Bova - Growth IQ: get smarter about the choices that will make or break your business

This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential storyteller... leading us through a framework that gives structure to our growth strategy. As a founder, some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle, too. I remember my CFO asking as we hit our growth stride, What is it that worked? The answer, of course, is everything. We are in the 1 percent game now, looking and seeking growth of 1 percent from each of our initiativescombined they deliver double digit growth annually. Thanks, Tiffani, for writing this down... a guide book for all leaders to inspire those around them.

Naomi Simson, shark on Shark Tank Australia, founder of RedBalloon, cofounder of Big Red Group

Whether youre planning to disrupt an industry or protect your company from competitors, Growth IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence... and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into unchartedand therefore uncertainterritory. With her guidance, we discover that the uncertainty need not be so dauntingthrough examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyones Growth IQ.

Whitney Johnson, Thinkers50 management thinker, author of Build an A-Team and Disrupt Yourself

A worthy successor to Michael Porter, Bovas book is that rare gift: It opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.

Seth Godin, author of Linchpin

Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people.

Arianna Huffington, founder and CEO of Thrive Global, and founder of TheHuffington Post

We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth pathsfrom creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. Youve got a choice: Tread the old paths or follow Bova into the future.

Daniel H. Pink, author of When and Drive

Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business.

Martin Lindstrom, author of Buyology and Small Data

Look, I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable storiesfrom Starbucks and McDonalds to Under Armour and Red Bull. If these stories dont inspire you and add a ton to your stockpile of personal intellectual capital, I dont know what will. Bravo, Tiffani Bova!

Tom Peters, author of In Search of Excellence

Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the worlds top brands to light a path to growth in this era of rapid digital transformation.

Keith Block, vice chairman, president, and COO of Salesforce

Portfolio/Penguin

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

Copyright 2018 by Tiffani Bova

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

ISBN: 9780525534402 (hardcover)

ISBN: 9780525534419 (ebook)

While the author has made every effort to provide accurate telephone numbers, internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

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This book is dedicated to my tribe, my Ohana, who have been on this journey with me since day one. Without your support, none of this would have been possible. I am forever grateful to each of you.

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