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Jeremy Hope - Competing in the third wave: the ten key management issues of the information age

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So many gurus, so little time. In the third wave, innovative ideas and authoritative advice can come from anywhere and anyone at anytime - and many managers find themselves suffering from what the Tofflers called overchoice, an inevitable condition of the information age. What should managers really be doing these days? Jeremy and Tony Hope cut through the management fads, the media hype, and the data clutter to present the top ten issues facing managers of thirdwave organizations. Surveying and synthesizing both classic and cutting-edge management ideas, Competing in the Third Wave provides comprehensive guidelines and an integrated agenda for sparring with todays most agile, knowledge-driven, and techno-savvy firms. In the context of the new economy - and using real business stories from hundreds of companies all over the world - the authors discuss these critical success factors: strategy, customer value, knowledge management, business organization, market focus, management accounting, measurement and control, shareholder value, productivity and transformation. In the third wave, real players need best business practices more than ever. This book brings managers up to speed quickly so that they can apply their time-tested managerial tools to the all-new challenges of growth in the third wave.

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title Competing in the Third Wave The Ten Key Management Issues of the - photo 1

title:Competing in the Third Wave : The Ten Key Management Issues of the Information Age
author:Hope, Jeremy.; Hope, Tony
publisher:Harvard Business School Press
isbn10 | asin:0875848079
print isbn13:9780875848075
ebook isbn13:9780585307039
language:English
subjectIndustrial management--Communication systems, Information technology, Social history--1945- , Social change, Civilization, Modern--1950-
publication date:1997
lcc:HD30.335.H67 1997eb
ddc:303.48/33
subject:Industrial management--Communication systems, Information technology, Social history--1945- , Social change, Civilization, Modern--1950-
Page iii
Competing in the Third Wave
The Ten Key Management Issues of the Information Age
Jeremy Hope
Tony Hope
Page iv Some images in the original version of this book are not available - photo 2
Page iv
Some images in the original version of this book are not available for inclusion in the netLibrary eBook.
Copyright 1997 by the President and Fellows of Harvard College
All rights reserved
Printed in the United States of America
01 00 5 4

Library of Congress Cataloging-in-Publication Data
Hope, Jeremy
Competing in the third wave: the ten key management issues of the
information age / Jeremy Hope and Tony Hope
p. cm
Includes bibliographical references.
ISBN 0-87584-807-9 (alk. paper)
1. Industrial managementCommunication systems. 2. Information
technology. 3. Social history1945 4. Social change. 5. Civilization,
Modern1950 I. Hope, Tony, 1945.
II. Title.
HD30.335.H67 1997 97-5197
303.48'33dc21 CIP

The paper used in this publication meets the requirements of the American National Standard of Permanence for Printed Library Materials Z39.49-1984.
Page v
Contents
Picture 3
Preface
vii
Picture 4
The Challenge Managing in the Third Wave
1
Issue 1
Strategy: Pursue Renewal, Not Retrenchment
25
Issue 2
Customer Value: Match Competencies to Customers
47
Issue 3
Knowledge Management: Leverage Knowledge for Competitive Advantage
65
Issue 4
Business Organization: Organize around Networks and Processes
87
Issue 5
Market Focus: Find and Keep Strategic, Profitable, and Loyal Customers
109
Issue 6
Management Accounting: Manage the Business, Not the Numbers
129
Issue 7
Measurement and Control: Strike a New Balance between Control and Empowerment
149
Issue 8
Shareholder Value: Measure the New Source of Wealth CreationIntellectual Assets
169
Issue 9
Productivity: Encourage and Reward Value-Creating Work
191
Issue 10
Transformation: Adopt the Third Wave Model
215
Picture 5
Notes
227
Picture 6
Index
241
Picture 7
About the Authors
253

Page vii
Preface
We have written this book in response to those managers who need to see more clearly what it takes to compete effectively in the information age. We have chosen ten discussion topics ranging from strategy and business organization to management accounting and transformation. They can be read independently, but greater value lies in the whole. Our choice is inevitably selective but represents, in our view, the crucial issues that will make a difference to the third wave manager.
Our review of key management issues meant covering a broad range of current thinking in areas such as strategy, organizational structures, and human resources, where we do not profess to be experts. Here we have relied heavily on other management writers, past and present, including Levitt, Drucker, Hamel and Prahalad, Bartlett and Ghoshal, Simons, Pfeffer, and Reichheld. To all of these, and many others, we offer our sincere thanks. We hope we have added value to their ideas by providing a series of threads and insights that connect one managerial perspective with another, particularly as they are affected by information technology and the arrival of the knowledge-based organization.
Apart from the books and articles of those writers we have mentioned, our primary sources include other business books and journals (especially the Harvard Business Review
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