| Library of Congress Cataloging-in-Publication Data |
Seeking customers / edited, with an introduction by Benson P. Shapiro and
John J. Sviokla.
p. cm. (The Harvard business review book series)
Includes bibliographical references and index.
ISBN 0-87584-332-8 (acid-free paper)
1. Selling. 2. Consumers' preferences. 3. Consumer satisfaction.
I. Shapiro, Benson P. II. Sviokla, J. J. III. Harvard business review. IV. Series.
HF36862.S434 1993
658.8'343dc20 92-36862
CIP |
| The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering contact Operations Department, Harvard Business School Publishing Corporation, Boston, MA 02163. Telephone: (617) 495-6192, 9 a.m. to 5 p.m. Eastern Time, Monday through Friday. Fax: (617) 495-6985, 24 hours a day. |
| 1976, 1978, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1988, 1989, 1990, 1992, 1993 by the President and Fellows of Harvard College. |
| Editor's Note: Some articles in this book may have been written before authors and editors began to take into consideration the role of women in management. We hope the archaic usage representing all managers as male does not detract from the usefulness of the collection. |
| All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder. |
| Printed in the United States of America |
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