Jason Barron - The Visual MBA

1. CHAPTER ONE :
   Leadership
2. CHAPTER TWO :
   Corporate Financial Reporting
3. CHAPTER THREE :
   Entrepreneurial Management
4. CHAPTER FOUR :
   Managerial Accounting
5. CHAPTER FIVE :
   Business Finance
6. CHAPTER SIX :
   Marketing
7. CHAPTER SEVEN :
   Operations Management
8. CHAPTER EIGHT :
   Strategic Human Resource Management
9. CHAPTER NINE :
   Business Negotiations
10. CHAPTER TEN :
    Strategy
11. CHAPTER ELEVEN :
    Business Ethics
12. CHAPTER TWELVE :
    Entrepreneurial Finance
13. CHAPTER THIRTEEN :
    Judgment and Decision Making
14. CHAPTER FOURTEEN :
    The General Managers Role
15. CHAPTER FIFTEEN :
    Strategic Thinking
16. CHAPTER SIXTEEN :
    Creativity and Innovation
17. CHAPTER SEVENTEEN :
    Startup Marketing Essentials
18. CHAPTER EIGHTEEN :
    Performance and Incentives
19. CHAPTER NINETEEN :
    Global Management
20. CHAPTER TWENTY :
    Putting It All Together

Leadership is more than management. Its about inspiring change and improving results through who you are and how you motivate others.

Creating the future vision and positioning the company for ongoing success

Building organizational systems to deliver results based on the strategy

Motivating, engaging, and communicating with employees

Grooming employees for future leadership

Acting with integrity, exercising social and emotional intelligence, making bold decisions, and engendering trust

When people see you, what do they think/feel about you? Thats your brand.

1) Nail down the results you want to achieve over the next 12 months

Make sure to consider the interests of your customers, investors, employees, and the organization as a whole.

2) Decide what you want to be known for

Looking at your results, how do you want to be perceived? Pick six descriptors that you want to be known for. Example: Humble, Optimistic, Dedicated, etc.

3) Combine to define

Combine your six descriptors into three two-word phrases. Example: Humbly Optimistic, Selflessly Dedicated, etc.

4) Create your leadership brand statement & test it

I want to be known for being (three phrases) so that I can deliver _____. Then ask, Does this best represent me? Does it create value for my stakeholders? Are there any risks?

5) Make it real

Share your brand with others and ask if they feel it aligns with how you truly behave. Make adjustments. Most importantly, your brand is a promise so make it real and DELIVER.

Pre-Adjust your ATTITUDE

Adjust your POSTURE

SMILE

Make EYE CONTACT

Raise your EYEBROWS

Shake HANDS

LEAN IN

Move your employees from being disengaged to engaged with autonomy, mastery, and purpose. Give them the freedom to be creative, to be good at what they do, and to have a purpose behind their work.

If you want to be happy in your job you need to hit the sweet spot. You need a balance of competence (really good at something), passion (need I say more?), and opportunity (there is a market need).

Although it is hard to change people, nothing changes people faster than changing their environment. Their environment then shapes the culture.

Look around. What is the smell of the place they work? Is it stuffy? Compliance driven? Is it quiet? Are there cubicles that block them from others? Does it feel dead? That is your culture. Change that and people change along with your culture.

Some stress is helpful to increase performance but there comes a point where performance drops. Make sure to take breaks, exercise, and relax to maintain performance.

CONTEXT includes the reward system, goals, culture, tone, and environment that the team will be working in.

COMPOSITION includes who is on the team and their skills and personalities to get the job done. This is where hiring the right people who mesh with the team is critical.