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Amanda Hackwith - Web Design Confidential: The whole truth on the state of web design

Here you can read online Amanda Hackwith - Web Design Confidential: The whole truth on the state of web design full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2012, publisher: Rockable Press, genre: Computer. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

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Web Design Confidential: The whole truth on the state of web design: summary, description and annotation

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Drawing on survey statistics from over 5,400 web designers from around the world, and the insights and experiences of several design veterans, Amanda Hackwith unlocks the door and sheds light on the web design industry in Web Design Confidential. Have you ever wondered if your hourly rate is too low or too high? Are you torn between freelance design work and full-time employment? Are you missing an essential design skill without even knowing it? Whether youre looking for the latest web design practices, words of wisdom from design veterans, or just a better understanding of your profession, Amanda Hackwith and 5400 of your colleagues have the answers to your questions and youll find what you need in Web Design Confidential.

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Expert Interviews

During the course of this book, I had the chance to talk to several seasoned experts in the web design field. They're a busy bunchnotable editors, award-winning designers, top-selling ThemeForest authorswho kindly took the time to share some thoughts about the field. I want to thank them all for their time and contributions that made this book all the better for you, our reader. Since this is a web design book, you can check out their websites below and say "hi."

Christian Budschedl
Designer, Kreisi on ThemeForest

Christian is a 30-year-old Vienna-based web designer WordPress developer who - photo 1

Christian is a 30-year-old Vienna-based web designer & WordPress developer who loves clean and minimal design. He is best known as "Kriesi" within the WordPress community, because of his minimal Theme design, and he's one of the most successful authors across all Envato Marketplaces.

Rodney Blackney
Designer, Envato

Rod Blackney has been a Graphic Designer for more than 10 years and he - photo 2

Rod Blackney has been a Graphic Designer for more than 10 years and he currently works at Envato. In his spare time he enjoys playing video games, going to as many concerts as possible and spending time with his son.

Vitaly Friedman
Editor, Smashing Magazine

Vitaly Friedman loves beautiful content and doesnt like to give in easily - photo 3

Vitaly Friedman loves beautiful content and doesn't like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine, an online magazine dedicated to designers and developers.

Sarah Parmenter
Owner, You Know Who Design

Sarah is owner of You Know Who a small design studio based in Southend-on-Sea - photo 4

Sarah is owner of You Know Who, a small design studio based in Southend-on-Sea specializing in User Interface Design of Websites, iPhone, and iPad applications.

Veerle Pieters
Designer, Duoh!

Veerle is a Belgian graphic web designer author of Veerles blog and founder - photo 5

Veerle is a Belgian graphic & web designer, author of Veerle's blog and founder of Duoh! Design agency.

Ian Yates
Editor, WebDesignTuts+

Yorkshire-born web designer and illustrator lover of all things outdoors - photo 6

Yorkshire-born web designer and illustrator, lover of all things outdoors (including rain, weirdly enough) and life-long David Attenborough fan, Ian currently lives in southwest France with his wife and two daughters. Ian is also the editor for WebDesignTuts+.

Curt Ziegler
Designer, Cudazi on ThemeForest

Curt Ziegler also known as Cudazi is a web designer specializing in WordPress - photo 7

Curt Ziegler, also known as Cudazi is a web designer specializing in WordPress theme development. With a B.S. degree in Graphic Communications, he has been designing and building sites since 2000. Curt is also a top selling theme author on ThemeForest.

Who's Designing Websites Anyway?

Just like the web itself, the face of web design is a tough portrait to paint. At various times in the history of the web, design has been dominated by, in no particular order, the utilitarian coder, the trendy artist, the motion graphics guru, and more. We're always redefining what it means to be a web designer and who is qualified to do the job.

We'll go further into qualifications and skillsets in a later chapter, but I think it's important to start with a baseline and look at the most fundamental demographics from the 2011 Web Design survey. The survey was hosted by WebDesignTuts+ in November 2011, and it received over 5,400 responses from working web designers worldwide. In this chapter, we'll take a closer look at:

  • Professional statistics from the 2011 job market
  • Income and what influences it
  • The spread and impact of age and gender in web design
How We Work: Titles, Income, Perks
Do you consider yourself a full-time web designer?

It was a rough split between full-time and part-time web designers who - photo 8

It was a rough split between full-time and part-time web designers who responded to our poll, with slightly more part-timers. Web design is a field frequently dominated by part-time, contract, and freelance workers. It's not just designersmany web-oriented industries are evolving the same way. This gives professionals a lot of flexibility in their work environment, but it also can be a challenge for professional designers looking for traditional employment.

Not as big of a shift as you might have expected There was just slightly more - photo 9

Not as big of a shift as you might have expected. There was just slightly more than a $10,000 difference between full-time and part-time designers. Keep in mind that benefits, insurance, and other compensation are not included in that reported income. Nonetheless, you'd think full-time employment would be worth a lot more than $10,000!

Looking closer at the data, we can see that the average full-time salary was skewed downward by a large amount of low paying full-time jobs. Frequently, those who reported low pay in full-time positions also indicated that they were students, they had not completed a college degree, or that web design was only a small portion of their typical work duties.

One of the early decisions you'll have to make as a web designer is whether to pursue full-time work as an employee, work as an independent freelancer, or arrange a combination of the two. There are benefits to all three arrangements, and it can help to take a look at the numbers. We asked our respondents what their current work situation was:

What's your work situation?

Over a third of surveyed web designers were freelance or self-employed - photo 10

Over a third of surveyed web designers were freelance or self-employed professionals. That number expands to nearly half once you add respondents who were creating websites on the side. Roughly another third work in web design under an employer. We asked employee web designers what they thought of their employer and work situation to see how it compared to the freedom of freelancing:

How satisfied are you at your current employer?

Over half 59 reported satisfaction while 26 reported varying levels of - photo 11

Over half (59%) reported satisfaction, while 26% reported varying levels of dissatisfaction with their employer. This is lower satisfaction overall than that of their freelancing counterparts. However, we also asked about other benefits and support employers offered.

Benefits: Does your employer offer?

Its no surprise to anyone that employed designers had significantly greater - photo 12

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