Baroncini-Moe - Business in blue jeans: how to have a successful business on your own terms, in your own style

This is the best little how-to book for starting and running a small business Ive come across. Dont even think about going into business without it. And if you are already in business, this book is a must-read.

LARRY WINGET
Television personality and five-time bestselling author, including
the #1 bestseller: Shut Up, Stop Whining and Get A Life

Everything you need to start your own business is here! Susan delivers much more than the usual how-to stuff, instead guiding you to first build the mindset to achieve your dreams. How I wish I had Business in Blue Jeans when I started my own business ten years ago!

DAVID MEERMAN SCOTT
Bestselling author of The New Rules of Marketing and PR,
now in over 25 languages from Bulgarian to Vietnamese

Business in Blue Jeans is a strong book of advice for people seeking to find their own way to do business. Its filled with bravery and a lot of opportunities to bring yourself up to a new level. Susan Baroncini-Moe has your homework right here. Get on it.

CHRIS BROGAN
CEO and President of Human Business Works,
Co-author of The Impact Equation

Susan shows you how to have a business and a life; what an amazingly refreshing concept.

JOHN JANTSCH
Author of Duct Tape Marketing and
The Commitment Engine

Business in Blue Jeans is a rich framework that will help you create and grow a successful business on your terms. A wonderful combination of actionable advice and insights, it will change how you think and how you approach business.

JOHN MICHAEL MORGAN
Author of Brand Against the Machine

In Business in Blue Jeans, Susan delivers an entire college education on entrepreneurship. Youll have homework, but you wont have to sit through classes and boring lectures.

BRIAN HALLIGAN HUBSPOT CEO

Some people think that if you want to create a business around your life, it is because youre lazy and want to get rich quick. What the masters know is that creating a business around your life actually takes a lot of hard work and dedication.

Business in Blue Jeans helps you define this path and creates a roadmap for the journey. Sure, you get to wear blue jeans, but youre going to get them all worn in by putting your passion into a business that matters. Business in Blue Jeans is both a practical and powerful read for those looking to create the life they were meant to lead.

MITCH JOEL
President of Twist Image
Author, Blogger, Podcaster, Six Pixels of Separation

Business in Blue Jeans is real, relevant, and revolutionary. Real, because Susan has an amazing ability to get right to the core of the matter; relevant, because its full of real-world examples and practical tips that are immediately applicable to any business; and revolutionary, because I guarantee it will permanently change your approach to running and growing a successful business.

BEN COPE
Internet Genius and Web Developer

New and existing businessesyou need this book. A thorough, complete how-to guide, this should serve as the textbook for branding. Perfectly penned; Baroncini-Moe aced this.

CHRIS REIMER
Author of the upcoming book, The Impossible Contract

Susan Baroncini-Moe was made to write this book. She was made to help others to take their business to new levels, but do that in a way thats true to themselves.

There are way too many people who spend their lives building businesses that arent true to who they are. So they wind up having a business midlife crisis because as their business grows, they like it less and less.

Susan will help you to build a business around your own strengths, talents, and passions, so as it grows youll love it more and more. In fact, Susan Baroncini-Moe will help you to grow a business that will fit like your favorite pair of blue jeans.

MITCH MATTHEWS
Co-founder, The BIG Dream Gathering mitchmatthews.com

I thought I knew the basics of being a small business owner and I needed some advanced tactics to grow my business. Wow! I thought wrong! Susan Baroncini-Moes Business in Blue Jeans takes the basics of small business and takes them to a whole new level, with insights to take my business to a whole new level. Jam-packed with proven usable insights, this book will fast become a staple of small business owners everywhere!

PHIL GERBYSHAK
Chief Connections Officer, Milwaukee Social Media
Author of 4 books and more than 2,500 articles
focused on small business tips and tricks

Having worked with Susan, I can tell you that Business in Blue Jeans is just like sitting down in person with Susan and her wealth of knowledge. Her words will encourage you, teach you, lead you, and even make you laugh out loud. I felt bigger and bolder and ready to tackle my business with new zeal by the time I was only a few pages in. Whether youre thinking about starting a business or are already well down the path of CEO-dom, you will benefit from reading and applying the lessons in this book.

STEPHANIE HINDERER
CEO, Red Letter Paper Company

Business in Blue Jeans is a great book both for newbies and those who are established. Susan delivers no-nonsense advice and humor in a very conversational tone like shes talking to a friend.

MIKE STENGER Social Media Specialist

With expert guidance from Susan Baroncini-Moe and her thought-provoking exercises, I moved through a lot of brain junk like self-doubt, fear of failure, and self judgment. I was able to finally begin paying attention to my own voice and discover my true ideas about the kind of career and lifestyle I want.

Best of all, with Susans help, Im on a path to create a viable business doing what I love, and Ive never been more excited about my future! If youve ever wanted to do more, be more, or create more, Business in Blue Jeans will help you do it.

BRANDE PLOTNICK
Tomato Envy

As a business owner and coach, I have watched entrepreneurs trip over the fallacy of complexity. The more complex something is, the more value we believe it must hold. We wrongly assign value to something relative to its complexity when it is the simplest principlesin business and in lifethat are always the most valuable.

In this book, Susan has removed the complexity and mythology from entrepreneurship and laid out a series of sound and practical principles and exercises to lead you through the creation or reinvention of your company.

But be forewarned! Just because the principles and exercises contained in this book are simple, by no means are they easy. Entrepreneurship is like giving birth and going to war at the same time. You will labor intensely as you take your idea from concept to reality and then you will wage a daily battle against yourself, your competitors, and the economy at large just to keep your dream alive.

We all need people to fight alongside of us, encourage us, and guide us through the many business battles we will face. Through this book, Susan can do just that. She has labored and fought to bring you these business truths. The result is a book that, should you submit to it, will act as a guide to you as you create a business that fits your wants, needs, and desiresjust like your favorite pair of blue jeans.

Summon the courage to dive into this book with all you have and, above all, execute on the ideas laid out.

TRAVIS ROBERTSON
CEO, The Dont Settle Group travisrobertson.com

Now and then you discover a book that has you smiling before you are a full chapter in, and then you realize that you have mentally added it to your client holiday gift-giving list because they must have a copy. This engaging and inspiring book delivers a potent message about life and business and business and life that will have you raring to craft the best entrepreneurial life that you can possibly envision.