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Kimberly Stanséll - Bootstrappers success secrets: 151 tactics for building your business on a shoestring budget

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If you start a business with little money and make it successful, you are considered a bootstrapper. BOOTSTRAPPERS SUCCESS SECRETS is a blueprint for doing exactly that--starting and building a business with very little capital. Author Kimberly Stansell incorporates her own entrepreneurial triumph, including tips, secrets, and advice for overcoming financial barriers.

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title Bootstrappers Success Secrets 151 Tactics for Building Your - photo 1

title:Bootstrapper's Success Secrets : 151 Tactics for Building Your Business On a Shoestring Budget
author:Stansell, Kimberly.
publisher:The Career Press
isbn10 | asin:1564142779
print isbn13:9781564142771
ebook isbn13:9780585201993
language:English
subjectSmall business--Finance, Small business--Management, Success in business.
publication date:1997
lcc:HG4027.7.S72 1997eb
ddc:658.15/92
subject:Small business--Finance, Small business--Management, Success in business.
Page 1
Bootstrapper's Success Secrets
151 Tactics for Building Your Business on a Shoestring Budget
Kimberly Stansll
CAREER PRESS
3 Tice Road, P.O. Box 687
Franklin Lakes, NJ 07417
1-800-CAREER-1
201-848-0310 (NJ and outside U.S.)
FAX: 201-848-1727
Page 2
Copyright (c) 1997 by Kimberly Stansll
All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.
BOOTSTRAPPER'S SUCCESS SECRETS
ISBN 1-56414-277-9, $13.99
Cover design by The Hub Graphics Corp.
Printed in the U.S.A. by Book-mart Press
To order this title by mail, please include price as noted above, $2.50 handling per order, and $1.50 for each book ordered. Send to: Career Press, Inc., 3 Tice Road, P.O. Box 687, Franklin Lakes, NJ 07417.
Or call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press.
Library of Congress Cataloging-in-Publication Data
Stansll, Kimberly.
Bootstrapper's success secrets: 151 tactics for building your
business on a shoestring budget / by Kimberly Stansll.
p. cm.
Includes index.
ISBN 1-56414-277-9
1. Small business-Finance. 2. Small business-Management.
3. Success in business. I. Title.
HG4027.7.S72 1997
658.15'92-dc21 96-39973
CIP
Page 3
To my mother,
Eunice Henderson,
who wrote this book
with me in spirit
Page 5
Acknowledgments
A heartfelt thank you to the following:
My brother, David Jay Henderson, my hero and biggest cheerleader.
My childhood friend, Jamis Jones Williams, a tireless listener and confidant. Here's to coming a long way from Smedley Junior High.
Fellow authors, journalists, writers and self-publishers who've traded industry secrets with me through the years.
The reference staff at the Loyola Village, Westchester, Marina del Rey and Culver City libraries who've mentored me in the ways of research and granted me so many favors.
Hewlett-Packard and Gale Research for providing me with special tools that made writing this book easier.
All those who subscribed to my newsletter, Bootstrappin' Entrepreneur, without which there would not be this book.
All those who generously participated in my various surveys and have shared their strategies for inclusion in this book.
The Career Press publishing family for embracing this idea and giving me leeway to write the book I had envisioned.
And most of all, the Lord, for being true to His word and granting me the desires of my heart.
Page 7
Contents
Introduction:
What's Your Bootstrappin' IQ?
9
Chapter 1:
The Bootstrapper's Mind-set
13
Picture 2
Bootstrapper's Follow-Up File
25
Chapter 2:
Evaluating Your Idea
27
Picture 3
Bootstrapper's Follow-Up File
40
Chapter 3:
Setting Up Shop
45
Picture 4
Bootstrapper's Follow-Up File
66
Chapter 4:
Financing Your Idea
71
Picture 5
Bootstrapper's Follow-Up File
84
Chapter 5:
Marketing Your Business
89
Picture 6
Bootstrapper's Follow-Up File
121
Chapter 6:
Customer Service and Client Relations
127
Picture 7
Bootstrapper's Follow-Up File
157
Chapter 7:
Managing Your Business
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