Delosa - UnProfessional

The brilliance of UnProfessional is that it challenges you to think differently. Jack has uncovered the new rules of building a great company in today's business world.

Siimon Reynolds, co-founder of Photon Group,
worth $500 million at its peak

In UnProfessional , Jack Delosa has outlined the exact strategies that will enable entrepreneurs to start and build not only the perfect business, but the perfect lifestyle.

Clair Jennifer, founder of Wombat Boutique and
past member of the BRW Young Rich List

Jack Delosa's brief and simple guide for entrepreneurs emphasises that they don't need to be a genius programmer like Mark Zuckerberg to achieve success. It can come with attracting the right people, taking a risk and being prepared to move on despite failure.

Nassim Khadem, BRW magazine

Jack Delosa is Australia's leading entrepreneur under 30 and in UnProfessional he sums up in very simple steps how you can build the business and lifestyle that is perfect for you. Read this book several times to build your own roadmap to unconventional success.

Andrew Morello, Winner of the first Australian
season of The Apprentice and Head of Business
Development at Yellow Brick Road Wealth Management

Jack Delosa has been changing lives and helping businesses explode (in a good way) for years, despite his young age. He's taken his extraordinary skills as an adviser, speaker and agent provocateur and distilled them into the one playbook: UnProfessional . He's one to watch, and so is this book.

James Tuckerman, Founder, Anthill Magazine

Jack Delosa helped us achieve rapid growth with Cupcake Central by teaching us how to create a multi-million dollar business, which we have now done successfully. Jack also taught us that challenging the status quo and pushing the boundaries were easier than we first thought.

Sheryl Thai, founder of Cupcake Central,
Winner of the Young Entrepreneur of the Year at
The Australian Start-Up Awards

I was a business newbie when I started my business in my spare bedroom and it went on to secure $1.1 million in sales in its first 12 months. Jack Delosa offers top class advice, real-world tips and buckets of inspiration to boot. If you're an entrepreneur who wants to maximise your potential, make UnProfessional your handbook to success.

Lorraine Murphy, founder of The Remarkables Group, Graduate of The Entourage Scalable
and Saleable Program

Entrepreneurship is a force that can be used for good. In UnProfessional Jack Delosa gives us a step-by-step guide to building something great that just may change the world.

Samantha Cran, CEO of One Disease at a
Time Foundation, listed in 100 Women of Influence
by the Australian Financial Review

For business owners of any stage, even those yet to start, UnProfessional uncovers the key distinctions that will enable you to build a multi-million dollar business the smart way, without killing yourself in the process.

Stuart Cook, Global CEO of Zambrero, Australia's
Fastest Growing Franchise 2011, 2012, 2013 ( BRW )

First published in 2014 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064

Office also in Melbourne

Typeset in ITC Garamond Std 11.5/13.5 pt

The Entourage

The moral rights of the author have been asserted

National Library of Australia Cataloguing-in-Publication data:

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Xou Creative, www.xou.com.au

Cover image: Getty Images / THEPALMER

Social media icons: Orman Clark. www.premiumpixels.com

Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

It is not the critic who counts; not the person who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Theodore Roosevelt, US president, 23 April 1910

This one's for Tom, the biggest unprofessional of us all.

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ABOUT THE AUTHOR

Jack Delosa is an entrepreneur and investor who was recently described by Sunrise as the young Aussie millionaire that didn't finish uni'.

From having one of his companies, MBE Education, listed in the Fastest 50 Start-Ups in Australia, to acquiring businesses with his panel of investors and raising over $10 million, Jack is a leader for future and existing entrepreneurs.

Today Jack's focus is on educating and developing a new breed of entrepreneur through his two business education institutions, The Entourage and MBE Education, which have a combined membership base of 40 000 business owners. He also contributed to the development of the curriculum at the Branson Centre of Entrepreneurship in South Africa, helping to educate entrepreneurs where they are needed most.