Agle, B R, Donaldson, T, Freeman, R E, Jensen, M C, Mitchell, R K and Wood, D J (2008) Dialogue: Toward superior stakeholder theory, Business Ethics Quarterly , (2), pp 15390
Aksoy, L (2013) How do you measure what you cant define? The current state of loyalty measurement and management, Journal of Service Management , (4), pp 35681
AMA (2013) www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx [accessed 15 June 2014]
Anderson, C (2008) The Long Tail: Why the future of business is selling less of more , Hyperion, New York
Baines, P, Fill, C and Page, K (2008) Marketing , Oxford University Press, Oxford
Bernoff, J and Li, C (2011) Groundswell, Expanded and Revised Edition: Winning in a world transformed by social technologies , Harvard Business School Press, Boston
Berry, L (1983) Relationship marketing, in Emerging Perspectives on Services Marketing , eds Berry, L, Shostack, G L and Upah, G D (2014), American Marketing Association, Chicago
Bird, J Big data: Treasure hides in everyday details, Financial Times [Online] www.ft.com/cms/s/0/192616de-d29c-11e2-88ed-00144feab7de.html#axzz38lYtSUCr [accessed 12 July 2014]
Blackbeak (2008) Measuring online engagement re-visited and introducing the REAN model [Online] http://blackbeak.com/measuring-online-engagement-re-visited-and-introducing-the-rean-model/ [accessed 3 April 2014]
Blowfield, M (2004) Ethical supply chains in the cocoa, coffee and tea industries [Online] www.greenleaf-publishing.com/pdfs/gmi43blo.pdf [accessed 1 December 2005]
Booker, C (2005) The Seven Basic Plots: Why we tell stories , Continuum, London
Bowen, H R (1953) Social Responsibilities of the Businessman , Harper, New York
Bruntland Commission (1987) as cited in World Commission on Environment and Developments Our Common Future , OUP, Oxford
Cass Business School (2011) Roads to Ruin, the analysis; a study of major risk events: their origins, impact and implications [Online] www.reputability.co.uk/files/press/Roads_to_Ruin_The_Analysis.pdf [accessed July 2014]
Centre for Retail Research (2014) Online Retailing: Britain, Europe and the US 2014 [Online] www.retailresearch.org/onlineretailing.php [accessed 3 August 2014]
Chaffey (2010) [Online] www.davechaffey.com/ [accessed 10 October 2010]
Chaffey, D (2013) Introducing RACE: a practical framework to improve your digital marketing, Smart Insights [Online] www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ [accessed 20 July 2014]
Chaffey, D and Ellis-Chadwick, F (2012) Digital Marketing: Strategy , implementation and practice, 5th edn, Pearson Education, Harlow
Chahal, M (2014) The top storytelling brands, Marketing Week [Online] www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article [accessed 28 July 2014]
Christopher, M, Payne, A and Ballantyne, D (1991) Relationship Marketing: Bringing quality customer service and marketing together , Butterworth Heinemann, Oxford
CIM (2014) Chartered Institute of Marketing website, www.cim.co.uk/Home.aspx [accessed 21 July 2014]
Cokins, G (2012) Why do large, once successful companies fail? The Institute for Operations Research and the Management Sciences [Online] www.analytics-magazine.org/may-june-2012/577-corporate-decision-making-why-do-large-once-successful-companies-fail [accessed July 2014]
Constantineau, N (2013) 3D printing offers many possibilities, but marketers should focus on people rather than technology, The Drum [Online] www.thedrum.com/opinion/2013/08/07/3d-printing-offers-many-possibilities-marketers-should-focus-people-rather [accessed 1 August 2014]
Delo, C (2014) Virtual reality: Advertisings next big thing? Adage [Online] http://adage.com/article/digital/virtual-reality-advertising-s-big-thing/294328/ [accessed 1 August 2014]
