Hague - Funded: the entrepreneurs guide to raising your first round
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by Katherine Hague
Copyright 2017 Katherine Hague. All rights reserved.
Printed in the United States of America.
Published by OReilly Media, Inc. , 1005 Gravenstein Highway North, Sebastopol, CA 95472.
OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://safaribooksonline.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com .
- Editors: Susan Conant and Jeff Bleiel
- Production Editor: Kristen Brown
- Copyeditor: Rachel Monaghan
- Proofreader: Rachel Head
- Indexer: Angela Howard
- Interior Designer: David Futato
- Cover Designer: Edie Freedman
- Illustrator: Rebecca Demarest
- October 2016: First Edition
- 2016-09-19: First Release
See http://oreilly.com/catalog/errata.csp?isbn=9781491940266 for release details.
The OReilly logo is a registered trademark of OReilly Media, Inc. Funded, the cover image, and related trade dress are trademarks of OReilly Media, Inc.
While the publisher and the author have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the author disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.
978-1-491-94026-6
[LSI]
In this book, youll learn what it takes to successfully raise a round of funding for your company.
The venture capital (VC) world is often intimidating and can be hard to navigate, even for the most seasoned entrepreneurs. The good news is that it doesnt have to be. Entrepreneurs who run a successful fundraising process dont do it by accident. This book will prepare you to fundraise like the best. It will help you build a foundational knowledge of how the venture capital industry works, and walk you through each step of planning, executing, and optimizing a fundraise of your own. Funded is packed full of exercises, checklists, and templates that will guide you through the fundraising process, start to finish.
Reading this book before you step out onto the fundraising trail will save you time and prepare you to fundraise with confidence. The purpose of this book is to enhance your prospects for achieving and exceeding your fundraising goals.
Funded acts as a road map for all entrepreneurs in their quest to secure seed capital. This book is meant to be a handbook for the road warriorsthe founders who will be knocking on doors to raise capital to grow their businesses.
Funded has lessons for entrepreneurs of all levels of experience. Veteran entrepreneurs will refresh their knowledge while honing their fundraising strategies. Entrepreneurs inexperienced in fundraising will learn what it takes to raise a round of capital from the ground up.
While Funded is written first and foremost for entrepreneurs raising their first round of capital, many of its lessons are timeless startup principles. Entrepreneurs raising later rounds of capital, entrepreneurs who arent sure how to finance their businesses, early-stage employees, and investors will all benefit from the information provided in this book.
Youre in the right place if you are:
A startup founder
A small business owner considering equity financing
A C-level employee at an early-stage company
An aspiring entrepreneur
An early-stage investor
Anyone else who wants an authoritative overview of the startup fundraising process
By reading this book youll:
Gain an understanding of core venture capital concepts and standards
Learn to develop and hone an investor pitch
Come away with a plan to hit the fundraising trail for your company
Develop the confidence to negotiate key terms in a funding deal
Understand best practices in fundraising today
Funded has been divided into four sections, covering everything you need to know as you set out to raise your first round:
The first section builds a foundational knowledge of core topics relating to venture capital. It will help you understand when and why to raise money from investors, discuss the alternatives to venture capital, and introduce you to the core principles of ownership and valuation .The second section will prepare you for the fundraising trail. Well discuss what investors will be looking for from your company and what youll need to develop before you make your first pitch. From pitch decks to financial projections and what to expect during the due diligence process, we cover it all here.The third section is all about execution. Well go through each step of the fundraising process, from structuring your fundraising to finding investors to getting money in the bank. When to raise capital, how much to raise, how to structure your deal, and what it takes to close the deal: we go through it all here.The fourth and final section of Funded is our Top Tens. Here we go through the top 10 mistakes founders make when raising their first round and dive into equity crowdfunding strategies and fundraising hacks.In addition to the interactive exercises and checklists included throughout the book, weve developed a companion website packed with more resources to help you succeed. Visit TheEntrepreneursGuide.com to download templates, check out additional content, and access support from the Funded community.
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