Robert H. Bloom - The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business

Praise for The Inside Advantage

Private equity firms like ours live growth every day. With Bobs help our portfolio companies have grown revenues at three times the overall economys growth, creating value the old-fashioned way. The elegant simplicity of The Inside Advantage is what makes it work so well.

Rick Patterson, Partner, Spire Capital

Blooms strategic process helped our nonprofit organization recognize our inside advantages and capitalize on them to better serve the changing needs of New York Citys underserved communities. The Inside Advantage will help any kind of enterprise develop strategies that promote growth from the inside.

Donna Colonna, President and CEO,
Services for the UnderServed

The Inside Advantage may be one of the best and it is certainly the most useful business book I have read. In plainspoken, easy-to-read style, Bob Bloom outlines, step-by-step, his discipline for creating a growth strategy that works. I know it works because he made it work for my company, more than once. This book should be required reading for entrepreneurs, small business owners, brand managers, and anyone else tasked with generating business growth.

James A. Block, Former Chairman,
Block Drug Company, Inc.
(Now part of GlaxoSmithKline)

Bobs growth strategy sessions here at Highline Media gave us a focused sense of what our served market expects from us. He helped us understand how our products fulfill that expectation and how we should be walking the walk and talking the talk. Bobs clearly articulated and well thought out growth process is one of the keys to our success. I firmly believe that The Inside Advantage will benefit any business leader.

Andrew L. Goodenough, President,
Highline Media and National Underwriter,
units of Summit Business Media

Bloom crystallizes your business and takes the mystery out of what it needs to grow. In The Inside Advantage, he demonstrates his unique talent to get to the core of any organization, maximizing existing strengths to focus on what you do best. Bob sees the path to growth for businesses poised for success; this book provides the roadmap.

Peter Stern, President, STRATEGIC
Sports and Entertainment

Bob has contributed to many of Toffler Associates roundtable discussions on the future chaired by Alvin Toffler and weve always found his insights valuable and provocative. The Inside Advantage reflects Bobs extensive business experience and sound strategic thinkingthis book is certain to help businesses all over the world create growth strategies for the future for well into the future.

Tom Johnson, Cofounder, Toffler Associates

If I were asked today by someone who was starting a new business or growing an existing business how he or she could get the best advice about growth, I would recommend The Inside Advantage. Ive known Bob for a long time, worked with him and benefited from his advice. His book is vintage Bloomdirect, simple, and focused on results.

Donald Zale, CEO, Capital Entertainment and Former
Chairman/CEO, Zale Corporation

Copyright 2008 by Robert H. Bloom. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

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Grow or die! Every businessperson must understand this stark reality. In todays intensely competitive, technology-driven global marketplace, no enterpriseincluding yourscan be sustained without growth.

In fact, I believe that a flourishing business should double in size every five years. Its an ambitious goal but at the same time a reasonable measure of an aggressively managed firm, firing on all cylinders, on track to reach its full potential.

Although the task may seem daunting, it doesnt have to be. Ive developed an easier and better way to promote healthy growth in a businessa unique approach that stems from my 45-year career as an entrepreneur and a corporate CEO. My way capitalizes on a strategic asset that is already present in the company. You see, its been my experience that every enterprise has at least one underutilized existing strength that can be the centerpiece of a powerful growth strategy. This unexploited strength is often hidden deep inside the firm, waiting to be discovered and put to work. When it is, it becomes your businesss Inside Advantage.