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Simplicity wins: how Germanys mid-sized industrial companies succeed
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This text provides a behind-the-scenes analysis of the success of Germanys mid-sized manufacturers. It examines 39 companies in the manufacturing sector, identifying simplicity as the source of their performance. Practical advice and insights of relevance to any industry are provided.
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Simplicity Wins : How Germany's Mid-sized Industrial Companies Succeed
author
:
Rommel, Gnter.
publisher
:
Harvard Business School Press
isbn10 | asin
:
0875845045
print isbn13
:
9780875845043
ebook isbn13
:
9780585091129
language
:
English
subject
Small business--Germany--Management, Management--Germany, Organizational effectiveness.
publication date
:
1995
lcc
:
HD62.7.E3913 1995eb
ddc
:
658.02/2/0943
subject
:
Small business--Germany--Management, Management--Germany, Organizational effectiveness.
Simplicity Wins
How Germany's Mid-Sized Industrial Companies Succeed
Gnter Rommel Jrgen Kluge Roll-Dieter Kempis Raimund Diederichs Felix Brck
McKinsey & Company, Inc.
HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS
Copyright 1995 by McKinsey & Company, Inc. This edition published by arrangement with Schffer-Poeschel Verlag, Stuttgart First published as Einfach berlegen: das Unternehmenskonzept, das die Schlanken schlank und die Schnellen schnell macht All rights reserved Printed in the United States of America 99 98 97 96 95 5 4 3
Library of Congress Cataloging-in-Publication Data
Einfach berlegen. English. Simplicity wins: how Germany's mid-sized industrial companies succeed / Gnter Rommel... [et al.]. p. cm. Includes index. ISBN 0-87584-504-5 1. Small businessGermanyManagement. 2. ManagementGermany. 3. Organizational effective nessGermany. I. Rommel, Gnter. II. Title. HD62.7.E3913 199594-34599 658.02'2'0943dc20CIP
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984.
Page v
Contents
Foreword
vii
Preface
ix
Acknowledgments
xiii
Introduction Excellent Performance and Simplicity
1
1 Product Range and Customer Structure Concentrating on Core Areas and Delivering Optimum Customer Value
3 Development Minimizing Risk with a Strong Upstream Focus and an Integrated Approach
79
4 Logistics Simplicity through Differentiation
115
5 Technology Simplification before Automation
134
6 Organization Transparency and Entrepreneurship
156
Page vi
7 From Concept to Program Putting Simplicity into Practice
183
Postscript A U.S. Comparison
192
Index
205
About the Authors
213
Page vii
Foreword
Brilliant ideas and solutions in any field often possess a blinding simplicity. Engineering and science are no exception, with their constant endeavors to arrive at simple solutions from complex, unwieldy constructsfor example, replacing complicated multistage syntheses with single-stage direct syntheses in the production of acrylic fiber. In economics, too, it was no coincidence that the simple exchange mechanism of money took the place of laborious bartering. And as a final example, pension insurance could perhaps be interpreted as a simplification of the principle of philoprogenitiveness as a means of providing for old age.
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