Lowrey Tina M. - The Routledge Companion to Consumer Behavior

THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names, to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behavior and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.

Students of consumer behavior and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, nonprofits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Michael R. Solomon is Professor of Marketing at Saint Josephs University, USA.

Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

This volume is an excellent companion to the study of consumer behavior. It covers the basic components such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers.

Russell Belk,York University, Canada

Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior.

David Gal ,University of Illinois at Chicago, USA

In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field.

Arnout Fischer,Wageningen University, the Netherlands

Bringing together world-class researchers from diverse fields, this book is a grand tour of the fast-changing area of consumer behavior. Its up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research developments in this area!

Yuwei Jiang ,The Hong Kong Polytechnic University, China

THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR

Edited by Michael R. Solomon and Tina M. Lowrey

First published 2018

by Routledge

711 Third Avenue, New York, NY 10017

and by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2018 Taylor & Francis

The right of Michael R. Solomon & Tina M. Lowrey to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data

A catalog record for this book has been requested

ISBN: 978-1-138-69516-0 (hbk)

ISBN: 978-1-315-52693-5 (ebk)

Typeset in Bembo

by Sunrise Setting Ltd, Brixham, UK

CONTENTS

PART I
Introduction

Sidney J. Levy

Jagdish N. Sheth

PART II
Well-Being

Nimish Rustagi and L. J. Shrum

Leonard Lee and Tim M. Bttger

PART III
Perception

Nailya Ordabayeva and Pierre Chandon

Ana Valenzuela and Rhonda Hadi

PART IV
Learning and Memory

Robert S. Wyer Jr. and Tao Tao

Christina I. Anthony and Elizabeth Cowley

PART V
Self/Gender

Chihling Liu and Margaret K. Hogg

Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Jon Littlefield, and Laurel Steinfield

PART VI
Motivation/Values/Personality

Wang Suk Suh and Lynn R. Kahle

Suresh Ramanathan

PART VII
Decision Making

Russell S. Winer

Rachel Ashman, Julia Wolny, and Michael R. Solomon

PART VIII
Attitudes and Branding

Danielle J. Brick and Susan Fournier

Frank R. Kardes, Ruth Pogacar, Roseann Hassey, and Ruomeng Wu

PART IX
Language

Ruth Pogacar, Tina M. Lowrey, and L. J. Shrum

Sascha Topolinski

PART X
Buying/Retailing/Services/Disposal

Dhruv Grewal, Anne L. Roggeveen, and Lauren S. Beitelspacher

Barbara E. Kahn

PART XI
Family

Gokcen Coskuner-Balli and Samantha N. N. Cross

Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, and Anna Maria Zawadzka

PART XII
Groups/Social Media

Ashlee Humphreys

Laurel Steinfield

PART XIII
Subcultures

Hope Jensen Schau and Albert M. Muiz Jr.

Albert M. Muiz Jr. and Marie Taillard

PART XIV
Social Class/Power

Paul Henry and Marylouise Caldwell

Ronald Paul Hill

PART XV
Culture

Zeynep Grhan-Canli, Glen Sarial-Abi, and Ceren Hayran

Cele C. Otnes

PART XVI
Applied Consumer Behavior

John Wittenbraker and Norbert Wirth

Jim Multari

Figures

Tables

Dr. Christina I. Anthony is currently an Assistant Professor in the Discipline of Marketing at the University of Sydney Business School. Christinas research uses experimental design to examine questions on the psychology of consumer behavior. She has a particular interest in studying relationship dynamics and interpersonal processes during social and marketplace interactions, including interpersonal deception, forgiveness, and emotion regulation processes. She also seeks to understand the role of affect and motivation in goal pursuit. Christinas research has been published in the