• Complain

Banfield - Design leadership: how top design leaders build and grow successful organizations

Here you can read online Banfield - Design leadership: how top design leaders build and grow successful organizations full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: Beijing, year: 2016;2015, publisher: OReilly Media, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Banfield Design leadership: how top design leaders build and grow successful organizations
  • Book:
    Design leadership: how top design leaders build and grow successful organizations
  • Author:
  • Publisher:
    OReilly Media
  • Genre:
  • Year:
    2016;2015
  • City:
    Beijing
  • Rating:
    5 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 100
    • 1
    • 2
    • 3
    • 4
    • 5

Design leadership: how top design leaders build and grow successful organizations: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Design leadership: how top design leaders build and grow successful organizations" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

So how do good design leaders manage? We often assume they have all the answers, but in this rapidly evolving industry theyre forced to find their way like the rest of us. If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

Banfield: author's other books


Who wrote Design leadership: how top design leaders build and grow successful organizations? Find out the surname, the name of the author of the book and a list of all author's works by series.

Design leadership: how top design leaders build and grow successful organizations — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Design leadership: how top design leaders build and grow successful organizations" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Praise for Design Leadership

Design is quickly becoming a sustainable competitive advantage, and Design Leadership a sorely sought after skill. This book is a great distillation of the experiences of some of the top digital design leaders around the world and is required reading whether youre already one of those leaders or you simply aspire to be.

Martin Eriksson, Cofounder, Curator and Editor of Mind the Product

An alternate title for this great book could easily be Expert Advice for Design Managers on How to Become a Design Leader...and Bring Your Company Along with You.

Tom Hughes, Cofounder of Idealab

If youre running a creative team, ignore this book at your peril.

Andrew Wilkinson, Founder of MetaLab

This book is a must-read for designers looking to take their leadership skills to the next level. It is not a how-to book, but something more rare: a powerful collection of advice from experienced design leaders. Richard Banfields interviews, combined with his personal experience in the field, provide a wealth of both information and inspiration.

Andy Pratt, Executive Creative Director of Favorite Medium; Coauthor of Interactive Design: An Introduction to the Theory and Application of User-centered Design

The examples and interviews from other design leaders are invaluable. As I read this book, I found myself constantly nodding my head in agreement and making notes of ways in which I could improve my own leadership skills. Every design agency owner needs to read this book and put its principles into practice.

Tom Greever, UX Director at Bitovi; Author of Articulating Design Decisions

Design Leadership

by Richard Banfield

Copyright 2016 Richard Banfield. All rights reserved.

Printed in the United States of America.

Published by OReilly Media, Inc. , 1005 Gravenstein Highway North, Sebastopol, CA 95472.

OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://safaribooksonline.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com .

  • Editor: Angela Rufino
  • Acquisitions Editor: Nick Lombardi
  • Production Editor: Shiny Kalapurakkel
  • Copyeditor: Gillian McGarvey
  • Proofreader: Christina Edwards
  • Indexer: Ellen Troutman
  • Interior Designer: David Futato
  • Cover Designer: Karen Montgomery
  • Illustrator: Rebecca Demarest
  • December 2015: First Edition
Revision History for the First Edition
  • 2015-12-03: First Release

See http://oreilly.com/catalog/errata.csp?isbn=9781491929209 for release details.

While the publisher and the author have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the author disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.

978-1-491-92920-9

[LSI]

Preface
Why I Wrote This Book and for Whom

Somehow weve convinced our leaders that they need to have all the answers. Weve elevated company leadership to an almost mythological state of knowing everything and never making mistakes. The reality is that all leaders, including product and website design leaders, are just as confused as everyone else. They make mistakes. They screw up. They make things up along the way. They forget lessons and lose direction. In surveys for this book, almost 50% of design leaders said they are merely reasonable leaders and still have tons to learn, and only 13% consider themselves to be very good leaders. Considering that these are the people in charge of the top design companies in North America, its confirmation that even the smartest and most experienced leaders struggle with the challenges of leadership.

This book was written partly out of personal frustration and partly because theres a lot of misunderstanding about what design leadership means. Leading a successful digital design organization is confusing and challenging. Theres no definitive manual or guidebook. The unhealthy perception that leaders have all the answers makes leaders less likely to ask for help. Thats a perception that can only lead to disappointment for both the leaders and those who look to them for direction. Design leaders need better guidance and insight. This book aims to provide some of that knowledge.

Im one of those confused design leaders. Ive been an entrepreneur in the tech and digital design space for most of my adult life. Thats about 20 years, in case youre wondering. In that time, Ive learned the hard way that nobody has all the answers. Ive also learned that as a leader, you can either find the answers through trial and error or you can go directly to the source. I prefer going to the source. If you want to know how to be a great design leader, go directly to the best design leaders. When I started my own design firm, Fresh Tilled Soil, 10 years ago, there were lots of questions. Questions with no obvious answers. For a while I believed I was supposed to learn the answers the hard way, through trial and error. Over time I learned that this was inefficient and expensive. I endeavored to read about how other leaders had solved these problems but the published answers seemed a little too generic. The real breakthroughs came when I had the opportunity to talk directly to other design leaders who were more experienced and smarter than me. These conversations inspired me to create a successful strategy for myself, which allowed me to grow a multimillion-dollar design company from the ground up with no debt and outside investors. These conversations were so helpful that I made a regular habit of calling design leaders that were way ahead of me on their personal and business journeys and asking for their advice.

I noticed that I wasnt the only one who was asking questions. These topics came up frequently during conferences, industry meetings, and casual conversations. It started to make sense to capture these conversations and gather all these perspectives and answers into a book. I imagined that what was useful to me could also be useful to other design leaders. So, to that end, this book was born.

This book is both for established design leaders and for those on the path to leadership. The book will also be useful to people who work for design leaders and want to understand them better. Ultimately, the book is for anyone who leads a design team, owns an emerging design company, or works closely with design leaders. Whether youre starting out or are decades deep into your adventure, this book will guide you through topics like hiring the best talent, building a strong culture, finding personal balance, growing your leadership skills, designing the optimal workspace, and creating healthy sales pipelines.

We interviewed leaders from emerging and established companies. In the cases where the design firm was independently owned and run by the design leader, we focused on companies in the 5 to 100 employees range. There were some exceptions, but our goal was to talk to leaders dealing with typical growing pains. Although we did speak to leaders from larger corporations like ESPN and Fidelity Investments, we gave most of our attention to small- and mid-sized design teams. About 60% of the companies interviewed had between 5 and 15 employees, while almost 40% of the companies had 20 or more employees. Several had upwards of 75 team members. The cultural differences between these companies is enormous and it would be hard to quantify those differences. Instead weve captured the individual stories, universal insights, and strategic approaches to making design groups more productive, creative, and focused.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Design leadership: how top design leaders build and grow successful organizations»

Look at similar books to Design leadership: how top design leaders build and grow successful organizations. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Design leadership: how top design leaders build and grow successful organizations»

Discussion, reviews of the book Design leadership: how top design leaders build and grow successful organizations and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.