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Cebulski - Kickstarter For Dummies

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Cebulski Kickstarter For Dummies
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Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. Youll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community around it to hopefully reach the goal of 100 percent funding. Explains how to determine if you meet the requirements to create a project Gets you started with creating your first project, choosing a great project image, and write a compelling project title and description Helps you establish rewards for project backers Zeroes in on deciding a funding duration and funding goal Whether you have an idea for a movie, video game, gadget or anything in between, Kickstarter For Dummies is the fun and friendly guide to help you get the funds to make your idea happen!

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Kickstarter For Dummies Published by John Wiley Sons Inc 111 River - photo 1

Kickstarter For Dummies Published by John Wiley Sons Inc 111 River - photo 2

Kickstarter For Dummies

Published by
John Wiley & Sons, Inc.
111 River Street,
Hoboken NJ 07030-5774

www.wiley.com

Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. Kickstarter is a trademark of Kickstarter, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2013935671

ISBN 978-1-118-50543-4 (pbk); ISBN 978-1-118-50541-0 (ebk); ISBN 978-1-118-50545-8 (ebk); ISBN 978-1-118-50546-5 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Author

Aimee Cebulski is a lifelong traveler and recently used Kickstarter to fund her own book, The Finding 40 Project ( www.finding40.net ). She has worked as a freelance travel writer and blogger for the last 15 years. The Finding 40 Project combined Cebulski's passion for telling stories through photos and sharing lessons learned from those she has met around the world.

She has had pieces featured in publications such as Travelhoppers, Scuba Diving Magazine, AdWeek, The Riverside Press-Enterprise, The Arizona Daily Star, Ranch & Coast Magazine, San Diego News Network, The Orange County Register, The Minnesota Star Tribune, and Los Angeles Family Magazine, among others.

Dedication

This book is dedicated to all the Kickstarters out there pursue your passions, dreams, and ideas, and make them happen!

Authors Acknowledgments

This book would not be possible without the support of my friends and family who helped make my Kickstarter campaign a reality. Thank you to Margot for encouraging me to do this book and everyone I have worked with to gather this content, especially the For Dummies team for their patience and assistance!

Publishers Acknowledgments

Acquisitions Editor: Amy Fandrei

Senior Project Editor: Rebecca Huehls

Senior Copy Editor: Barry Childs-Helton

Technical Editor: Leah Jones

Editorial Assistant: Annie Sullivan

Senior Editorial Assistant: Cherie Case

Senior Project Coordinator: Kristie Rees

Cover Image: mbbirdy / iStockphoto

Introduction

Kickstarter has gone from a small startup Internet company in 2009 to one of the leading tools used to fund tens of thousands of creative projects. The company uses a concept called crowdfunding , or bringing together many people to support a concept, product, or idea. Crowdfunding works by allowing individuals to provide financial backing to a project they want to see come to fruition.

However, Kickstarter is different from other types of fundraising-oriented platforms. The people posting campaigns are not asking for donations for a favorite charity or cause; they are asking backers to believe in their idea. Kickstarter has quickly become a mainstream way to get a creative project made, whether its backing for a feature or documentary film or preselling copies of a book. According to a July 2012 report in Publishers Weekly, Kickstarter has already revolutionized the graphic novel industry, quickly becoming the second-largest publisher for this type of work.

Everyone from Academy Awardwinning writers to long-established musical acts are using Kickstarter to get their latest projects off the ground without waiting for a studio or publisher to come along. Thanks to the nature of digital giving (using a credit card over the Internet), backers can come from anywhere and support projects at any level, from $1 to $10,000 and beyond.

About This Book

This book is mostly for anyone considering or in the process of raising money for a project via a Kickstarter campaign. You find a little bit of information about backing projects and an introduction to what Kickstarter is all about, too, but the books focus is squarely on raising funds through Kickstarter.

Whether your project is just a spark of an idea or a fully conceived one for which you simply need the funds, this book can help you with your Kickstarter campaign. This book will give you a step-by-step guide to conceptualizing your Kickstarter campaign, gathering the pieces needed and tools available to maximize your push, as well as deciding what to do after your project is funded.

I offer tips to help you accomplish your goals at every stage in the process: determining how much to ask for, managing your campaign throughout the fundraising timeframe, and more. Throughout the book, you also find case studies about successful campaigns and how they applied concepts I explain in a chapter.

Kickstarter is a powerful tool not only to raise funds for your idea or project, but also to create a community. The Kickstarter website has tools for backer updates, links to Facebook, and opportunities to be seen by other enthusiasts in your neighborhood or category. I help you identify ways to use these tools for sharing your idea with a large, previously untapped audience.

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