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Frederick F. Reichheld - The quest for loyalty: creating value through partnership

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This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.

Frederick F. Reichheld: author's other books


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title The Quest for Loyalty Creating Value Through Partnership Harvard - photo 1

title:The Quest for Loyalty : Creating Value Through Partnership Harvard Business Review Book Series
author:Reichheld, Frederick F.
publisher:Harvard Business School Press
isbn10 | asin:0875847455
print isbn13:9780875847450
ebook isbn13:9780585056487
language:English
subjectCustomer relations, Loyalty, Employee loyalty, Corporations--Investor relations.
publication date:1996
lcc:HF5415.5.Q47 1996eb
ddc:658.8/12
subject:Customer relations, Loyalty, Employee loyalty, Corporations--Investor relations.
Page i
The Quest for Loyalty
Page ii
The Harvard Business Review Book Series
Picture 2
Designing and Managing Your Career, Edited by Harry Levinson
Picture 3
Ethics in Practice: Managing the Moral Corporation, Edited with an Introduction by Kenneth R. Andrews
Picture 4
Managing Projects and Programs, With a Preface by Norman R. Augustine
Picture 5
Manage People, Not Personnel: Motivation and Performance Appraisal, With a Preface by Victor H. Vroom
Picture 6
Revolution in Real Time: Managing Information Technology in the 1990s, With a Preface by William G. McGowan
Picture 7
Strategy: Seeking and Securing Competitive Advantage, Edited with an Introduction by Cynthia A. Montgomery and Michael E. Porter
Picture 8
Leaders on Leadership: Interviews with Top Executives, Edited with a Preface by Warren Bennis
Picture 9
Seeking Customers, Edited with an Introduction by Benson P. Shapiro and John J. Sviokla
Picture 10
Keeping Customers, Edited with an Introduction by John J. Sviokla and Benson P. Shapiro
Picture 11
The Learning Imperative: Managing People for Continuous Innovation, Edited with an Introduction by Robert Howard
Picture 12
The Articulate Executive: Orchestrating Effective Communication, With a Preface by Fernando Bartolom
Picture 13
Differences That Work: Organizational Excellence through Diversity, Edited with an Introduction by Mary C. Gentile
Picture 14
Reach for the Top: Women and the Changing Facts of Work Life, Edited with an Introduction by Nancy A. Nichols
Picture 15
Global Strategies: Insights from the World's Leading Thinkers, With a Preface by Percy Barnevik
Picture 16
Command Performance: The Art of Delivering Quality Service, With a Preface by John E. Martin
Picture 17
Manufacturing Renaissance, Edited with an Introduction by Gary P. Pisano and Robert H. Hayes
Picture 18
The Product Development Challenge: Competing through Speed, Quality, and Creativity, Edited with an Introduction by Kim B. Clark and Steven C. Wheelwright
Picture 19
The Evolving Global Economy: Making Sense of the New World Order, Edited with a Preface by Kenichi Ohmae
Picture 20
Managerial Excellence: McKinsey Award Winners from the Harvard Business Review, 19801994, Foreword by Rajat Gupta, Preface by Nan Stone
Picture 21
Fast Forward: The Best Ideas on Managing Business Change, Edited with an Introduction and Epilogue by James Champy and Nitin Nohria
Picture 22
First Person: Tales of Management Courage and Tenacity, Edited with an Introduction by Thomas Teal
Picture 23
The Quest for Loyalty: Creating Value through Partnership, Edited with an Introduction by Frederick F. Reichheld, Foreword by Scott D. Cook
Page iii
The Quest for Loyalty
Creating Value through Partnership
Edited with an Introduction by
Frederick F. Reichheld
Foreword by
Scott D. Cook
A Harvard Business Review Book
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