Nir Bashan - The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

Bashan is one of our smartest thinkers out there today at the inter-section of work, creativity, and society.

Michael Morsberger, Vice President of Advancement at University of Central Florida, and CEO of the UCF Foundation

Id long assumed that creativity is a rare gift that only a handful of lucky people are born with. Boy was I wrong! As Nir will show you, creativity is a tool anyone can learn, deploy, and benefit from. In a commoditized world where businesses blindly rely on analytics to determine potential outcomes, the value of The Creator Mindsetand rethinking traditional ways of doing thingshas never been greater. Great rewards await those willing to shake things up. Unleash The Creator Mindset before your competitors do! Its easier than you think!

Ken Schmidt, author of Make Some Noise and former Director of Communications at Harley-Davidson Motor Company

Nir Bashan is the first author I know to write about creativity and to lead the reader through a truly effective way of developing it. As a leader, I always encouraged my teammates to be creative but didnt really know what I was asking. Now I do. This book helps us all do more than encourage creativityit puts us in the position of knowing what that means and how to help our people get there. My grasp of creativity and how to leverage it has more than doubled after reading this book. Im a much better leader as a result. In times when so many businesses and organizations have to adapt, creativity is the coin of the realm. Nir Bashan has banked it for us in this book.

Brig. Gen Thomas Kolditz, PhD, Director of Rice Universitys Doerr Institute for New Leaders

From business schools to boardrooms, the prevailing wisdom is that value is generated through efficiency and productivity. Both are quantifiable; they show up on a spreadsheet. Bashan encourages us to think beyond the spreadsheet. He makes the case for value generation through creativity, and then provides a step-by-step guide for anyone to unleash it.

Jae Goodman, CEO of Observatory (a Stagwell and CAA Company), four-time Emmy and Cannes Lions Grand Prix winner, and one of Fast Companys Worlds Most Innovative Companies

Nir Bashans The Creator Mindset is one of the first books I have read that takes people who believe they have little, or no creativity, and guides them through the ups and downs of becoming creative. This book will be shared rapidly throughout companies and organizations.

Anthony Reeves, global creative leader, keynote speaker, and business change consultant

Bashan argues passionately in The Creator Mindset about creativity being something we are all born with. And he has made a convert of me. This is one book you do not want to miss this year.

Dr. John Whyte, MD, MPH, Chief Medical Officer at WebMD

Nir Bashan has written an inspiring book on the importance of creativity in all aspects of life and business, one filled with helpful exercises on how to be an innovative thinker. It will make the world a more creative place.

AJ Jacobs, author of Thanks a Thousand

A timely provocation with easily applicable tools to enable peopleparticularly those who dont consider themselves creativeto put new ideas in the world. Yes, thank you, more please.

Marcus Collins, lecturer of Marketing and Co-Director of the Yaffe Digital Media Initiative Ross School of Business at University of Michigan

Heres an inspiring and informed how-to guide for tapping into a largely overlooked tool for innovationourselves! Nir Bashan seamlessly weaves historical accounts of the rise of titans of business with charming tales of his childhood entrepreneurial endeav-ors to complement the concrete and effective techniques he offers for ingeniously unlocking our own creative potential.

Emily Balcetis, author of Clearer, Closer, Better and Associate Professor of Psychology at New York University

The Creator Mindset contains research, storytelling, and humor that guides the reader to thinking creatively in all they do.

Mark C. Thompson, bestselling author, Venture Investor and Founder Stanford University Realtime Venture Design Lab, and Board of Directors for Smule

The Creator Mindset will inspire you to act! Bashan makes a strong case for the importance of creativity in every business and the potential to unlock the creative side in every person. He provides tools that are easy to follow and allow you to develop The Creator Mindset in yourself.

Kerstin Emhoff, CEO of Prettybird / Ventureland

Fun and delightful! Creativity is essential for success in geopolitics as well as business, and The Creator Mindset reminds us how to tap and unleash the natural creativity we all possess.

Douglas P. Wickert, Colonel, USAF, Permanent Professor, and Head of the Department of Aeronautics at US Air Force Academy

I loved how The Creator Mindset gave me a concrete framework to approach business challenges with the same ingenuity that I used throughout military career. The Creator Mindset will teach you with the same adapt and overcome mentality that I developed during my years flying in an F/A-18 flying at Mach 1, just with less studying and more relatable stories!

Caroline Johnson, author of JetGirl

In The Creator Mindset, Nir Bashan compellingly and charmingly argues that creativity is more than afterthought in businessits the centerpiece of any successful venture, and even entrepreneurs who dont consider themselves creative naturals can master the science and art of creativity by adopting Bashans Creator Mindset. An important, convincing, and enjoyable book that should be required reading for entrepreneurs everywhere.

Adam Alter, Professor of Marketing and Psychology at New York University and New York Times bestselling author of Irresistible and Drunk Tank Pink

This delightful book explains how anyone in business can adopt The Creator Mindset, helping themselves and their companies to thrive. Emphasizing character, listening, and using mistakes to learn fast, Nir Bashan offers timeless insights in an approachable, engaging style.

Amy C. Edmondson, Professor of Leadership and Management at Harvard Business Schcool and author of The Fearless Organization

An action-oriented guide for unlocking creativity. Nirs argument, that all of us must become more creative is forceful and convincing. But more importantly, he explains how organizations and individual creators can rise to the occasion.

Allen Gannett, author of The Creative Curve

Better than the classic Who Moved My Cheese?, The Creator Mindset brings creativity in business to life through storytelling at its best.

Lorraine Justice, PhD, author of The Future of Design

Creativity is something we all have, now there is finally a book that can help you harness this superpower. For far too long a myth has been perpetuated that creativity is limited to a special few. Nir busts this myth wide open. His book presents a clear and well-researched step-by-step approach that allows you to tap into your Creator Mindset.

Richard Turrin