Colbert Kate - Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business

Praise for Think Like a Marketer

For years, Ive been telling my recruiting clients to think like a marketer to improve their ability to attract high-quality candidates. I gave them examples of companies doing it well and some general advice. But, I never had a great resource for them. Until now. Think Like a Marketer is a game changer. When I received a short sample copy (Kate s thoughtful way of practicing what she preaches in the chapter on sampling strategies), I expected a typical marketing primer. I was so wrong! I devoured that sample and wanted MORE!!! Like right now, this minute, temper-tantrum kind of more. I got my greedy little fingers on an advance copy and devoured that. Each chapter has incredible insights and takeaways. Youll love the Ask Yourself sections at the end of each chapter, which masterfully train non-marketing brains to think like a marketer . Kat e is a genius !

Rebecca Barnes-Hogg , SPHR, SHRM-SCP

Founder of YOLO Insights and Author of The Y OLO Principle: The Ultimate Hiring Guide for Small Business

What I most enjoyed about Kate Colbert s book , Think Like a Marketer , is that it marries her personal voice along with concrete examples of the points she so powerfully makes. The writing style of this book is a reflection of Kate herself: intelligent, thoughtful, and articulate. She offers great insights for those who are not marketers and good reminders for those of us who have been doing this important work fo r a long time.

Karen Abruzzi

Director of Marketing, E BSCO Industries

Kate Colbert has been a remarkable help to me over the many years she has served as my marketing advisor. Reading her book left me with the sense we were having one of our regular conversations, where I learn so much from her. For sole proprietors like me, the advice she provides truly makes the difference between real success versus just muddling along. I consider it very generous of her to have taken the time to share her knowledge and experience with a broader audience through Think Like a Marketer , which is an exceptionally strong book. I will make good use of this resource, likely with many notes and sticki es throughout.

David Kushner

Advisor to CEOs & Gov erning Boards; Merger, Alliance & Restr ucturing Expert

An MBA in a book ? That s exactly what I consider this to be! Kate takes her successful business experience and shows us how developing a marketing mindset was key to her success, and will do the same for you. Ive been in sales and marketing my entire career. Trust me this book can help you to grow your business!

Lois Creamer

Marketing Expert fo r Speakers and Author of Book More Business: Make Money Speaking

What I love about Think Like a Marketer is that it gives business owners both ideas and guardrails. As an entrepreneur, I sometimes struggle with where to draw the line when I get excited about a new idea. Colbert s book has helped stretch my thinking, and has gently reminded me that sometimes I need to call on a trained professional.

Amy C. Waninger

Founder and CEO of Lead at Any Level, LLC, and Author of Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career

After three decades of climbing the corporate ladder, I finally decided to officially start my own consulting firm. When friends and colleagues ask what has been my biggest challenge, I always respond with one word: marketing! I suck at it but now I have hope! Kate Colbert to the rescue. Think Like a Marketer will take my business to the next level. I can t wait to channel Kate s experience , ideas and principles to attract and keep more customers. Buying this book will be the best investment I can make in the future o f my business!

Kat hy Koultourides

Certified Professional in Learning an d Performance, Founder of KKNOW HOW LLC, and Author of Lu cifer Leaders: The Hidden Cost of Deviant Behavior in the Sales Force

Having worked directly with Kate and having received her expert marketing consultation, I knew Think Like a Marketer would be loaded with valuable information and insights. Despite expecting greatness, I am still surprised at how clearly Kate s friendly , engaging and knowledgeable voice comes through in her writing, and what a pleasant experience her voice creates despite covering a topic that to me has never felt fun to study.

Jason Sackett, PCC, LCSW, CEAP

Executive Coach, Trainer, and Author of Compassion@Work: Creating Workplaces that Engage t he Human Spirit

Kate Colbert imprinted her expertise in the marketing world long before the publication of Think Like a Marketer . Her book is the culmination of decades of experience, of steeping herself in research for the benefit of her clients and herself, of delving deep into the psyche and motivation of the consumer to deliver the most seductive strategy and content possible. In Think Like a Marketer , she has, in her impeccable style, laid out digestible sections, highlighting the key components that every marketer or business person needs to know and practice to reach their professional aims and to ensure their clients never leave. Read this to slam dunk your mark eting missive.

Hilary Jastram

CEO, Founder, J. Hill Marketing & Cr eative Services

Whether you are a seasoned marketer or a small business person just starting out, Think Like a Marketer has something for you. The real-world examples of companies, brands, and business leaders make the material come alive and deliver an extra measure of credibility to the advice. I love the way you can skip around the pages, depending on what s needed at the moment. As a seasoned marketer, I appreciated the new perspectives and insights; for the person new to the business world, this book offers a roadmap for transforming your thinking, your processes, and your results.

Joyce Gioia

Celebrity Futurist, Professional Speaker, and Author of Experience Rules: How Positive Experiences Will Drive Profit into the Future

Think Like a Marketer is a marketing degree in a book . No matter your industry or position, you must be a marketer in today s world , and Kate Colbert s book gives you all the skills you need. From storytelling to sampling to networking to getting the most out of conference attendance and everything in between, Kate covers it and explains in simple terms why and how to step up your marketing game. Think Like a Marketer is written conversationally, so youll feel like Kate is speaking directly to you. I keep reference books like the AP Stylebook within easy reach on my desk; Think Like a Marketer joins that collection of can t live wit hout business/ reference books I use daily. Read this book with pen and paper handy, because Kate s tips will spark many ideas for marketing your business that you won t want to lose. Think Like a Marketer is truly a learn it today, use it today kind of book.

Jessica Gardner

Fundraising and Event Professional, Communi ty Builder, and ChicagoNow Little Merry Su nshine Blogger

Relationships begin with hello and how you say it matters. This is sage advice from Kate Colbert advice that she embraces and demonstrates in her new book, Think Like a Marketer , as well as in person, when working with clients and colleagues. What most impressed me about this book is Kate s willingness to be vulnerable and bold enough to let her true personality, passion and enthusiasm shine through while packing in a wealth of marketing knowledge and actionable steps that marketers and non-marketers alike can start employing right now to shift their businesses and even their own careers from mediocre to meaningfu lly different.

Barb Cahoon Wang, JD, Northwes tern University