundy - Idea power: techniques & resources to unleash the creativity in your organization

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IDEA POWER "As we move from the Information Age of the 80s to the Idea Age of the 90s, ideas become a company's greatest resource. Innovative thinking is the key to short-term competitive advantage as well as long-term growth capability. "Idea Power, a compact compendium of leading-edge creativity techniques and resources, can help make innovation a systematic process in any company and allow the company to realize its full innovative potential." Henry Andersen Director, Diamond IdeaGroup Mitsubishi Heavy Industries America, Inc.

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title	:	Idea Power : Techniques & Resources to Unleash the Creativity in Your Organization
author	:	VanGundy, Arthur B.
publisher	:	AMACOM Books
isbn10 | asin	:	0814450458
print isbn13	:	9780814450451
ebook isbn13	:	9780585022215
language	:	English
subject	Creative ability in business.
publication date	:	1992
lcc	:	HD53.V36 1992eb
ddc	:	658.4/063
subject	:	Creative ability in business.

IDEA POWER Techniques & Resources to Unleash the Creativity in Your Organization Arthur B. VanGundy American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Toronto Mexico City

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data VanGundy, Arthur B. Idea power: techniques & resources to unleash the creativity in your organization / Arthur B. VanGundy. p. cm. Includes bibliographical references (p. ) and index. ISBN 0-8144-5045-8 1. Creative ability in business. I. Title. HD53.V361992 92-17225 658.4'063dc20CIP 1992 AMACOM, a division of American Management Association, New York. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7

To Dr. Donna J. Nelson

Page vii Contents Preface ix Part I Introduction to Business Creativity 1 1 Organizational Creativity and Innovation 3 2 Creative Problem Solving 13 Part II Creativity Training 35 3 Facilitating Problem-Solving Groups 37 4 Creative Thinking Exercises 59 5 Designing Creativity Training Courses 75 6 Conducting and Facilitating Problem-Solving Retreats 97 Part III Idea-Generation Techniques 121 7 Techniques for Individuals 123 8 Techniques for Groups 142 Part IV Resource Materials 161 9 Creativity Training Materials

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