Demers, J (2014) 2014 Is The Year Of Digital Marketing Analytics: What it means for your company, Forbes [Online] www.forbes.com/sites/jaysondemers/2014/02/10/2014-is-the-year-of-digital-marketing-analytics-what-it-means-for-your-company/ [accessed 20 July 2014]
Denash (2014 as cited in Chahal, 2014) The top storytelling brands, Marketing Week [Online] http://www.marketingweek.com/2014/07/09/the-top-storytelling-brands/ [accessed 28 July 2014]
De Pelsmacker, P, Geuens, M and Van Den Bergh, J (2013) Marketing Communications: A European perspective , 5th edn, Pearson Education, Harlow
Dick, A S and Basu, K (1994) Consumer loyalty: towards an integrated conceptual approach, Journal of the Academy of Marketing Science , (2), pp 99113
Digital Hub (2014) Double screening 80% now regularly tweet, text or browse whilst watching TV [Online] http://digitalhub.72point.com/2013/11/double-screening/
Doyle, P and Stern, P (2006) Marketing Management and Strategy , 4th edn, FT Prentice Hall
Econsultancy.com (2014) article by Christopher Ratcliffe (1 December 2013) Further advice on YouTube strategy for brands [Online] https://econsultancy.com/blog/63933-further-advice-on-youtube-strategy-for-brands [accessed 21 July 2014]
EIAA (2008) article on shoppers [Online] http://www.opinion-watch.com/wp-content/uploads/2008/05/eiaa_achat-internet_2008.pdf [accessed 2 August 2014]
Elkington, J (2004) Enter the triple bottom line, as cited in A Henriques and J Richardson (eds) (2004) The Triple Bottom Line: Does it all add up? Earthscan, London, http://www.johnelkington.com/TBL-elkington-chapter.pdf [accessed 24 July 2014]
Emery, B (2012) Sustainable Marketing , Pearson Education, Harlow
Facebook newsroom (2014) [Online] http://newsroom.fb.com/company-info/
Fang, S-R, Chang, E, Ou, C-C and Chou, C-H (2013) Internal market orientation, market capabilities and learning orientation, European Journal of Marketing , (1/2), pp 17092
Ferber, S (2013) How the internet of things changes everything, Harvard Business Review Blog Network [Online] http://blogs.hbr.org/2013/05/how-the-internet-of-things-cha/ [accessed 2 August 2014]
Fernandez, J (2009) Brands go back to basics, Marketing Week , 25 February
Fill, C (2013) Marketing Communications: Brands , experiences and participation , 6th edn, Pearson Education, Harlow
Foresight Future Identities (2013) Final Project Report. The Government Office for Science, London
Freeman, R E (1984) Strategic Management: A stakeholder approach , Pitman, Boston
Freeman (2008) Ending the so-called Friedman-Freeman debate (Article following on from the Academy of Management 2007 Symposium)
Friedman, M (1970) The social responsibility of business is to increase its profits, New York Times Magazine , 13 September 1970
Fritz, W (1996) Market orientation and corporate success: findings from Germany, European Journal of Marketing , (8), pp 5974
Game (2013) Double screening 80% now regularly tweet, text or browse whilst watching TV [Online] http://digitalhub.72point.com/2013/11/double-screening/ [accessed 2 August 2014]
Gartner (2014) www.gartner.com/marketing/digital/ [accessed 1 July 2014]
Gittleson, K (2012) Can a company live for ever?, BBC News [Online] www.bbc.co.uk/news/business-16611040 [accessed July 2014]
Godin, S (2008) Tribes: We need you to lead us , Penguin, London
Google (2014) ZMOT Ways to Win Shoppers at the Zero Moment of Truth Handbook [Online] www.thinkwithgoogle.com/research-studies/2012-zmot-handbook.html [accessed 26 July 2014]
Gosnay, R M and Richardson, N (2008) Develop Your Marketing Skills , Kogan Page, London
Green, C (2014) Driving digital growth with the internet of things, Information Age [Online] www.information-age.com/technology/security/123458319/driving-digital-growth-internet-things [accessed 4 August 2014]
Guardian, The (2014) David Cameron mocked for paying for Facebook friends, The Guardian [Online] www.theguardian.com/media/2014/mar/10/david-cameron-facebook-friends-twitter-selfie
Next page