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Nathan Rose - Equity Crowdfunding: The Complete Guide for Startups and Growing Companies

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Nathan Rose Equity Crowdfunding: The Complete Guide for Startups and Growing Companies
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Equity Crowdfunding: The Complete Guide for Startups and Growing Companies: summary, description and annotation

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Raise Money & Gain Exposure At The Same Time!Tired of fruitless pitch meetings with investors and the limitations of trying to grow a business through bootstrapping?Equity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.Gaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!A New Hybrid of Venture Capital & Kickstarter.Equity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.The entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger crowd.And unlike the rewards crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!This Book Will Show You How.Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.The author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.In this step-by-step guide, you will learn: - The forces in fintech which have brought equity crowdfunding to where it is today- A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.- The biggest mistakes that can kill an offer before it has even begun- How to build critical momentum - one company raised 1 million in 96 seconds!- How to construct a marketing plan to get people literally counting down to your launch- How to salvage an offer which is stuck, and re-ignite the momentum- What past campaigns wished they had known before they had started- The incredible impact equity crowdfunding can have on your business and profileThe Worlds Most Comprehensive ResourceThe very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.Featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.The only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.Buy this book to learn everything about equity crowdfunding... from the ground up.

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Contents

Free Training Video How To Raise 6 - 7 Figures For Your Company Without - photo 1

Free Training Video

How To Raise 6 - 7 Figures For Your Company, Without Banks Or Venture Capital

Before you dive into this book, I want to let you know about something to help you take action immediately .

It is a FREE video training course, to help bring you up to speed.

You will learn:

  • Whether equity crowdfunding is the best option for you
  • How to find the best platforms to approach
  • Secrets of building a highly-engaged crowd
  • Best practices in copywriting & conversion
  • How to launch with irresistible momentum

You can find it at:

www.startupfundingsecrets.io/equity

It is laser-focused on teaching you the actionable fundamentals of equity crowdfunding, as quickly as possible .

You will get more benefit from this book if you watch the training video first .

Books By Nathan Rose

Equity Crowdfunding 2016 Equity crowdfunding is a fresh new alternative to - photo 2

Equity Crowdfunding (2016):

Equity crowdfunding is a fresh new alternative to venture capital. Startups and growing companies can raise millions of dollars through offering shares to members of the public, while gaining huge publicity at the same time. Equity Crowdfunding shows how to use this exciting new fundraising method, featuring contributions and case studies from around the globe.

Chess Opening Names (2017):

Players everywhere know the names of the chess openings, but far fewer know the incredible back stories behind them. Why is the Sicilian Defense associated with a Mediterranean Island? Who is the Staunton Gambit named after? Chess Opening Names is a book which any chess fan will enjoy, no matter their level of ability. Prepare to be surprised, amazed, amused, and informed.

The Crypto Intro (2018):

Crypto includes Bitcoin, Ethereum, Litecoin, and hundreds of other digital cryptographic assets. They are borderless, offer universal access, and are free from gatekeepers, central authorities and middlemen. The Crypto Intro is the ultimate guide to understanding crypto and getting started, with no prior knowledge assumed.

Rewards Crowdfunding (2019):

Rewards crowdfunding can be used to validate project ideas, build an audience, and raise the necessary cash to get off the ground. Rewards Crowdfunding is the step-by-step playbook for creators intending to launch a campaign of their own. Learn the best strategies from two dozen successful creators, and the worlds leading crowdfunding launch agencies.

About The Author

Nathan Rose wwwstartupfundingsecretsio During my days as an investment - photo 3

Nathan Rose wwwstartupfundingsecretsio During my days as an investment - photo 4

Nathan Rose

www.startupfundingsecrets.io

During my days as an investment banker, the most enjoyable clients to work with were, by far, the early-stage companies going through initial public offerings.

Equity crowdfunding has many strong parallels with early-stage initial public offerings, so when I saw the emergence of this exciting new financing innovation, it was the perfect fit for my interests and skill set.

This book grew out of a desire to provide readers with the tools and advice required to succeed. I traveled extensively to meet the leaders in equity crowdfunding, and interviewed company founders who have already achieved success with this exciting new development in early-stage finance.

Apart from this book, I offer several ways to help founders achieve their growth and funding goals.

  • Free Resources: There are a host of extra resources to download to get the most out of this book. If you havent already, I highly recommend heading over to www.startupfundingsecrets.io/equity to download them, free of charge. You will find a template for making a pitch deck, a checklist for forming your marketing plan, a set of criteria for comparing platforms with each other, in-depth recorded interviews, and much more.
  • One-On-One Strategy Consulting: I can provide an assessment of the suitability of your project for equity crowdfunding, direct you to the exact platform that will suit your objectives, advise on your marketing strategy, and help hone your pitch to investors. Professional advisors (such as accountants or lawyers), can also receive my guidance regarding what equity crowdfunding can do for their clients. Lets find a time to chat. Send an email to and Ill be in touch.
  • Equity Crowdfunding Masterclass: If you are serious about ensuring your campaign has the best possible chance of succeeding, the Equity Crowdfunding Masterclass is the next step. I will guide you through exactly how to launch a campaign using video, comprehensive marketing resources, and more tips from equity crowdfunding veterans. Go to www.startupfundingsecrets.io/equity-masterclass to learn more and enroll in the Equity Crowdfunding Masterclass.

Foreword

Ronald Kleverlaan There are fundamental changes happening within equity - photo 5

Ronald Kleverlaan

There are fundamental changes happening within equity finance.

The industry as we know it is currently fragmented, with various institutional investors, venture capital firms, business angel networks, and stock exchanges all targeting different niches. There are many barriers in place for investors and organizations which prevent or discourage the efficient allocation of capital.

In the next decade, it will be transformed into a more inclusive industry, where a much wider range of organizations will be able to raise equity funding and where a much wider range of investors will be able to participate at an earlier stage. Equity crowdfunding has a huge part to play in this.

The growth of equity crowdfunding has been nothing short of phenomenal. It is hard to believe that it was only in 2010 that the first equity crowdfunding platforms started, given that it has since grown to be responsible for approximately US$2 billion in funding in 2015, according to Cambridge University. Furthermore, the industry is almost doubling in size every year.

Startups and growing companies will use equity crowdfunding to raise money and, just as importantly, to connect with their stakeholders. They can then use their investors for improving their business, marketing, and for forming other relationships with the help and knowledge of their network.

The equity crowdfunding market is very diverse. We at CrowdfundingHub have seen the significant growth first-hand, throughout Europe especially. In the United Kingdom, the industry is flourishing with platforms raising hundreds of millions of pounds every year, including dozens of campaigns raising more than a million pounds. In the rest of Europe, several countries are seeing annual markets of 10 - 20 million and higher, with the expectations it will grow quickly to several hundred million euro in the next few years.

We also see many places where equity crowdfunding has not started at all, or is very immature. For regulators, investors, and entrepreneurs, it is important to read the examples and insights in this book to learn why it is so important to support the equity crowdfunding industry in their own country.

One reason equity crowdfunding has not yet developed in some places is a lack of regulation. Equity crowdfunding is not always allowed in all countries, or is very much restricted. In 2016 we saw more countries relax their stance and embrace the opportunities that equity crowdfunding allows including in the United States with Title III equity crowdfunding commencing.

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