Ganino - Company Culture For Dummies

Company Culture For Dummies

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Copyright 2018 by John Wiley & Sons, Inc., Hoboken, New Jersey

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Published simultaneously in Canada

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Library of Congress Control Number: 2018938102

ISBN: 978-1-119-45784-8; ISBN 978-1-119-45785-5 (ebk); ISBN 978-1-119-45788-6 (ebk)

Welcome! Nice to meet you. Im Mike Ganino, and I care about company culture. Its the only real way to create a sustainable business. Its the key to crafting a legacy worth celebrating. And its the answer to most of what ails modern business. Company culture has a positive impact on nearly every business metric from sales to innovation and from customer satisfaction to employee retention. Famed business guru, Peter Drucker, is often quoted saying Culture eats strategy for breakfast. Thats only the partial truth in my book. Culture eats whatever it wants and doesnt stop to politely ask for seconds. It permeates the way your team develops strategy. It defines the way you treat each other, your customers, and your community.

This book demystifies company culture and clearly lays out a practical road map that managers and leaders at any level can start using to enjoy some of the benefits of a great company culture. Whether your title says CEO, founder, manager, director, supervisor, leader, or VP, you have the power to start improving your culture.

This is about changing the face of work to create a positive, productive work experience for everybody. Its not about a specific type of culture. I wont be dictating how your culture should be, but I do want to help you create one thats effective, intentional, and sustainable. Theres some basic human psychology that can help you achieve those results, and Ill share that with you.

While I think most organizations could benefit from ideas in each chapter, you can jump around, read out of order, and focus on whats most important to you now. Check out the Table of Contents or the Index and pick a few areas that you think need some attention in your business. Ive given you simple, practical ideas in every chapter. The ideas dont need to be executed chronologically but can be for maximum impact. No matter where you jump in, you can start making changes today.

Culture at work is a big topic. Its about relationships, norms, and expectations. No book alone could ever completely change your culture or cover everything there is to consider about culture. What Ive done is given you inroads to start thinking about how key organizational areas impact culture so you can start to unravel and rebuild.

Heres the deal. Its my book, full of my ideas, and colored by my experiences. It brings together twentysomething years of professional experiences from restaurants, hotels, airlines, retail, tech companies, startups, Fortune 500s, and nonprofits. Its steeped in wisdom from the people Ive learned from, read about, and studied. But its also based on things Ive done, ideas Ive executed, and models Ive put in place whether in my own companies or those for which Ive consulted. Its full of fresh ideas that I share in keynotes and training workshops ideas that clients and audiences have put into practice to bring their teams together, change performance, and boost culture. There are going to be places where we disagree, where something else may work for you, and where youre unwilling to try something out. Thats okay. Culture is complex. Relationships are complex. And there isnt a one-size-fits-all model. Ive tried to give you room to test, analyze, and adapt these ideas for whats right for your team.

Since you picked up a book called Company Culture For Dummies, I feel pretty confident in making a few assumptions about you. Youre most likely someone who works inside of a company. Maybe your role is management or you may be in the human resources department. Perhaps youre the owner or an executive. How am I doing so far?

Perhaps lately, youve been noticing that your employees arent as engaged as youd like and can see thats impacting sales, innovation, and deliverables. Youve tried happy hours, ping pong tables, and nap pods (I know, right!?!?). None of it is working. Treating your employees like children who need to be constantly entertained isnt improving business results. Youve finally decided there must be more to company culture than weekly massages and movie tickets.

Dont worry, youve come to the right place to find clarity for your culture questions!

Throughout this book, you find small pictures in the margins. These