Nathan Rose - Rewards crowdfunding : the Kickstarter & Indiegogo guide for campaign creators

Free Training Video

How To Successfully Launch Your Product Through Crowdfunding

Before you dive into this book, I want to let you know about something to help you take action immediately .

It is a FREE video training course, to help bring you up to speed.

You will learn:

• Whether rewards crowdfunding is the best option for you
• How to test and iterate your idea with early users
• Tactics to build your audience and build their engagement
• How to build a campaign page that converts
• Tips to super-charge your launch, and get fully funded

You can find it at:

www.startupfundingsecrets.io/ rewards

It is laser-focused on teaching you the actionable fundamentals of rewards crowdfunding, as quickly as possible .

You will get more benefit from this book if you watch the training video first .

Books By Nathan Rose

Equity Crowdfunding (2016):

Equity crowdfunding is a fresh new alternative to venture capital. Startups and growing companies can raise millions of dollars through offering shares to members of the public, while gaining huge publicity at the same time. Equity Crowdfunding shows how to use this exciting new fundraising method, featuring contributions and case studies from around the globe.

Chess Opening Names (2017):

Players everywhere know the names of the chess openings, but far fewer know the incredible back stories behind them. Why is the Sicilian Defense associated with a Mediterranean Island? Who is the Staunton Gambit named after? Chess Opening Names is a book which any chess fan will enjoy, no matter their level of ability. Prepare to surprised, amazed, amused, and informed.

The Crypto Intro (2018):

Crypto includes Bitcoin, Ethereum, Litecoin, and hundreds of other digital cryptographic assets. They are borderless, offer universal access, and are free from gatekeepers, central authorities and middlemen. The Crypto Intro is the ultimate guide to understanding crypto and getting started, with no prior knowledge assumed.

Rewards Crowdfunding (2019):

Rewards crowdfunding can be used to validate project ideas, build an audience, and raise the necessary cash to get off the ground. Rewards Crowdfunding is the step-by-step playbook for creators intending to launch a campaign of their own. Learn the best strategies from two dozen successful creators, and the worlds leading crowdfunding launch agencies.

About The Author

Nathan Rose

www.startupfundingsecrets.io

My interest in crowdfunding began in 2015. I began my career in investment banking, where I worked on several initial public offerings where young, rapidly-growing companies raised capital from investors to fund their expansion.

Once I left the corporate world, I discovered that even earlier-stage startups were using a new financing innovation called equity crowdfunding to raise capital via the Internet. Over the next few years, I worked with founders on their capital-raising efforts and met with the worlds leading equity crowdfunding platforms and experts. Equity crowdfunding eventually became the subject of my first book.

I soon noticed that some creators preferred rewards crowdfunding, which allowed them to raise money without giving up an ownership stake. It also offered better opportunities for product feedback. Fascinated, I dove in. The book you are now holding grew out of a desire to provide creators with the necessary tools and know-how to succeed.

Apart from this book, I offer several ways to help creators achieve their product launch and growth goals.

• Free Resources: There are several extra resources to download to get the most out of this book. I recommend heading over to www.startupfundingsecrets.io/rewards to download them, free of charge. You will find example emails for reaching out to press, a worksheet to help clarify your customer avatar, advice on creating a great crowdfunding video, and much more.
• One-On-One Strategy Consulting: I can provide an assessment of the suitability of your project for rewards crowdfunding, advise on your marketing plan, and help hone your pitch for maximum impact. Digital marketing professionals can also receive my guidance regarding what rewards crowdfunding can do for their clients. Lets find a time to chat. Send me an email:
• Rewards Crowdfunding Masterclass: If you want the best possible chance of success, the Rewards Crowdfunding Masterclass is the next step. I will step you through exactly how to launch a campaign using video lessons, fill-in-the-blank templates, and more behind-the-scenes tips. Visit www.startupfundingsecrets.io/rewards-masterclass to learn about what is included, and enroll in the Rewards Crowdfunding Masterclass.

Foreword: Khierstyn Ross

Before you were a product creator, you had a problem you were struggling with. You thought to yourself " there has got to be a better way ".

Thats where it all started.

Thats how you got the idea for the perfect product.

But how did you know it was perfect?

You started by showing it to your friends, family, and colleagues. They all asked the same question: Hey, where can I get one of those?

That first bit of validation can be enough fuel for natural entrepreneurs to get them thinking: I could sell this... Actually, I could sell a lot of these...

Jamstack.io, the world's first attachable electric guitar amplifier, was born when Chris Prendergast wanted the freedom to be able to play his electric guitar from anywhere, without bulky equipment or wires.

BestSelf Co. was brought into the world when Cathryn Lavery and Allen Brouwer designed a system for daily organization that worked better than anything else on the market.

The Monk Manual planner was created when Steven Lawson realized that he was sprinting on lifes treadmill, going to bed every night with a pit in his stomach because he didnt have enough time for the things that really mattered to him.

These three projects (and countless others) all had sales in excess of six figures before their products were officially released.

How did they do it?

Crowdfunding.

Because of their global audiences, crowdfunding juggernauts Kickstarter and Indiegogo have become powerful tools for creators who know how to use them. These platforms allow projects to solicit support from anyone from around the world.

But this wasnt always the case. Successfully launching a product before Kickstarter and Indiegogo hit the scene was extremely difficult.

If I wanted to launch my idea pre-2007, I would have to try to get money from friends and family, or dip into my life savings, or remortgage my house, or find an angel investor (if I got really lucky).

Assuming I found enough start-up capital for the first run of inventory, I would then have to deal with another problem - how to sell it.

Creators had to run the risk of getting stuck with thousands of units collecting dust in their basement until they finally figured out how to sell their new products.