Putter - Own Your Culture: How to Define, Embed and Manage your Company Culture

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Own Your Culture Copyright 2020 Bretton Putter

Published by CCF Publishing

All rights reserved. Published in the United Kingdom. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, by any means (electronic, mechanical, photocopying, recording, or otherwise) without prior written permission of the publisher.

The right of Bretton Putter to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

First edition

ISBN: 978-1-5272-1673-0

For Monica, Yuna and Rafa

About the author

Bretton Putter is the founder and CEO of CultureGene, a company culture leadership platform, which enables leaders to build a strong, functional company culture. Prior to founding CultureGene Brett spent 16 years as the Managing Partner of a leading executive search firm based in London working with startups and high-growth companies in the UK, Europe and USA. Brett published his first book Culture Decks Decoded in 2018.

Thanks

Thanks to the leaders who offered up their time to share their experiences and knowledge to help make this book happen.

Tom Bogan, CEO, Adaptive Insights

Rikke Rosenlund, CEO, BorrowMyDoggy

Dame Stephanie Shirley, CEO, Freelance Programmers

Mark Organ, Chairman, Influitive

Bernhard Niesner, CEO, busuu

David Cummings, CEO, Pardot & Atlanta Ventures

Kyle Porter, CEO, SalesLoft

Christine Kaszubski, Chief People Officer, SalesLoft

Rob ODonovan, Chairman, CharlieHR

Alicia Navarro, CEO, Skimlinks

Kieran ONeill, CEO, Thread

Amanda Lannert, CEO, Jellyvision

Joel Montgomery, VP of Culture, CloudFactory

David Darmanin, CEO, Hotjar

Gerald Kullack, CEO, Lillydoo

Bronwen Loubser, CEO, Frames@53

Adam Posma, Chairman, ClubCollect

Stan McCleod, CEO, Headliner

Ohad Hecht, CEO, Emarsys

Robert Williams, CEO, PlumbGuarantee

Sanjay Singhal, CEO, Audiobooks

Paddy Moogan, cofounder, Aira

Colette Ballou, CEO, Ballou

Natasha Guerra, CEO, Runway East

Rick Perrault, CEO, Unbounce

Melanie Tantingco, VP People Operations, Periscope Data

Andreas Klinger, Head of Remote, AngelList

Maarten Roerink, former CEO, Guidion

Mihai Bocai, CEO, Evonomix

Melissa Andrada, COO, Learnerbly

Anneka Gupta, President, LiveRamp

Nicolas Dessaigne, former CEO, Algolia

Tushar Agarwal, CEO, HubbleHQ

Tom Watson, CTO, HubbleHQ

Tamara Littleton, CEO, The Social Element

Franz-Joseph Miller, CEO, time:matters

Travis Terrell, co-CEO, Soundstripe

Paul Archer, CEO, Duel

Neal Vance, CEO, NI

Nic Brisbourne, Managing Partner, Forward Partners

Becky Gooch & Graham Laming, Next Jump

Tarun Gidoomal & Kevin McCoy, Next Jump

Nick Black, President, CloudMade

Evgeny Shadchnev, CEO, Makers

Karen Holden, Managing Director, A City Law Firm

Daniel Reilly, CEO, Ruler Analytics

Antonio Cantalapiedra Asensio, CEO, Spain & Portugal, MyTaxi

David Jackson, Business Development Manager, Winnow

Frank Johnson, Director, Allied

Vishnu Teja, CEO, AssetVault

Adam Bird, CEO, Cronofy

Misha Gopaul, CEO, FATMAP

Thanks to Nic Brisbourne for writing the foreword to this book.

For me, writing a book is like walking through waste-high mud in waders, while wrestling a giant anaconda. I recommend these fabulous people who all played an essential role in getting my writing into a readable form. Thanks to Adam Martin, Brian Baker, Elloa Phoenix Barbour, Angela Panayotopulo, Cheryl Lenser and David Prendergast.

Extra, extra special thanks to my wife Monica without whom this book would never have been written.

Praise for Own Your Culture

Culture is priority #1. No one captures it better than Bretton Putter

David Cummings, Founder Atlanta Ventures

" Own Your Culture delivers a framework and sorely needed model for how you can build your own version of amazing. I found my head nodding with each page I turned yup, yes, yup, uh-huh, yes constantly. This should be required reading for every leader who aspires to achieve success today in their organization. You need to read Bretton Putter's book."

Steve Cadigan, former VP Talent LinkedIn, Founder Cadigan Talent Ventures

Brett does a beautiful job of providing tangible actions for leaders to bring to life the intangible nature of culture.

Padma Thiruvengadam, former Chief People Officer LEGO,

CHRO Takeda Pharmaceuticals

Own Your Culture will help you develop a strong culture and future-proof your business.

Paul Nixon, CEO LGTVestra US

The timing for this book could not be better. Every business leader who wants to develop and strengthen the glue that is their organizations culture should read this book.

Nora Rothrock, CEO US Tax and Financial

This book is powerful and so crucial, especially given all that is happening in the business world right now.

Romanie Thomas, CEO JuggleJobs

This book is packed with actionable ideas, tools, techniques, and real-life stories that will help you design and develop the culture you want for your business.

Simone Maini, COO Elliptic

Culture defines how a company hires, engages customers, builds product, partners with other companies, and ultimately treats all shareholders. Own Your Culture is the starting block to help you on the journey of crafting your company's culture.

Carlos Espinal, Partner SeedCamp

Own Your Culture is the first book that truly demystifies how startups and high-growth companies develop such powerful company cultures.

Ed Spiegel, CEO Peer Medical

There is no longer any excuse. Everyone can build a great company culture using the tools and techniques in this book.

Ivailo Jordanov, Partner 7% Ventures

Own Your Culture will help you build a culture to inspire your people and enable them to do their best work.

Bronwen Loubser, CEO Frames@53

Read this book if you would like to build, improve, or simply learn about the importance of company culture.

Yury Tereshchenko, Director Evori

Contents

Foreword

It is widely recognized that developing and managing culture is a core competence for successful businesses. Thats why Im a big fan of this book and have a deep interest in company culture and the work that Brett is doing.

I believe that we are on the cusp of a new era. An era in which businesses acting in their own self-interest deliver society from what many now describe as The Meaning Crisis. Whether we enter that era is up to us. To seize the opportunity will be challenging, but if we are successful, the reward will be substantial.

The Meaning Crisis is a term coined by John Vervaeke, a Professor of Psychology and Philosophy at Toronto University, to explain that many of societys problems stem from the fact that over the last thousand years or so, meaning has been slowly stripped from our lives. We feel less connected to our families and institutions, which is the root cause of a range of ills, from the mental health crisis to widespread dissatisfaction at work and with our political leaders. Most of all, we can see the meaning crisis in the results of survey after survey, which show that despite the fact we are wealthier, healthier and safer than ever before, we are no happier. We also know that when people report feeling meaning in their lives there is a strong correlation with feelings of happiness.

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