Morgan - The Collaborative Organization

Advance Praise for The Collaborative Organization

At TELUS, we believe passionately that our culture is key to sustaining our competitive advantage and that open and clear communication fosters meaningful engagement and spirited collaboration. This book guides organizations on how to properly implement collaboration tools and strategies to obtain that competitive advantage.

Darren Entwistle, CEO, TELUS

Yum! Brands recognized early on that using social platforms designed for collaboration and integrated into employee work environments was non-negotiable. Jacobs book is a must read for leaders of organizations who also recognize that employee collaboration is not an option but a requirement to succeed in todays world.

Dickie Oliver, VP Global IT, Yum! Brands

ManpowerGroup recognizes that in the Human Age, it is people that power the world of work and people are capable of much more when they collaborate to achieve their goals. Jacobs book provides an excellent overview for other companies that recognize the power of collaboration in the workplace.

Denis Edwards, Senior Vice President, Global Chief Information Officer, ManpowerGroup

Many organizations have lots of people disconnected in different silos, and these folks know a lot and could get lots more done if they had a way to connect the dots. The Collaborative Organization helps you get that done, talking seriously about the culture of collaboration, useful tools, and realistic advice about overcoming organizational barriers.

Craig Newmark, Founder of craigslist and craigconnects

Everyone knows that the future of work is engaged employees who collaborate to get things done but struggle to figure out how to get there. Jacobs book is a valuable strategic guide to help leaders deploy emerging collaboration technologies and strategies to get there.

Jonathan Becher, Chief Marketing Officer, SAP

New social and collaborative tools are causing an industry shift to the social enterprise, changing not only the way people work but also the way businesses engage with and delight their customers. Morgan has created a comprehensive strategic guide to help ensure these new tools and strategies succeed within the enterprise. A valuable resource for executives and decision makers.

Derek Burney, Corporate Vice President, Microsoft

There are many collaboration resources that talk about the value of collaboration and why its important. But Ive found only one resource which actually walks leaders of organizations through how to deploy collaborative tools and strategies effectively. That resource is this book.

Parker Harris, EVP and Cofounder, Salesforce.com

Social behavior is not new. Whats new today is the emergence of platforms to allow communities to come together, to share ideas, expertise, and a sense of purpose and trust. Jacobs book provides the roadmap for how to build this kind of a collaborative organization.

Alistair Rennie, General Manager, Social Business, IBM

At AVG Technologies, our employees are very dispersed geographically and heavily rely on tools for employee collaboration and engagement. Developing strategies for collaboration and figuring out which tools to use can oftentimes feel like trying to shoot a moving target. Jacob Morgan helps take the guesswork out of the process, so businesses can harness collaboration in ways that truly empower employees, customers, and the organization as a whole.

JR Smith, CEO, AVG Technologies

Organizations cannot succeed without engaging their employees and connecting them to each other and to the information they need to get their jobs done. Leaders cannot succeed in building this type of a collaborative organization without this book.

Ben Haines, CIO, Pabst Brewing Company

Morgan covers all aspects of emergent collaboration from understanding through implementation. This book provides much-needed knowledge at a time when collaboration is coming to the forefront of business.

Jason Sharpe, GM Collaboration, Knowledge & Intelligence, Telstra

Jacob understands that it is not about the technology; it is about the people. If you have employees, this book will help you set the strategic foundation needed to engage your employees and foster collaboration so that the right information gets to the right people at the right time.

Walton Smith, Principal, Booz Allen Hamilton

To my friends and family and Blake, who always encourages and supports me, my Bashert.

Copyright 2012 by Jacob Morgan. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-178231-9
MHID: 0-07-178231-1

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-178230-2, MHID: 0-07-178230-3.

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

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